Edwin Garcia Email & Phone Number

Florida, United States

New York, NY

Direct brand communications and marketing operations for the Rise Up NYC concert series. Provide cultural insight and leverage my understanding of unique and diverse markets to curate programming and ensure strategic alignment with program communication objectives. Create engaging program presentations, sales packages, and co-marketing initiatives.

Bronx, NY

OSJ ℞ is a Tier II CRB Manufacturer and Supplier of Ancillary Medical Cannabis Devices and FDA Class 1 Medical Supplies. Introducing the innovative Metered Dose Inhaler-Pipette (MDI-P), a patented medical-grade device that enables standardized microdosing of prescribed cannabis in dried flower form. The MDI-P is made of medical-grade materials that meet.

Miami/Fort Lauderdale Area

Developed and planned multicultural event platforms and activations that delivered impactful brand experiences locally and in-culture. Led event sourcing, investment evaluation, sponsorship negotiation, experience design, staff training and execution management.

Miami/Fort Lauderdale Area

Led the planning and execution of multicultural event partnerships and activations for the Diageo portfolio in South Florida.

Managed South Florida market experiential marketing, non-traditional media, event marketing and sampling. Tracked quantitative results, analyzed performance and provided qualitative feedback to develop and implement strategies that maximized client investments. Recruited, trained and led promotional staff and event teams.

Miami/Fort Lauderdale Area

Provided analysis of business and brands, adapted global brand strategies for regional operations, managed the A&P budget and developed specific marketing initiatives to drive zone business plans for Latin America, the Caribbean and Canada.

Miami/Fort Lauderdale Area

Analyzed the Global Travel Retail business environment and developed specific Travel Retail initiatives in line with each brand’s global strategy across North and South America. Directed the planning process of regional marketing programs, sales strategies and administered the overall A&P budget to deliver volume and profit goals.

Greater New York City Area

Implemented the United States brand strategy to increase brand equity measures, maximize volume and drive profit. Directed agencies and cross-functional teams to develop and execute equity-driving communications plans, promotional platforms and POS merchandising in support of brand plan.

Greater New York City Area

Executive produced large scale, high profile Urban and Hispanic concerts. Developed and directed client event marketing, promotional and retail activation platforms, artist and vendor contracts, POS materials and budgets.

Greater New York City Area

Led marketing and promotion functions for a three-station cluster. Created integrated marketing solutions, leveraging on and off-air talent integrations, digital and social media platforms and event promotions to drive non-spot advertising sales.

White Plains, NY

Developed a business plan strategy that transformed national marketing platforms into executable sales programs for the business unit. Managed a team of four multicultural sales specialists across the region.

Developed and communicated marketing programs to ensure profitable growth within Northeast Region. Managed agency partners to ensure integration across all marketing functions. Managed placement of local media and value-added merchandising.

Developed Bi-cultural Latino production company to produce full stage Theatre. Produced 13 stage shows including comedies, dramas and musicals. Successfully managed P&L and leveraged advertising sales to generate profit.

Managed day to day communication with agency clients. Coordinated and analyzed quantitative and qualitative research and made recommendations for clients’ communication strategies and marketing plans. Coordinated with various departments to ensure completion of client deliverables.

Generated local television ad sales through programming, multi-platform, and event sponsorship packages. Managed account base and developed new business to consistently achieved monthly, quarterly and yearly budgets.

Executed direct response campaigns for agency clients. Developed direct marketing collateral materials. Created tracking and reporting systems to track and measure campaigns.

Visage, “In Your Eyes”, Onna Roll Records, 1991

Philosophy, Political Science

Activities and Societies: Puerto Rican Alliance, United Students League

High School, Computer Science

Activities and Societies: Aspira