Ed Wenick Email & Phone Number

Seattle, Wa

SeattleTimes.com Campaign Management - Responsible for executing digital advertising programs for SeattleTimes.com advertisers using the Google Ad Manager 360 (GAM) platform. Highly focused on campaign management, data analytics, optimization, and success of SeattleTimes.com advertisers while also serving the dual role as Account Manager on assigned high-profile clients, providing pre-sales, on-boarding, and performance reporting support. Also support Branded Content / Native Advertising… Show more SeattleTimes.com Campaign Management - Responsible for executing digital advertising programs for SeattleTimes.com advertisers using the Google Ad Manager 360 (GAM) platform. Highly focused on campaign management, data analytics, optimization, and success of SeattleTimes.com advertisers while also serving the dual role as Account Manager on assigned high-profile clients, providing pre-sales, on-boarding, and performance reporting support. Also support Branded Content / Native Advertising efforts associated with SeattleTimes.com client partnerships, including amplification through external sources such as Facebook, Nativo, Centro, and Taboola. Show less

Seattle, Wa

Responsible for optimization, post-sales execution, and client service for our Digital Advertising Managed Services (Programmatic RTB Display, Paid SEM and Organic SEO Search, Facebook, Native Content, E-mail Blasts, etc.). As the Account Manager, I serve as a project manager for on-boarding new clients, continuously evaluating performance, making strategic recommendations, and dictating associated changes to appropriate campaign specialists to ensure we are meeting client expectations and… Show more Responsible for optimization, post-sales execution, and client service for our Digital Advertising Managed Services (Programmatic RTB Display, Paid SEM and Organic SEO Search, Facebook, Native Content, E-mail Blasts, etc.). As the Account Manager, I serve as a project manager for on-boarding new clients, continuously evaluating performance, making strategic recommendations, and dictating associated changes to appropriate campaign specialists to ensure we are meeting client expectations and goals.I provide an essential role in the retention and growth of revenue in our managed service categories of business including Search, Social, Programmatic Advertising, Website services, Direct Mail, and other Seattle Times advertising services. It requires a meticulous, detailed nature, and ability to work diplomatically and effectively with a wide range of players including the client, Sales, Operations and more.Ensure client expectations are met and exceeded through meticulous and seamless client service, thoughtful reporting, and strategic optimizations and recommendations.Serve as a partner to and liaison between Sales & Operations teams, ensuring client needs are understood, communication is strong and frequent, and all campaign elements are deployed accurately, and performing to client expectations.Collaborate with Sales Managers to ensure Account Executives are suggesting appropriate strategies and setting realistic expectations with clients.Compile campaign analytics from Campaign Specialists and "tell a story" through metrics to explain value. Provide to AE or to client directly, attending reporting /retention sales calls by request.Have in-depth knowledge of technology that powers and supports advertising, including DFP, Lotame, various Demand Side Platforms, Facebook Ads Manager, Google Ad Words, Google Analytics, Tactician mapping software, and more. Show less

Seattle, Wa

Expert in the full suite of Seattle Times advertising solutions with a comprehensive understanding of all products sold directly in The Seattle Times newspaper and on SeattleTimes.com, as well as extended digital advertising services such as Programmatic Display, Native Branded Content, Search, Social, and E-Mail. Recent Certifications:* Google AdWords CertifiedEssential Duties and Responsibilities:* MEDIA PLANNING - Serve as an internal resource for Account Executives… Show more Expert in the full suite of Seattle Times advertising solutions with a comprehensive understanding of all products sold directly in The Seattle Times newspaper and on SeattleTimes.com, as well as extended digital advertising services such as Programmatic Display, Native Branded Content, Search, Social, and E-Mail. Recent Certifications:* Google AdWords CertifiedEssential Duties and Responsibilities:* MEDIA PLANNING - Serve as an internal resource for Account Executives in achieving revenue goals by drafting media plans and proposals that create success for clients. * MEDIA TOOLS EXPERT - In-depth knowledge of technology that powers and supports advertising, including Google DFP, Lotame, Facebook Ads Manager, Google Ad Words, Google Analytics, and more. Thorough understanding of targeting and optimization abilities, as well as key performance indicators and conversion measurements. * CAMPAIGN OPTIMIZATION - Analyze, interpret, and provide key insights to Account Executives and clients, providing suggestions for optimization or improvements in results. Work with internal Digital Optimization Team and vendors to understand and communicate achievable and realistic results by segment and advertising tactic.* TRAINING - Provide training and production of support materials for the sales team, with specialized focus on Digital Direct Banner, Programmatic Display Banner, and Native Branded Content advertising needs. Show less

Seattle, Wa

I thrive on developing and managing long-lasting relationships with my clients. My best days are those that involve high-pressure situations, finding solutions for both clients and internal partners, as well as providing assistance to my team with tools such as Salesforce so all of us can be a success. I have a proven track record of increasing revenue and an instinctive ability to build and maintain the strong long-term relationships that are needed for any company to be a success.*… Show more I thrive on developing and managing long-lasting relationships with my clients. My best days are those that involve high-pressure situations, finding solutions for both clients and internal partners, as well as providing assistance to my team with tools such as Salesforce so all of us can be a success. I have a proven track record of increasing revenue and an instinctive ability to build and maintain the strong long-term relationships that are needed for any company to be a success.* BUSINESS-TO-BUSINESS (B2B) SALES - Responsible for increasing revenue and building client relationships by developing digital advertising solutions to align the client's needs with matching audiences. Requests for Proposals (RFP's) are primarily presented in person, over the phone, and by e-mail. Work directly with clients, advertising agencies, and internal partners to develop digital campaigns with standard and high-impact banner advertising options directly on SeattleTimes.com. Additionally, provide extended reach opportunities through our vendor networks (Centro, Data Dynamix, AdTaxi, and Simpli.fi) in mobile, geo-targeting, category targeting, behavioral targeting, contextual/keyword search targeting, and e-mail blasts. Current focus: National and Major Accounts. * ACCOUNT MANAGEMENT - Provide ongoing maintenance and optimization of campaigns for several of The Seattle Times’ largest advertisers, including Hobby Lobby, Video Only, Delta Airlines, Comcast, and Volkswagen. Significant involvement in contract negotiations and RFP management.* ACTIVE ACCOUNT DEVELOPMENT - Increase revenue from active customers by creating customized long-term media plans, completing Requests For Proposals (RFP), and building formal presentations that match client’s critical needs with our extensive benefits.* NEW BUSINESS DEVELOPMENT / COLD CALLING – Utilize a variety of sales tools such as Salesforce to research and contact key Decision Makers at new and dormant companies. Show less

Seattle, Wa

* DEVELOPMENT LIAISON (ADVERTISING BUSINESS) – At the request of upper management, I was placed on a 2 year project that dealt with providing extensive input to the IT team from the business perspective (both management and sales staff) in the implementation of a new all-in-one software tool (Brainworks) to support the Advertising, Accounting, and Budget & Planning Departments. Daily activities included Test Planning & Execution, Documentation Support, and Database Management.

Seattle, Wa

* INSIDE SALES, ACCOUNT MANAGEMENT & DEVELOPMENT - Variety of positions that all focused on selling NEWSPAPER (and later ONLINE) advertising solutions to hundreds of local and national business-to-business clients, primarily Government, Schools, Law Firms, and Non-Profit Agencies and their Advertising Agencies. Ensure strong and loyal relationships with every customer on a one-on-one basis with regular personalized interaction that includes constant contact by E-mail, Phone, and US Mail.

Seattle, Wa

Coordinate the fundraising/development efforts for the United Way in conjunction with the employees of the Advertising Department (137 people) at The Seattle Times, raising an average of over $17,000 per year.

U.S. Army Reserves - June 1990 - September 1993Specialist (E4) – Administrative Specialist (71L10) - Fort Lawton, WA.Oregon National Guard - September 1987 - June 1990 PFC (E3) to Specialist (E4) - Mortars Squad Leader (11C) - Eugene, OR.

Sold ROP advertising to local merchants surrounding the University of Oregon in order to target the student demographic.