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Senior product and technology executive with experience in private equity (CIP, KKR). Deep expertise in change management, mergers, acquisitions and complex integrations across multiple industry sectors, including services, media and content, ecommerce, publishing and higher education. Influential coalition builder and digital transformation and technology evangelist with ability to navigate through both lean business environments with limited resources as well as rapid, scalable growth scenarios. Successfully collaborate across C-suite to connect value and purpose in day-to-day work of design, product and engineering groups. Build diverse high-performance teams to create experiences for audiences and clients that reinvigorate stagnant processes or fledge products into holistic new lines of business.
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Chief Technology OfficerSbi | Sales Benchmark Index 2020 - 2024Wyckoff, New Jersey, UsTracy Edwards is the Chief Technology Officer of SBI, the go-to-market growth advisory. Tracy leads the vision, strategy, and engineering teams for the productization of SBI’s key platforms and ground-breaking tools that provide best-in-class experiences for SBI’s clients. -
Svp Product & TechnologyEmarketer 2018 - 2020New York, Ny, UsReport directly to the President, member of Executive Leadership Team. Manage cohesive, focused multidisciplinary teams of up 25 at market research subsidiary owned by Axel Springer. Engage design, marketing, product, engineering, dev/ops, and information technology professionals via transparency, strong communication/feedback, and OKRs (Objectives & Key Results). Oversee entire systems budget and hardware infrastructure. Use analytics and qualitative customer insights to acquire new leads, monetize content, convert and retain seat-holders, and add value to existing subscribers. Ensure data performance and quality while ensuring consumer protection and security. -
Fractional Ctpo / Senior Business Analyst360 Media Direct 2017 - 2018Fresno, California, UsSuccessfully integrated data, technology and design teams, both staff and outsourced, into agile/scrum methodologies. Managed team of 8 through two acquisitions. Developed and implemented departmental strategy and project road-map, realigning work for ROI. Enhanced transparency and visibility to C-Suite and other stakeholders, pivoting corporate culture to view technology as an asset to support company-wide goals and initiatives. -
Senior Marketing Manager360 Media Direct 2013 - 2017Fresno, California, UsManaged key client relationships throughout sales cycle to maximize revenue while maintaining highest customer satisfaction. Collaborated with sales teams to develop comprehensive portfolio of new products across multiple lines of business.
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Faculty / Development Manager Of The Mba ProgramCalifornia State University, Fresno 2012 - 2013Fresno, Ca, UsServed in various roles spanning fundraising, events, marketing, and a faculty position for major public university with 25K students and faculty. Drove initiatives through fiscal recession and California State mandated furlough. Focused on business-first, practical communication strategies for undergraduates. Taught 65 students per semester.Worked with Dean and Director to develop marketing materials for recruitment and retention of students in $3 million annual program, the only non-state tuition source of revenue for campus. -
Assistant Director Of DevelopmentCalifornia State University, Fresno 2007 - 2012Fresno, Ca, UsManaged and staffed 4 volunteer boards and small gift fundraising efforts for multimillion-dollar campaign, the University’s first ever.
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Centennial Project CoordinatorCalifornia State University, Fresno Nov 2009 - Jun 2011Fresno, Ca, UsReported directly to President of the University. Coordinated events, promotions and marketing initiatives across all colleges and athletics foundation. Presented frequently to Foundation Board of Directors.
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Marketing AdministratorFresno Women'S Medical Group, Inc. 2003 - 2007Reported directly to corporate founders in multi-specialty medical office. Led billing, front-desk and back-office teams comprising 12 customer-facing employees. Developed policy and procedure for contracts, triage and new patient orientation. Managed 2 office moves and an acquisition.
Tracy Edwards Skills
Tracy Edwards Education Details
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California State University, FresnoGeneral -
Mills CollegeAnd Economic Analysis
Frequently Asked Questions about Tracy Edwards
What is Tracy Edwards's role at the current company?
Tracy Edwards's current role is Private Equity Product & Technology Executive B2B SaaS.
What is Tracy Edwards's email address?
Tracy Edwards's email address is te****@****ter.com
What is Tracy Edwards's direct phone number?
Tracy Edwards's direct phone number is (800) 258*****
What schools did Tracy Edwards attend?
Tracy Edwards attended California State University, Fresno, Mills College.
What skills is Tracy Edwards known for?
Tracy Edwards has skills like Marketing, Fundraising, Public Speaking, Higher Education, Social Media Marketing, Nonprofits, Community Outreach, Public Relations, Integrated Marketing, Project Management, Teaching, Leadership.
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