Edward Gonzalez Email & Phone Number

California, United States

San Francisco Bay Area

In my role, I spearheaded a newly formed sales organization through commercialization, launch readiness, and post-approval strategies, ensuring alignment with the brand’s strategic objectives and success metrics. I architect sales operations systems and allocate resources to build a high-performing and synergistic field organization by collaborating with the brand team, hardware/software team, commercial, and medical affairs. I direct regional business managers and cross-functional teams in the creation of regional business plans, data measurement systems, and key performance indicators (KPIs). I manage the budgeting process for the customer engagement organization, which includes overseeing field promotion expenses, travel, resource allocation, and conducting return on investment (ROI) assessments. Additionally, I deliver post-launch readiness assessments and provide business updates to senior leadership and company-wide stakeholders.Following are my key achievements:• Initiated field customer engagement for the first FDA-approved digital medicine Abilify MyCite.• Designed sales incentive structures, employed equitable reward frameworks, and improved employee development and coaching initiatives by partnering with commercial operations.• Drove adoption by formulating comprehensive engagement strategy, encompassing key opinion leader (KOL) and healthcare provider (HCP) targeting, territory mapping, sales directives, and performance metrics.• Promoted accountability for business results, cultural alignment, and compliance adherence by fostering high-performance culture within the sales team.

California, United States

In my capacity, I led regional deployment efforts by recruiting, training, and developing a high-performing field force, successfully onboarding and advancing 10+ team members across the Western US. I drove product promotion for GI, CNS, and PDURS offerings, including Breathtek and Abilify MyCite, by coaching and fostering a high-performance culture within a team of 8-11 customer engagement representatives.My core contributions are mentioned below:• Attained and surpassed regional sales targets by implementing targeted sales strategies and exceeding goals for sales calls and activities.• Drove consistent year-over-year growth in market share and volume by enhancing promotional strategies, business plans, and sales forecasts.• 2013, 2014, 2016-2019: Otsuka Elite #1 Ranked Regional Sales Manager (5x recipient).

California, United States

During my tenure, I steered contract negotiations across 50 institutions, managing the entire process from initial discussions to final approval, ensuring compliance with customer terms. I ensured the successful pull-through of initiatives by coordinating effectively with hospital account managers, regional sales managers, trade directors, lab directors, and NSD.Underneath are my core achievements:• Enhanced product acceptance and expanded utilization across affiliated hospitals by cultivating strategic relationships with D and C Suite and administrative stakeholders in IDNs: Sutter Health, Adventist Health, Banner Health, Dignity, Providence, St. Josephs, Cedars Sinai,• Elevated commercial performance and increased product utilization in Diagnostic Labs by meeting and exceeding territory sales objectives across Quest Diagnostics, Labcorp, ARUP, PAML, CLA Hawaii.• 2016: President’s Club #1 Ranked Hospital Account Executive.

Greater Los Angeles Area

As a part of my responsibilities, I conducted product presentations and demonstrations for both potential and existing customers, successfully closing contracts and collaborating with corporate teams to secure final approvals. I promoted the GI Breath testing and POCOne device to clinical labs, gastroenterologists, and primary care physicians. Additionally, I built and maintained strong relationships with challenging-to-access clients, ensuring long-term success and customer satisfaction.Beneath are my core accomplishments:• Maximized call impact by engaging key office staff and all patient-facing personnel.• Boosted sales in Southern California, Arizona, Nevada, and Hawaii by developing tailored strategies to meet regional customer needs and consistently achieving sales quotas.• 2006: Top Gun Award for Instrument Sales, Managers Award

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Panamá, Panama