Responsible for spearheading the sales of high-performance luxury cruising catamarans to both domestic and international markets, directly from the manufacturer. I oversee and manage the entire purchase experience, ensuring a seamless journey from initial consultation to final delivery. This includes guiding clients through the customization process, coordinating the logistics of delivery, and providing comprehensive best practice handling and operational guidance. My role emphasizes a deep commitment to client satisfaction and excellence in service, leveraging off my extensive industry experience to deliver unparalleled quality.

Performance Cruising Yachts is the Australian importer & distributor of prestigious and quality brands including, Elan Performance and Impression yachts of Slovenia, Italia Yachts of Italy, ICE Yachts & Catamarans of northern Italy and Cervetti & Dufour 48 Catamarans of southern Italy.● Delivered YoY growth, including over 200% for 2022 & 2023● Generated $3.34 million in new yacht and catamaran sales in 2022/23● Contributed 72% of the total company sales for the year● Established and managed the marketing functions, including digital● Faciliated numerous events/shows● Led opportunity to reduce costs and enhance EBIT returns● Researched and introduced new brands to the market ● Reduced costs in new yacht commissioning, saving 24%● Implemented the full supply chain framework (quote to order)● Governed CRM databases to maximise marketing efforts ● Built a performance-driven team of 10 FTEsIn additon to the above, a total commitment to service excellence has been demonstrated through achieving 2019 Top International Dealer Award for Elan Yachts, #1 Customer Service Award in 2015 for Élan Yachts, Top 10 Customer Service Award for Hunter Yachts in 2013 (USA), and the Platinum Customer Service Award in 2012

Joined the business to take ownership of the business development and operational aspects of this multifaceted business, which includes charters, events, specialist hospitality packages, training courses, and investments. In 2004, following the appointment to Performance Cruising Yachts Pty, moved into the role of General Manager.● Defined the business and customer value proposition ● Led diversify to capitalise on tourism, charters, and private yachting● Oversaw a fleet of 5 charter boats, 3 yacht share boats, and 2 private boats ● Launched a suite of new event packages● Grew corporate revenues from 15% to 50% of company turnover ● Grew the Sydney by Sail International Yacht Training Academy (IYT) ● Developed course curriculum for approved training programs● Led ongoing PR efforts, including teaching, lecturing, and speaking ● Implemented and managed P&L, cashflow, and creditors/debtoprs● Developed a charter yacht investment prospectus ● Recruited and managed full-time and casual personnel. ● Ran ongoing training into products and services being delivered● Managed all matters relating to OHS/WHS

● Increased sales by 88% 98-99, 47% 99-2000 and 14% 2001 -2002● Increased margin by 18% and volume by 30% ● Grew corporare revenue to 15% of total revenue● Achieved a 25% growth in the learn to sail market ● Rolled out a new customer relationship and retention programme