Ed O'Connell Email & Phone Number

Redmond, Wa, Us

Seattle, Washington, Us

Responsible for product and solution marketing strategy (e.g., messaging, content, Analyst relations, and sales enablement) and campaign content for Server (AI Gateway) and client-side applications (Mobile App Shield, Client-side Defense). Drive marketing for Alliances (e.g., AWS, Salesforce, AI Technology vendors), Channel GTM (e.g., playbook, training, and marketing programs) and vertical markets (e.g., Financial Services/Fintech, Insurance/Insurtech, Retail/eCommerce; Public Sector, and Healthcare). Also, driving PCI DSS compliance and AI solutions as well.

San Jose, Ca, Us

Responsible for messaging, sales enablement and campaign content (e.g., blogs, info-graphics, newsletters, videos, etc.) for API security technology to technology alliance partners (e.g., F5, MuleSoft, Fortinet, Kong), channel partners (e.g., WWT, Optiv, Guidepoint), and aligned research and messaging for vertical markets (e.g., financial services, retail, healthcare, etc.).

San Francisco, California, Us

Responsible for Product Marketing (e.g., messaging, content, competitive analysis, and sales enablement) and campaign content (e.g., blogs, info-graphics, videos, solution briefs, etc.) and press releases for Altitude Networks Cloud-native DLP (SaaS).

Seattle, Washington, Us

Responsible for driving F5 solutions (e.g., ADC, WAF, SSO, CGNAT, Firewall, and public cloud) into Service Provider (Telecom/Cable), Enterprise and Commercial market segments worldwide. Driving go-to-market for F5 Service Providers (Telecom) and Channel go-to-market strategy and content planning. Responsible for creating and managing cross functional teams across Channel, Sales, Solution Architects and 3rd party vendors to drive successful programs and content journeys. Develop and deliver data sheets, solution overviews, Sales playbooks, Quick Reference Guides, FAQs, and blogs. Personas targeted include NetOps, DevOps, SecOps, AppDev and CIO/CTO/CFO's. Managed 2 first time Product Marketing Managers and several summer interns. Completed AWS Business partner certification 2017.•June 2017 F5 Collaboration Award for leading cross functional team to create customer-facing competitive positioning

Seattle, Washington, Us

Responsible for driving all F5 solutions (e.g. Application Delivery Controller, Web Application Firewall, and Single Sign-on/ID Federation) into F5 channels worldwide. Also driving new product launches by developing messaging and content delivery plans with cross-functional teams. Content and communications developed and delivered included blogs, press releases, sales plays, quick reference guides, webinars, customer presentations and newsletter articles. Mentorrf/co-managing first time Product Marketing Managers and interns. Completed AWS Business Partner certification 2017.June 2017 - F5 Collaboration Award for cross functional work

San Jose, Ca, Us

Responsible for marketing Brocade's high performance MLXe/CER Router and Carrier Ethernet product lines to Service Providers and Enterprise data centers (e.g. Healthcare, Retail, Higher Education). I developed and delivered messaging and positioning in various forms using the Challenger framework. Target audiences are sales/channel, customers, and industry analysts. Responsibilities also include market characterization and marketing programs to the Service Provider market and launch of IPsec/MACsec security modules. Utilized by Brocade Sales to help drive sales to potential and existing customers. Researched, developed and delivered 2-3 customer success stories per quarter to reduce sales cycle time and increase sales win rate. Presented Brocade's routing story via on-site and remote executive briefings to customers resulting in closed business that helped division make quarterly and yearly revenue targets.March 2015 - Brocade Excellence Award for creation, launch, and management of Refresh program that delivered 150% of an aggressively set revenue goal.

Out-bound marketing of Infoblox security solutions to Enterprise Security decision makers via direct/indirect channels. Responsible for development of product messaging, positioning, and competitive analysis targeted at customers, sales force and channel partners. Content delivered includes presentations, data sheets, white papers, videos, battle-cards, and product/channel announcements. Work with Marketing Programs Mgr. to develop campaigns and content to drive campaign goals and ROI.• Assisted Sales with customer calls that reduced sales cycle (60-90 days vs. 120-150 days) and larger deal size ($250K+)

Sunnyvale, Ca, Us

Outbound Product Marketing for WAN Optimization solutions. Responsible for marketing of MACH5 (WAN optimization) and PacketShaper (network visibility and control) products. Target audiences are Enterprise and Commercial markets IT decision makers, channel sales and technical personnel, industry analysts and industry writers, and Blue Coat sales force. Targeted vertical markets: finance, retail, manufacturing, government (federal, state, education). Developed and delivered product messaging, positioning, and competitive analysis via presentations, data sheets, white papers, success stories and briefings. Presentations delivered at industry conferences, internal and channel sales training, and customer briefings. Provided on-going product marketing assistance for global partners HP and Dell. Quarterly briefings for Gartner, IDC, Forrester, and ESG.• Conceived, designed, and managed delivery of a web-based WAN optimization calculator for partner sales force (Dell).

San Jose, California, Us

Responsible for 'cradle to grave' outbound/inbound marketing of Managed Service Provider solution (services and security gateway appliance) to small-to-medium enterprise (SME) and Service Provider markets. Created and standardized a consistent corporate brand and messages for SME and channel partners. Responsible for development and delivery of new services, services messaging, content for sales, partners and IT specifiers and decision makers. Content delivered included:data sheets, case studies, white papers, sales guides, presentations, training, and video-on-demand. Additionally, developed and delivered marketing programs targeted at SME (via channel partners) and Service Provider IT decision makers. Responsible for managing 2 direct reports (Campaign and channel marketing).

San Jose, Ca, Us

Outbound marketing of File-based virtualization solutions to OEM and Channel partners worldwide. Conceived and delivered Monthly 'Newscast' (recorded video) to Channel partners along with self-paced training tools on StorageX. Conceived and delivered Channel Success stories highlighting key wins by Channel partners. Assisted with closing division in late 2008

Santa Clara, California, Us

Sr. Product Marketing Manager – USPV/VM Storage platform & virtualization technologyManaged ‘cradle to grave’ outbound product marketing of a $1B Enterprise storage/virtualization storage platform to enterprise IT decision makers, direct and indirect channels. Also, coordinated cross-function teams on solutions that expanded virtualization services• Researched, interviewed and developed 3 in-depth customer case studies on storage consolidation and virtualization that help HDS sales reduce the average sales cycle by 10%.• Generated over 50 qualified leads with tutorials and case study presentations at Government Technology Conference (GTC) and CAMP IT • Hitachi Data Systems ‘Hats Off’ award for crisp execution on overlapping major product launches (Nov. 2007)

Ca, 95134, Us

– Pillar Axiom & Replication solutionsCradle to grave outbound marketing of storage platform and WAN replication solution. Completed product launches that delivered internal target sales tools (sales guides, FAQs, training) and external messaging and positioning (data sheets, solutions brochures, web content, presentations) collateral. Monitored and analyze market and competitors to identify trends, threats, and opportunities in technology and segment markets. Delivered analysis in bi-weekly newsletter distributed to sales, marketing, and management. • Executive Briefing Center presentations and product demonstrations that helped close over 20 new customers.• Led vertical marketing effort in healthcare and government.

Round Rock, Texas, Us

Managed ‘cradle to grave’ marketing of $250M enterprise application family. Managed marketing relationship & programs with OEM partners (IBM, Sun, NetApp, HP, Fujitsu, NEC, FSC).• Developed & delivered a transition program that moved 80%+ of an acquired competitive product with reluctant customers to NetWorker via channel partners in US, Japan & Europe.• Conceptualized & launched competitive upgrade program that tripled per quarter the number of customers transitioning from competing solutions to NetWorker.• 10+ case studies (written, video) that detailed customer successes with NetWorker (healthcare, government, telecom, Fortune 1000) leading to reduce sales cycle time and further market penetration.• Helped closed numerous sales opportunities (Healhcare, Banking, Oil/Gas, Telecom) resulted in being awarded EMC Software President’s Club for 2003.