President - Asia Pacific
CurrentWorld’s #1 Music Lifestyle and Guitar, Bass & Amp Brand! Starting in 2014, Built Fender Music Asia Pacific from my basement in Tokyo into the number 1 guitar, bass and amp brand in the region with offices in Tokyo, Sydney, Beijing and Shanghai and over 100 employees. Fender’s highly sought after “Made in Japan” product is all led and developed out of our APAC headquarters here in Tokyo, Japan in concert with our product team in the USA. Recently, we announced the opening of the Fender Flagship Tokyo, which is Fender’s first retail store in its history. As it’s a Fender first, everything from securing the site, designing the store, the product assortment, hiring and training the staff, and the customer experience is being led, developed and designed by our team right here in Japan, and will serve as the model for any future flagship store development.