Edward Stone Email & Phone Number

Sydney, Nsw, Au

Zetland, Nsw, Au

Mosman, New South Wales, Australia

• Founded and maintained the company's Figma variable-powered atomic design system• Designed a responsive, accessible lesson builder, enabling the replacement of static PDFs with interactive digital lessons, increasing product value and user engagement, and allowing the business to expand into the student market and increase their overall revenue.• Researched, interviewed, designed, and iterated to create a planning feature that aligned Inquisitive’s content with teachers’ real-world requirements, resulting in adoption by over 80% of active users and becoming a key indicator of customer engagement and satisfaction.• Researched and restructured the lesson library’s information architecture, reducing teacher time to find critical resources by 50%.• Routinely use data, heat maps, and interviews to identify user pain points, documenting findings in Confluence and designing and testing low-development-effort, high-impact solutions.

Sydney, Australia

• Product Design• User Interface (UI) Design• User Experience (UX) DesignResponsibilities• Create and maintain the business' Design System appropriate for all platforms in Figma. (Web, Android and iOS)• Conduct UX research to find the best implementation for new product features.• Create and test wireframes before producing high-fidelity prototypes.• Create sales decks and presentations for both potential customers and for business investment.Achievements• Created a thorough user interface design system in Figma for use across all platforms.• Routinely delivered UI and UX improvements to increase usability, user engagement and delight where possible.

Sydney, Australia

• Visual Design• Branding• Digital DesignPlaySport is a sports technology start-up with apps on both iOS and Android as well as a web platform. As with all start-ups I my work is spread across all aspects of the company. From the brand's design to its visual style, marketing and the interface's design system.Responsibilities• Research, write and design PlaySport's brand guidelines.• Define and implement a visual style appropriate for the 300 sports offered by the platform.• Design all digital and print business collateral.• Creative direction for the business' short-form video content.• Design and concept assets for use on social media.• Copywrite and design EDM campaigns.• Create sales decks and presentations for both potential customers and for business investment.Achievements• Created a thorough user interface design system in Figma for use across all platforms.• The product is routinely praised primarily for its visual design.• Re-designed our EDM campaign increasing the conversation rate by over 20%. • Worked closely with investors to design decks which helped secure additional multi-million dollar investment.• Routinely delivered UI and UX improvements to increase usability, user engagement and delight where possible.

Sydney, Australia

• Print Design• Digital Design• POS Design• BrandingInsignia Worldwide is an international design agency founded in Dubai. They established their Sydney branch in the second-half of last year and I joined the team as their lead graphic designer. Insignia’s focus is the strategy, branding and roll-out of property and land releases.ResponsibilitiesDesign consistent artwork in adherence to brand guidelines across multiple clients.Develop the look and feel of display suites based on a brand’s essence. Producing high quality print collateral including hording, flags, acrylic boards etc. as well as choosing furniture.Create detailed installation and signage guides for both the client and the install teams.AchievementsAccurately designed internal and external signage for two sales suites where site visits were not possible. The process involved recreating the available space in 3D based on blueprints and designing accordingly. Completed a three-month media schedule of dozens print adverts across numerous publications and specifications with zero error. Included fortnightly layout and content revisions.

Sydney, Australia

• Visual Design• Branding• Print Design

London, United Kingdom

• Visual Design• Product Design, UI/UX• Branding• Digital Design• Print DesignRocket Entertainment is the name for Sir Elton John’s umbrella of companies. These companies include talent management for musicians and athletes as well as a film production company (Rocket Music, Rocket Sports and Rocket Pictures respectively). The Elton Johns AIDS Foundation (EJAF) is a world-class charity whose work benefits people globally. During my time at Rocket I worked across every brand.Responsibilities• Produce infographic-led presentations to successfully pitch to potential investors, sponsors and at key events.• Produce digital content for Rocket Entertainment and their client’s social media including Facebook, Twitter and Instagram.• Design event collateral, both print and web, for public and private use.• Collaborate with the company’s CEOs to produce each branch’s quarterly presentation to stakeholders.• Produce the Elton John AIDS Foundation’s annual reports, working closely with heads of departments on their specific sections.Achievements• Created all events collateral for Elton John AIDS Foundation’s annual Woodside Gallery Dinner for three consecutive years. This one-night event raises an average of £3,000,000 annually.• Expanded my responsibility from solely Rocket Sports’ designer to the designer of the whole Rocket umbrella, as well as the Elton John AIDS Foundation through recommendation from COO to COO.• Worked closely with several Rocket Music artists at their own request to design promotional material as well as finished art for single and album covers.• Designed and maintain the Rocket Entertainment website as well as established their social media presence, specifically their Instagram and all its content.• Worked closely with CEO, David Furnish, to prepare presentations to engage stakeholders often under tight deadlines.

London, United Kingdom

• Print / Textile Design• Illustration• Branding• Web DesignPrang Out was a street wear fashion brand I established with a business partner while at university. In the six years we operated we produced 50+ unique products. Prang Out was stocked in several shops across the UK and various online retailers including ASOS.Responsibilities• Design all products, packaging and advertisements.• Prepare artwork appropriate for embroidery, screen-printing and packaging purposes.• Photograph products on-and-off model for our web store and various online retailers.• Establish, design and maintain the online web store and blog.• Sourcing and ordering of products as well as maintaining stock levels throughout business to ensure profit margins.• Creation of all social media assets.Achievements• Sold over 10,000 individual products internationally for which I was the designer.• Prang Out was featured in several prominent publications including TimeOut London, Front Magazine and Empire Magazine.

London, United Kingdom