Edward Mailyan Email and Phone Number

- Used machine learning to develop and improve LTV prediction model. The model's accuracy in predicting customer value enabled more targeted and effective marketing efforts, resulting in a 15% reduction in marketing spend. - Developed a Tableau dashboard to compare actual ROAS to target ROAS. The dashboard provided improved visibility into performance data, enabling to make more informed decisions and realign their strategies to meet business objectives. - Implemented a Slack notification system to instantly inform relevant team members when new creatives reached high-performing metrics in terms of cost. As a result Slack notification system for high-performing creatives greatly enhance a business's ability to make data-driven decisions, respond quickly to opportunities, and manage costs effectively.- Developed and implemented an ETL pipeline using Apache Airflow to handle large datasets of over 20 million rows. Utilized Airflow's dynamic capabilities to design a scalable and efficient solution for data processing and transformation, leading to improved data management and reduced processing time.