Following my initial appointment as Account Manager, I was delighted to accept a promotion to Senior Account Manager. My current role centres on supporting clients to deliver campaigns in areas such as brand positioning and visual identity; employee engagement; and annual and sustainability reports. I do so by creating bespoke solutions in design and print (marketing communications, event media, and promotion items); digital (websites, social media, and interactivity, such as interactive PDFs); and motion (animated and location-based film, photography, and working with a wider team). I enjoy supporting business growth by collaborating with others, from initial concept, to delivery of tender pitches to new clients including charities, SMEs, and global conglomerates across various industries. I also extend business capability by researching and conducting due diligence on new manufacturers and resources. A key component of my role is to serve as clients’ primary point of contact. This encompasses generating cost-effective options to meet client requirements, as well as defining statements of work, and managing scope, costing, and timing. Once projects and campaigns become live, I co-ordinate activity of the creative team, consultants, and third parties (including manufacturers, production, and retained talent), manage communication channels, and mitigate risks. Behind the scenes, I reconcile project budgets, track and report on project status and final outcomes. At all times, I assure good governance in the design of organisational systems and the use of resources. This involves creating quality control processes, and leading the division of the business providing print, production, promotional products, and mailing campaign services. Finally, I enhance systems to manage event media and literature, including local and global distribution and collection, post-event review and repair, and manage an infrastructure for maintaining efficient stock levels.

In this capacity, I was pleased to be able to facilitate sales of approved used stock worth £125,000 within three months. I did this by defining and leading the implementation of a strategy to underpin management and sales of second-hand products, as well as ensuring constant availability of second-hand products prepared and ready for sale. This was done by maintaining a real-time stock list that was accessible to all areas of the business. Separately, I promoted offers and developments within the business by managing four company websites. This encompassed creating and publishing website articles; maintaining up-to-date and accurate information on the websites; applying skills in online marketing campaigns, photography, design and editing; and collaborating closely with the external PR company. Finally, I ensured the smooth and efficient processing of trade and retail orders by monitoring website traffic and directing online enquiries to the correct business area for action.

I was delighted to have the opportunity to co-found a start-up that established a resource for novices and professionals to share information in relation to fitness, diet, nutrition, and wellbeing; the location of gyms and sports events; and how to source a health professional such as a personal trainer or dietician. My role included leading a media team that created video campaigns and implemented various social media strategies. These campaigns and strategies resulted in increased website advert presence by 300% within six months to an average of 40,000 monthly hits, together with registration of more than 8,700+ accounts on the platform. I also built relationships with external organisations to sell advertising space on The Gym Crowd website.

This role centred on selling and managing advertising space on the “Recruiter Asia” site by calling and following up with leads in order to secure sales. I was able to build an engaged and participative following by establishing and managing social media platforms, and on a day-to-day basis, I created website content and regular, well-researched articles to show news, views, and trends in industry across Singapore, China, and Hong Kong. My work in this regard was recognised by winning the “Ignition 2014: New Business Competition”.