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Visa’s customers and enterprise partners choose us because of our scalability, reliability, and data security, as well as our global recognition and reach.As a senior leader at the intersection of business strategy, product design, and commercialization for two of Visa’s payment management product lines—CyberSource and Authorize.Net—I’ve been privileged to help connect that long-standing blend of brand value and trust with the promise of today’s customer insight practices and technologies. Together with my colleagues and our partners, we’re enabling sellers to deliver innovative and engaging experiences to consumers around the world.Prior to Visa, I spent more than a decade helping Schwab’s cash and cash management product lines carve out new ways to deepen customer relationships—initiating a shift that not only empowered people to take ownership of their financial futures, but led to a 20-fold lift in bank balances and created a long-term source of recurring revenue.Beginning my career as an Arnold & Porter lawyer and a McKinsey consultant gave me the runway to serve as both blue-sky strategist and pragmatic operator, a balance that has proven critical to my work in product design and commercialization, customer segmentation and insights, and business and brand strategy.Outside the office, I’m passionate about education and economic development, with experience as Treasurer and Board Member of the San Francisco Education Fund, the largest source of trained volunteers serving the specific needs of teachers and students in San Francisco Public Schools. I am also an amateur, small-scale farmer and obsessive baseball fan.EXPERTISE IN FINTECH, CONSUMER BANKING & INVESTMENT MANAGEMENT: Fintech / Digital Growth; Product Design & Commercialization; Global Marketing, Customer Segmentation & Data Insights; Business & Brand Strategy; Customer Experience / Program Design; Pricing Strategy & Revenue Enhancement; Product Performance Transformation; Digital, Cash, Lending & Payments Products; Start-up Activities; Committee & Board Leadership.
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*On Hiatus*Self-EmployedCalifornia, United States
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Head Of Commercialization And Integration, Issuing SolutionsVisa Sep 2022 - PresentSan Francisco Bay AreaALL ROLES at VISA, INC.Vice President, SMB Solutions & Insights | CyberSource and Authorize.Net (2/19–9/22)Vice President, Strategy, Marketing & Insights | CyberSource (2/17–2/19)Vice President, Global Strategy | VISA, Inc. (12/14–2/17) -
Vice President, Smb Solutions & Insights | Cybersource & Authorize.NetVisa Dec 2014 - Sep 2022San Francisco, CaStrategy and execution across five corporate and subsidiary initiatives designed to further the advancement and growth of Visa’s CyberSource and Authorize.Net businesses, which collectively serve hundreds-of-thousands of merchants across six continents. Highlights include brand strategy, including identity and purpose cohesiveness for CyberSource and Authorize.Net; first-ever segmentation to better tailor Authorize.Net to customer needs; and sponsorship and implementation of a customer experience management platform giving merchants worldwide a voice in shaping CyberSource and Authorize.Net’s products and services.Additionally, led a special project applying new insights from a selected business segment to redesign a client delivery model, including product mix and pricing, value bundles, and incentive-based acquisition strategy. -
Vice President, Product Management & StrategyCharles Schwab Jan 2002 - Nov 2014San Francisco Bay AreaPositions spanned Charles Schwab & Co. and Charles Schwab Bank, with influence and accountability spanning retail strategy, product management, strategy, and segment management.Tenure included directing a multi-year, 3-phase analytics-driven growth initiative that transformed Schwab’s cash products while concurrently deepening client relationships, broadly publicized between 2005 and 2014. Initiative drivers included (a) architecting a first-of-its-kind product and pricing strategy, (b) expanding phase one learnings into three new product offerings for existing customers that broadened their relationship with Schwab, and (c) aggregating phase one and phase two findings to fully introduce new and existing customers to Schwab’s brokerage and bank offerings.Industry recognition included High Yield Investor Checking Account, named best checking account by Kiplinger’s Personal Finance (2008, 2009, 2011) and Money Magazine (2009). ALL JOB TITLES at SCHWAB:Vice President, Product Management & Strategy (1/07–11/14)Vice President, Schwab Institutional Segment Management | Special B2B Project (1/06–12/06)Vice President, Product Management & Strategy (6/05–1/06)Vice President, Retail Business Strategy & Analysis (7/03–6/05)Senior Director, Retail Strategy (1/02–7/03) -
Engagement ManagerMckinsey & Company Sep 1997 - Jan 2002San Francisco Bay AreaEngagements in retail strategy, sales and business development effectiveness, and organizational design. -
AssociateArnold And Porter Sep 1992 - Sep 1995Washington D.C. Metro AreaExperience in securities and antitrust litigation and legislative counseling
Ed Cooper Skills
Ed Cooper Education Details
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Doctor Of Law (J.D.) -
History
Frequently Asked Questions about Ed Cooper
What company does Ed Cooper work for?
Ed Cooper works for Self-Employed
What is Ed Cooper's role at the current company?
Ed Cooper's current role is *On Hiatus*.
What is Ed Cooper's email address?
Ed Cooper's email address is en****@****hoo.com
What is Ed Cooper's direct phone number?
Ed Cooper's direct phone number is +141580*****
What schools did Ed Cooper attend?
Ed Cooper attended Stanford University Graduate School Of Business, Stanford University Law School, Harvard University.
What skills is Ed Cooper known for?
Ed Cooper has skills like Product Management, Product Marketing, Competitive Analysis, Business Strategy, Product Development, Pricing, Management Consulting, Strategic Planning, Financial Services, Strategy Development, Brokerage, Banking.
Who are Ed Cooper's colleagues?
Ed Cooper's colleagues are Swapna Nagireddi, Nomonde Magau, Felipe Schwyter Granziera, Lavanya Shanmugam, Then Puththe, Vikas Chame, Dmytro Kachailo.
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