Edward Peyton Email & Phone Number

Mclean, Va

Technology Students & Grads Labor Strategy

New York City Metropolitan Area

-Established and executed on partnerships strategy across both channel and strategic partners, including the introduction of a partner qualification process to identify new revenue and exposure opportunities-Served as the AWS alliance team lead and managed all co-selling aspects of the relationship in addition to handling major LLM and machine learning co-marketing initiatives including re:Invent engagements, and multiple collaborative webinars-Implemented an OKR process to ensure business strategy flowed seamlessly down from the board and C-suite to the broader team to ensure connectedness and alignment across stakeholders-Drove centralized reporting and tracking metrics across the organization with very limited resources, including but not limited to engineering, customer success, recruiting, and marketing metrics

New York City Metropolitan Area

-Day 1 employee responsible for managing all non-engineering aspects of the startup including financials, accounting/tax, early-stage business development, contract proposal-writing, venture capital communications and pitching, competitive market analysis, human resources, marketing, social media, etc.-Advised and managed the company through a $3MM seed round, $15MM Series A, and $42MM Series B round; investors include Index Ventures, Greycroft Partners, Work-Bench, ACrew Capital, Plexo Capital, and BAM Elevate-Scaled the company to 10 employees with multiple revenue-generating observability contracts before leaving for an opportunity at TD Bank while remaining at Arthur as a part-time advisor-Arthur is a machine learning and artificial intelligence startup that originally focused on explainability, fairness, and bias-detection and provides enterprise-grade AI monitoring solutions to highly-regulated sectors such as financial services, government, healthcare, and insurance. More recently, Arthur expanded its product suite to include an LLM firewall and an LLM evaluation tool

Greater Philadelphia Area

-Served as a strategic advisor and thought-partner to the EVP of US Credit and Unsecured Lending and his senior leadership team, and oversaw the day-to-day operations of a $12B credit portfolio including P&L management, and Project and Change management initiatives-Managed and authored recurring monthly, quarterly, and executive business reviews, board meeting materials, regulatory meetings (OCC, FRB, CFPB), executive memo-writing to the C-suite, and strategic planning-Developed and tracked org-wide OKRs and collaborated directly with senior leaders to ensure buy-in and flawless execution while acting as point on regular updates on progress to the C-suite-Chosen as 1 of 40 high-potential employees at TD Bank across the US and Canada on two separate occasions to participate in a year-long Executive Leadership Development Program in conjunction with the Ivey Business School at the University of Western Ontario and The Rotman School of Management at the University of Toronto

Greater Philadelphia Area

Playa Vista, Ca

-Established and managed the product roadmap vision for Belkin’s line of Interconnect products, including new product value propositions and run-rate product strategy-Regularly conducted market research through product testing, direct end-user interactions, focus groups, sales evaluations, store visits, and vendor conferences in order to remain competitive in market-Directed all aspects of the portfolio’s P&L while preparing financial models, budgets, and break-even analyses-Managed three international Regional Product Managers (EMEA, APeA, ANZ) to maintain a competitive presence within marketplaces abroad-Collaborated with internal teams throughout the product development cycle in order to deliver an excellent product experience including supply chain, finance, design, engineering, software development, marketing, etc.

Santa Monica, Ca

-Project manager responsible for co-branded display and search advertising campaigns totaling $50MM+ in annual gross revenue and serving on Amazon’s suite of properties and platforms including Amazon.com, IMDb.com, Kindle Fire, Fire TV, Amazon Mobile, Echo, and Amazon Programmatic-Conducted numerous iterations of UAT product testing to increase Amazon.com product detail page sales conversions, return on ad spend, and click-through rates, all under tight timelines-Consulted with partner marketing executives and recommended customized creative strategies, mediaplans, and optimization opportunities to ensure that measurable goals were established and surpassed-Managed offshore QA, trafficking, programming, and engineering teams to ensure on-time and qualitydelivery of campaigns-Established cross-functional relationships with internal stakeholder teams and acted as the liaison between multiple business units and our development teams in order to seamlessly execute on major initiatives

Mclean, Va

-Customer Acquisitions Team Lead for all partner marketing campaigns as the Product Owner in an Agile environment for a Capital One critical partnership which targeted 1.5MM+ customers monthly and required cross-functional collaboration with IT, UX, operations, finance, and brand teams for execution-Led strategy sessions and overall vision in conjunction with the internal brand team and external agency team to develop the most effective partner marketing materials and web creative for each campaign-Directed post-mortem analysis efforts for customer acquisitions campaigns to determine opportunities for optimization and presented recommendations to external C-level partnerships executives-Introduced and maintained product and creative testing to continuously drive and improve upon customer engagement-Responsible for regular product backlog management, grooming activities, defining and writing user stories and acceptance criteria, and overall prioritization within the pod

Mclean, Va

-Led digital media campaigns with the partner utilizing social media advertising, email blasts, and newsletters, in order to drive incremental account bookings-Developed custom, multi-channel reporting based on large sets of data in order to provide actionable insight into direct response marketing metrics across the portfolio-Managed quarterly Take-One brochure campaigns with volumes of 1MM+ designed to generate accounts and program awareness at partner brick and mortar locations across the country

Richmond, Va

-Managed a portfolio of 25 partners consisting of professional organizations and charities, and oversaw the P&L for each-Responsible for being a subject-matter expert on Capital One’s products and competitors along with creating unique marketing programs for each partner-Created new partner onboarding methodology resulting in process time reduction of 23 days

Minneapolis, Mn

-Elected to lead a team of four interns to develop new administrative consulting strategies-Computed metric for sales strategy leading to a store workload expense reduction of up to 20% annually-Offered solution to save Target approximately $3.1 million dollars per year on store shelf revision costs

Boston, Ma

-Aided in the implementation of pilot program for Voice-Over Internet Protocol at call centers-Collaborated with MBA interns in call center efficiency research-Analyzed customer service trends and presented method to increase customer satisfaction

Bachelor Of Arts (B.A.), Economics

Economics