Edward Leung Email & Phone Number

Toronto, Ontario, Canada

• Partner with the Account Managers to provide insights that inform requests for proposal’s (RFPs), decks, proposals and planning recommendations.• Develop best in class deliverables/reporting to clients, from available technology platforms and services.• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.• Manage and oversee campaign set up and execution.• Monitor creative calendars and campaign budgeting.• Ensure consistency of ad specs/campaign objectives.• Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.• Educate agency teams and clients on best practices and campaign objective requirements. Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.• Create strong collaborative relationships with the planning teams and specialty business units (SBUs).• Mentor and train Campaign Managers and Associates on tools and processes.• Partner with Account Managers to source proposals from media partners and liaise with Specialty • Business Units (SBUs) as required.• Ensure invoice clearing and budget management.• Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Toronto, Canada Area

• Day-to-day management and execution of global paid search campaigns across Google, Bing and Facebook.• Confidently, competently and efficiently manage and strategically optimize paid search campaigns across a diverse client base.• Effectively communicate strategy and results to clients in reports and meetings, not just keywords, copy, and placements, but also creative and landing page strategy.• Manage key client relationships and proactively seek account growth opportunities.• Coaching and mentoring clients on paid search strategy and best practices.• Assist Manager with preparation of campaign reports and presentations.• Report to Manager of Paid Search and provide support as needed.

Toronto, Canada Area

• Develop, manage and coordinate campaign strategies.• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the client.• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals.• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s).• Effectively presenting strategic and tactical plans to clients, staff and internal teams.• Facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization.• Understanding of business concepts and client objectives to identify campaign expansion opportunities.• Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Marin, among others.• Performs various duties as assigned.

Toronto, Canada Area

• Evaluate client needs and determine mix of SEM services to meet those needs.• Strategizing, executing and optimizing Postmedia customers’ Paid Search campaigns using Google AdWords and other search platforms.• Periodically attend client meetings, when needed, with Advertising Sales Consultants and Campaign Strategists.• Analyze campaign results using analytics tools, and translate findings into advertiser reports that include recommendations for future opportunities.• Identify opportunities and risks through reporting and analyzing data, implementing solutions, measuring actions and tracking results.• Implementing testing initiatives in key areas such as ad creative, landing page messaging and layout and 3rd party tools.• Stay abreast of trends in search related advertising, and how they may impact Postmedia advertisers.• Other ad hoc duties as assigned.

Toronto, Canada Area

• Communicated with Account Managers and clients on results, recommendations, campaign goals and objectives. • Created campaign layouts (Keyword Research, Write Ad Copy, and Strategize Campaign Setup) for SEM. Uploaded campaigns with AdWords Editor and Bing Ads Editor.• Organized monthly client campaign reports searching for trends, results, and recommendations. Managed, optimized, and assessed existing campaigns.

Toronto, Canada Area

• Work closely with Account Analysts, web experts, etc. to create unique and optimized search and text-based display campaigns.• Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers.• Work creatively and analytically to change underperforming SEM initiatives by addressing issues with landing page relevance, quality score, and account structure.• Actively participate in meetings, trainings, and create tools to help optimize client SEM campaigns.• Ability to act quickly and proactively for client success in a deadline-driven environment.

Toronto, Canada Area

• Set-up, manage and optimize pay-per-click advertising campaigns.• Execute and manage client campaigns including paid search, display, and social media advertising.• Deliver exceptional results to clients through the proactive and creative optimization of campaigns.• Influence the design and development of paid search creative based on campaign objectives and KPIs.• A/B split testing ads and landing pages.• Balance high-quality standards and meet deadlines.• Track, monitor and ensure that campaigns are delivering against all KPIs.• Report on campaigns performance to each account manger.• Work with each account manager to find opportunities to grow client accounts.• Maintain and build industry insight and expertise.• Monitor industry changes and developments.• Maintain knowledge about the latest PPC tools, trends, and tactics.• Regularly write blog posts and whitepapers on PPC advertising.

Toronto, Canada Area

• Oversee the creation, successful implementation, and ongoing optimization of digital display and PPC campaigns for all clients.• Manage budgets and bids for multiple platforms including Google AdWords, Bing Ads, Facebook, YouTube, etc.• Manage Remarketing/Display campaigns in Google Display Network and third party platforms.• Campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.• Keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns.• Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting.• Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations.• Create, coordinate, and QA all aspects of client tracking codes on site.• Assist with campaign strategy development, including proposal development.• Performing traffic analysis in Google Analytics related to paid digital traffic and other sources/mediums.

Toronto, Canada Area

• Set-up, manage, and optimize Google AdWords campaigns ensuring profitable results for all clients.• Implement tracking metrics for conversion tracking and remarketing in order prove campaign results.• Contribute ideas and direction towards the development of campaign landing pages that meet Site Boost’s conversion-focused web design standards.• Set-up, manage, and contribute content for client Social Media Accounts including Facebook, Twitter, and other major Social Media properties.• Assist SEO team with link building efforts including business directory and article submissions.• Communicate with clients via phone and email to discuss progress and concerns pertaining to their Google AdWords, SEO, and Social Media campaigns.• Prepare monthly progress reports that cover completed tasks and data pertaining to results from our Google AdWords, SEO, and Social Media efforts.

Toronto, Canada Area

• Manage PPC campaigns across Google AdWords and Bing Ads.• Manage campaigns across major shopping channels. • Analytics analysis and campaign optimization.• Keyword research and ad copy creation.• Traffic estimates & proposals.

Toronto, Canada Area

• Analyze data, deliver accurate campaign reports and generate insights to optimize campaigns.• Research, build, execute & monitor paid search campaigns.• Effectively manage campaign details to ensure plans launch on time and deliver on budget.• Effectively work in a dynamic team environment.• Consistently delight clients with excellent client service skills.• Perform other administrative duties as required.

Vaughan, Canada Area

• Successfully launched company website and transformed homepage bounce rate from 70% to 30%.• Coordinated members of the marketing and sales team to create media kits and promotional print material through various marketing initiatives.• Collaborated with graphic designer and copywriters in organizing landing pages and SEO content for website, e-mail marketing, press releases, and blogs. • Created campaign layouts (Keyword Research, Write Ad Copy, and Strategize Campaign Setup) for SEM. Tracked quote box conversions and assigned leads to the sales team.• Uploaded and categorized products for IPStore.com E-Commerce website.

Toronto, Canada Area

• Monitored Facebook social game and app data to provide weekly competitive analysis and industry reports to the Marketing Team, COO/CFO, and CEO.• Research of Venture Capitalists assisted the company in game development decisions, fund-raising presentations and partnership discussions.• Contacted gaming portals to distribute and launch Hollywood Tycoon game, as well as game bloggers and reviewers including InsideFacebook.com. • Served as the Facebook fan page Community Manager and participated in geo-targeting Facebook Ads toward Females aged 20-29 demographic.