WHAT I DOI'm responsible for overseeing the execution of digital advertising programs for our SeattleTimes.com advertisers using the Google Ad Manager 360 (GAM) platform. Focused primarily on campaign management/optimizations, I also do plenty of data analysis and strategize with both internal partners and clients to ensure the success of our advertisers' marketing goals. Additionally, I specialize in providing campaign management support for our Branded Content Advertising efforts, including paid amplifications through external sources such as Facebook, Taboola (Native Programmatic), and E-Mail Marketing (Digital Direct Mail).WHY I LOVE ITMy work in the newspaper industry started when I was 12 years old with my paper route and I've been passionate about sharing the critical role newspapers have in our community ever since - 43 years and counting, most of that time with The Seattle Times because they know what it means to be making a significant and lasting difference for both our readers and our advertisers alike. OUTSIDE OF WORKI run daily and over the last 10 years I've completed 2 Full Marathons and many Half Marathons. Biking has been a passion of mine as well, having done the Seattle To Portland (STP) bike ride 10 times (once in 1 day). However, what I'm most excited about lately is all the hiking my family and I have been doing after recently purchasing a new truck and a NuCamp T@B teardrop camper so we can spend a lot more time in the forests of the beautiful Pacific Northwest!
Listed skills include Online Advertising, Advertising, Advertising Sales, Digital Media, and 23 others.