Edwin Blom Email & Phone Number

Hilversum, North Holland, Netherlands

Provider of single serve wines, cocktails and spirits with production facilities in Hilversum, The Netherlands and Napa Valley, California, USA. - Designed strategy, organisational structure and capability plan to ensure growth path to €7,5mio. Growth via added value per segment, partnerships and costs control- Started commercial organisation and bottling facility in Napa Valley, USA to tap into the largest market in the world with local production and market approach.- Launched TUBES Gifts with industry specialists to grow via European distribution network and direct sales to key accounts with targeted assortment and pricing.- Developed & launched TUBES Revined, the hardware solution for small scale sampling to address the market under MOQ of 5000 units. Plan 2023-2027: €20mio- Focus to ensure flow, organisational capability to develop the top-line business with the customerswww.tubesgifts.com www.revined.com www.wineintubes.com

Hilversum, North Holland, Netherlands

Defined strategy, coached fodder & key team members and developed propositions to sell and focus on 5 sales channels: retail, travel, subscription, sampling & gifting. Resulting in solid base for future growth

Contributing and/or participating in high potential, emerging and fun ventures:Saru Soda- Partner / shareholder of top quality and honest Craft Soda: www.sarusoda.nlJopen Brewery Haarlem- Strategic advisor of the largest independent Craft Brewery of The Netherlands: www.jopenbier.nlBreugem Beer- Advisor and coach of this promising quality Craft Brewery: www.breugembier.nl

Utrecht, Netherlands

MiniBrew is a compact, fully automated all-in-one beer brewing machine and platform controlled by an App to brew the freshest beers to minimize the pains of homebrewing while maximizing the enjoyment- Engineered and launched high technology, user friendly machine and platform within 2,5 years- Shipped 3.400 devices to homes, offices, bars & restaurants- Shipped over 7,500 brew packs and stimulated usage of own ingredients and ingenuity- High user satisfaction: Trustpilot score: 4.3 (excellent); 7.2 Net Promoter Score

Amersfoort, The Netherlands

FrieslandCampina is the largest co-operative and one of the top 5 dairy companies in the world with annual revenue of 11.4 billion euro. Branded NL is the largest Opco within FrieslandCampina.- Responsible for the branded products in the Dutch market, leading a team of 100- Delivered significant capability increase across the business with focus on a high performance mindset, realised market share growth and healthy bottom line growth in very competitive market.

Enschede Area, Netherlands

SABMiller was the second largest global beverages organisation. Royal Grolsch was founded in 1615, and to my opinion the best brewery in the world with the most iconic bottle: De Beugel / Swingtop- Responsible for Sales and Shopper Marketing - leading a team of 80- Implemented a high engaged / high performance team, delivered significant capability increase followed by strong top line results and bottom line growth.- Winner Overall Industributie Trophy in 2014; Number 3 in 2015- Leading Profitable Revenue Growth Management (PRGM) workstream – SABMiller Europe

Enschede Area, Netherlands

Responsible for Grolsch / SABMiller NL and professionalized the organisation: - Responsible for Sales, Shopper Marketing and Revenue Management- leading a team of 35- Introduced Joint Business Planning via Customer Care Teams for top 6 key accounts, started Revenue Management and implemented Shopper Marketing strategy. - Reorganisation to secure future and alignment with multinational environment, new culture and strong cost reduction, incl. FTE reduction from 820 to 640- Restructured Field Sales Force: from Representatives to Regional AM’s & outsourced Merchandisers: 50% more impact: shelf share & 2nd locations - less costs & more flexibility.

Utrecht Area, Netherlands

PepsiCo has a strong purpose driven culture and winning mentality- Responsible for Quaker & Drinks Division - Integrated two separate commercial business units- Two years of 20%+ revenue growth of Quaker in 2006 and 2007 and 40% growth of Gatorade.

Utrecht Area, Netherlands

Market leader (60%+) in salty snacks in The Netherlands- Responsible for 65% of total NL – team of 5 account managers- Steered business during price war in Dutch food retail - implemented trade terms framework

Almere Stad Area, Netherlands

Marketing & Sales First 8 years of my professional career - growing with very talented and fun peers and managersSolid education in Marketing and Sales with NIVEA as the leading brandHighlights:- Launches: NIVEA for Men Face Care, Nivea HairCair Styling, Hansaplast subbrands - International Brand Teams: NIVEA HairCare, 8x4 Deodorant- Trade Terms Model development and implementation

Master'S Degree, Business Administration And Management - Bedrijfskundige Economie, Master Of Science

Activities and Societies: 1990 - 1994: Tjalkverhuur Pollux - commercial manager - Subjects: Marketing, Business Strategy, Organisation.

C1 & C2, Marketing

- Thesis: Strategic Marketing plan NIVEA 2002-2006; nominated for NIMA Thesis award. - The portfolio strategy of my thesis has been.