Ed Hurley Email & Phone Number

Stoneham, MA, US

Greater Boston Area

Greater Boston Area

Automatic Optical Inspection (AOI) for Semiconductor and technology

Bedford MA USA

• Member of the senior management team, reporting to the Executive Vice President and working closely with the C.E.O. on strategic business development issues. Responsible for domestic and international product portfolio.
• Introduced a global strategy that has been the main revenue driver for the company.
• Personally opened and lead the company’s China operation, growing business from 0% to over 60% of tester product line sales.
• Successfully negotiated the largest order in the company’s history with a Korean firm.
• Achieved overall sales increases of approximately 200% in less than two years

• Senior position in a small Semiconductor test company. Was responsible for all aspects of marketing for product lines including pricing, product positioning, competitive analysis, and profitability.
• Conducted extensive customer interviews, customer meetings and presentations to establish basic system configuration required to meet PEI’s customer needs.
• Created and drove organization, actively pursuing new business at major accounts; applied technical expertise to add value and worked with engineering to define product.
• Positioned, developed the message, and introduced product to the sales team and to the market.

• Laser based equipment including laser trimmers, laser memory-repair, laser marking and optical subassemblies.Product Manager
• Led the product teams that successfully developed laser and optics based equipment.
• Coordinated in-depth market research to establish overall strategy, product specification roadmap including P&L responsibility for laser marking group. International Product Marketing Manager
• Initiated development and managed wide network of representatives in the Far East, Europe and the USA.
• Drove Far East sales for product line that grew from 0% to 30% of international business in less than 3 years