Edward Wright Email & Phone Number

Revelstoke, British Columbia, Canada

Responsible for the commercial strategic vision for HLC Canada.

Revelstoke / Quebec City / Airports And Hotels Across Canada

Responsible for revenue from all sales channels in Canada including IBD, National Accounts, Sports Specialty and OEM.Responsible for the B2B marketing strategy and brand marketing for Canadian-exclusive brand partners.Responsible for the HLC / Retailer relationship and all retail facing programs.

Revelstoke / Quebec City / Airports And Hotels Across Canada

Responsible for all enterprise revenue.

Brand and Market development in Ontario and Western Canada

Vancouver, Canada Area

Responsible for all sales programs, booking and season repeat.Developed a single sales program for the Continent with dealer targets varying by region based on brand equity.Effectively managed a sales force of inside and outside sales representatives..Successfully managed shift in business model from Western warehousing to Eastern warehousing. Created innovative programs to allow for a seamless transition for Western dealers. Drafted the new corporate message to explain this major change in the business model. Created and implemented a Bike Park Partnership program to attract strategic rental partners in this growing market segment. Created and implemented a new dealer incentive program to aid sales force in prospecting for new accounts.Sat on product development committees, operations and product planning committees Identified potential growth with in existing dealer base. Created and implemented Key Accounts program to increase brand footprint and overall sales.

Successfully managed all Sales and Marketing communication with 18 distributors representing 24 countries.Key role in implementing a central distribution warehouse for the European Union.Developed accompanying internal and external systems for inventory reconciliation and product release.Coordinated all print, POS and international marketing collateral with creative department.Liaised with production teams to ensure problem-free delivery of product.Managed all aspects of “limited edition” product runs for European market including graphic design, pricing, photography, purchasing and production.Managed all shipping and delivery to distributors in Europe, Australia, UK and Asia.Oversee warehousing operations in Holland, including freight to and from as well as monitoring credit levels and accounts payable.

Vancouver, British Columbia, Canada

Various sales and marketing roles; MTB Team & Marketing Coordinator, USA Inside Sales Representative, International Sales Coordinator.