Edward Nelson Email & Phone Number

Denver, Colorado, United States

As the product manager for the myColorado Identity Management platform, I balance and continually refine the user’s needs against the product value and operational costs. I do this in several ways. First, I thoroughly understand the various user journeys and build relationships to clarify what a user asks for and what they genuinely need to achieve the goal. This foundation guides the Vision, Strategy, and Execution of the roadmap. During my time with the myColorado program, we have grown the adoption to over 1 million Coloradans, making it the nation’s #1 government-affiliated mobile identity management solution. Our roadmap plans to double that before the end of 2023.

Lone Tree, Colorado, United States

End Elder Fraud’s mission is to eliminate our seniors as the "Go To" targets of internet scams by conducting fraud awareness training, providing post training support and aggressively taking down scammer resources.

Costa Mesa, California, United States

Having responsibility for the strategic direction and definition of the OPKIX product roadmap. Working with current and targeted customers we align feature definition and priorities to the user journey. I coordinate cross-functional teams to facilitate the readiness and delivery of product releases.I rely heavily on my skills: - Customer advocacy / insight- Product management- Agile Product Owner methods (backlog, user stories, epics)- Product development lifecycle- International and domestic team collaboration- Issue management- Multi-directional communication

Costa Mesa, Ca

Leveraged various assessment methods (Surveys, Focal Groups, Contextual Beta Trials) to validate the content, priority, and readiness of products for launch. Further, worked closely with the Product, Data Analytics and Customer Support teams to establish a continuous improvement cycle of product direction and health.Employed the combined disciplines of Consumer Insight and Customer Validation to deliver greater value in each customer interaction.

San Mateo

Formed GoPro’s first real world testing team to augment the existing development lab.Executed testing scenarios leveraging 1000s of volunteers to provide measurable, actionable data to assess the health of the product for launch.Over time, evolved the GoPro Beta program to adopt consumer insight disciplines to drive product features and configurations to support the Product Team mission.Testimonial from CEO, Nick Woodman: “... before Ed’s team, we would launch a product and wait for the shoe to drop. After Ed’s team, we now launch with full awareness of the health and readiness of our products...”

Through the dynamic formation of cross functional teams, evaluated and managed the highest level of escalation within Cisco.Conducted systemic Root Cause Analysis to drive lessons learned back into the corporationPrevent critical issues through an education liaison relationship with the global sales force• Over 100+ successful CAP escalations• Preservation of nearly $1Billion in committed and future revenue• Restoration of customer confidence in Cisco's ability to resolve critical issues• Formation of CAP Peer Review Program• Led team in newly launched lessons learned program• Selected to pilot “Trusted Advisor” Program to Cisco Executive Teams

Information Technology

Certificate Course Completion, Practical Marketing Research

- Research for Marketing Decisions - Research Proposals and Data Sources - Primary Research - Qualitative - Primary Research.

Certificate Course Completion, Applying Research & Insights

- Research for Marketing Decisions - Market Segmentation - Customer Sat. & Loyalty - Market Structure & Positioning Research - Concept.