As the President of Asia Pacific at Fender, the world's #1 music lifestyle and guitar, bass, and amp brand, Edward has lead a team of over 100 employees across four offices in Tokyo, Sydney, Beijing, and Shanghai. With over 25 years of global executive experience in luxury, lifestyle, fashion, and consumer goods industries, he has a proven track record of working for only best-in-class global brand companies and delivering exceptional results.Since joining Fender in 2014, he built Fender Music Asia Pacific from his basement in Tokyo into the number one guitar, bass, and amp brand in the region, with a strong focus on innovation, quality, and customer satisfaction. Edward also oversaw the development and launch of Fender's highly sought-after "Made in Japan" product line, as well as the opening of the Fender Flagship Tokyo, the first retail store in Fender's history. Additionally, he is extremely passionate about historic buildings and nature preservation, and owns and stewards several important and irreplaceable sites on the National Register of Historic Places in the USA, as well as over 5,000 acres of timberland and essential riparian ecosystems in the Keweenaw Peninsula in Upper Michigan.