Editor & Publisher
Chicago, Il
Managed all editorial and business operations of this monthly magazine (circulation 350,000) and its digital products. Supervised staff of 28 operating separately from PSG.● Exceeded the magazine’s revenue budgets by developing relationships with advertisers and building digital revenues into a $1 million/year business. Reduced expenses each year, including by outsourcing the ad sales, research and marketing functions. ● Reinvented the magazine’s editorial mission, focusing on the people, finances and trends of the legal profession. Created “franchise” issues, single-topic issues and multimedia projects integrated with the magazine’s website. In a survey, 60 percent of readers reported that they read each of the last four issues.● Created the Webby Award-winning ABAJournal.com, which generates 2 million page views and 500,000 unique visitors monthly. Increased circulation of the Journal’s weekly email newsletter by 60% (to 400,000). Started monthly podcasts. Launched Journal feeds on Facebook and Twitter, building them into the most followed social media channels of any legal periodical.● Developed the magazine’s iPhone and iPad apps, which are on more than 65,000 Apple devices, and expanded readership of the mobile website. Mobile traffic across all three platforms increased 230 percent in one year, generating significant revenues. ● Created the annual Legal Rebels project to profile America’s most innovative lawyers. Elements included online and print articles, a microsite, video reports, in-person events and social media components. Doubled the project’s revenue in its second year.● Leveraged the power of lawyer-bloggers to promote the Journal brand by creating the web’s most comprehensive legal blog directory, building a powerful law blog search engine, naming the best legal blogs in an annual “Blawg 100” cover story, inviting online readers to vote for their favorite blogs and organizing an annual “Beer for Blawgers” networking event.