A resourceful, results-focused leader with consistent success in driving results in consumer directed and trade marketing initiatives. Talented in identifying and capitalizing on new and underdeveloped business opportunities. Possesses a history of employing a unique mix of strategic marketing/advertising and operations expertise to achieve superior results from diverse array of clients. Skills include:- Devising successful marketing strategies to maximize ROI- Utilizing advertising and branding expertise to boost sales/customer loyalty- Employing partnership marketing to control media costs/maximize results- Building superior cross-functional teams- Teaming with corporate and key functional leadership to gain consensus in meeting long-term goals- Marketing- Business Development- Strategic Planning- Brand Growth- Category Management- Data Analysis- Promotions- Shopper StrategiesIn addition, I am an adept and compelling communicator and relate well with both internal and external customers. My diverse background includes work with varied organizations including CPG companies, brokers, agencies, marketing companies, airlines and non-profits. SpecialtiesSpecialties: Marketing, Product Management, Brand Marketing, Shopper Marketing, Trade Marketing, Broker Management, Partnership Marketing, Advertising, Promotions, Team Building, Event Planning, Communication, Category Management, Presenting/Speaking, Analysis, Cost Control, Negotiation, Vendor Management, Influential/Persuasive