Edward Hamel Email & Phone Number

• Lead design initiatives for two major brands, 1MD Nutrition and Essential Elements, while occasionally contributing to additional brand projects.
• Manage and mentor a junior designer, ensuring high-quality and timely delivery of creative assets.
• Design and develop a high volume of eye-catching and engaging advertisements for search display, social media, and web platforms, identifying reusable templates to streamline the ad creation process.
• Oversee packaging design, including… Show more
• Oversee packaging design, including new product packaging and updates for existing lines.
• Create printed collateral, including postcards, brochures, and shipper boxes, to support marketing and branding efforts.

Greater Boston Area

• Held multiple roles in a fast-paced startup environment, leading projects in branding, marketing, and operations management, including workflow optimization and customer relations.
• Drove audience engagement by developing a cohesive brand strategy, designing visual assets and marketing materials, including the company website, vehicle wraps, uniforms, brochures, and collateral.
• Manage internal workflow automation by implementing new systems and processes to increase efficiency in… Show more
• Manage internal workflow automation by implementing new systems and processes to increase efficiency in communication between project managers, field staff, and admin team
• Streamlined internal operations by implementing CRM systems and workflow tools, leading to a 3x profit increase and allowing for team expansion from 7 to 12 employees, setting up foundations for franchising Show less

New York, New York

• Led a team of 5 designers to execute projects under tight deadlines, shaping brand standards and guidelines.
• Developed and automated an unbudgeted ad hoc creative request workflow using Zapier, Wufoo, Evernote, Trello, and Google Sheets reducing time spent on administrative tasks from 4 hours a day to less than 1 hour a week.
• Managed product photography, photo retouching, and illustrations for marketing collateral, often adapting to match… Show more
• Managed product photography, photo retouching, and illustrations for marketing collateral, often adapting to match various design styles and brand guidelines.
• Collaborated on retail campaigns, increasing brand visibility by 20% through new in-store displays and special event packaging.
• Organized and maintained creative asset libraries across 7 brands, ensuring smooth transitions from concept to final deliverables.

New York, New York

• Developed homegoods brand for interior designer; executed design vision of lead designer, designed logos
• photographed products; collaborated with contracted craftsman; set up e-commerce websites, registered domains

• Redesigned all aspects of magazine template (fonts, table of contents, spreads, etc.) increasing page efficiancy 15%
• Refreshed logo and visual identity; designed logos for sister publications
• Illustrated special edition covers for various publications; this required understanding molecular biology concepts such as epigenetics and mitoses to ensure scientific accuracy of illustrations
• Created marketing materials as needed; including in-house ads; trade show displays, flyers &… Show more
• Created marketing materials as needed; including in-house ads; trade show displays, flyers & posters, and media kits Show less

Boston, Massachusetts, United States

• Created newspaper layouts; performed photo-retouching, worked on production design
• Adapted to a variety of projects, ever-changing workflows, and environments

• Managed projects from creative propsal through production
• Designed logos, in-store signage, advertisements, newsletters, brochures, coupons, and other promotional materials
• Created illustrations for food packaging
• Developed websites
• Worked with clients in the food manufacturing, real estate, and supermarket industries

Ma, Graphic Communication Management And Technology

Bachelor Of Fine Arts - Bfa, Graphic Communications

Activities and Societies: Resident Assistant, Peer Leader Council, Founder of Dodgeball Club