Edwin Botchway Email & Phone Number

Trenton, Nj, Us

Princeton, New Jersey, United States

Trenton, New Jersey, United States

Trenton, Nj, United States

Maximizing Online Presence: Crafting data-driven digital marketing strategies to boost brand visibility, engagement, and conversions across various online platforms. Developed Influencer strategy to maximize mutual benefit.Creative Content Creation: Developing captivating content strategies tailored to target audiences, including engaging social media posts, blog articles, and email newsletters.Targeted Advertising Campaigns: Designing and implementing targeted advertising campaigns on platforms such as Facebook, Instagram, Google Ads, and LinkedIn to reach the right audience at the right time.Analytics & Optimization: Analyzing campaign performance metrics and leveraging insights to optimize strategies for maximum ROI and continuous improvement.Social Media Management: Managing and growing social media channels by curating content, engaging with followers, and fostering community relationships to enhance brand presence.Email Marketing Automation: Creating personalized email marketing campaigns, setting up automated workflows, and nurturing leads to drive conversions and customer retention.Website Optimization: Conducting website audits, optimizing user experience, and implementing SEO strategies to improve search engine rankings and drive organic traffic.Client Collaboration: Building strong client relationships through clear communication, regular reporting, and collaborative strategy sessions to align marketing efforts with business goals.

Princeton, New Jersey, United States

Strategically positioned NetElixir's value proposition to drive revenue growth through a high-impact partnership with UPS, solidifying our brand as a key player in e-commerce solutions. Cultivated and deepened partnerships with UPS and Ware-2Go, focusing on strategic geographical zones to enhance partner engagement and market reach.Achieved a record-breaking billable month in August 2023 by steering SaaS sales initiatives and executing targeted sales leadership. Secured a steady flow of high-quality e-commerce leads by forging strong relationships with partner account managers, enabling optimized cross-functional collaborations.Crafted and executed a comprehensive sales strategy that strategically positioned SaaS offerings across paid media, SEO, and marketplace services for Amazon, eBay, Walmart, and Wayfair. Utilized Salesforce insights to expertly manage a pipeline of C-Level engagements, track key performance indicators, and identify data-driven metrics for informed decision-making, resulting in consistently surpassing sales targets by 120%.

Piscataway, New Jersey

Led comprehensive development and management of all internal and external marketing and communications strategies, ensuring alignment with corporate goals and enhancing brand visibility.Recruitment & Talent Acquisition: Spearheaded end-to-end recruitment efforts, from strategic ad placements to final hiring decisions, while managing HR and administrative functions to support organizational growth.Client Engagement & Relationship Management: Worked directly with clients to foster long-term partnerships, ensuring service excellence and client satisfaction.Sales Strategy & Leadership: Conducted daily sales and opportunity meetings, driving team alignment on key revenue targets and growth initiatives.Team Development & High-Performance Culture: Built and led high-performance teams, focusing on coaching, mentorship, and performance optimization to exceed business objectives.Sales Oversight: Directed the activities of regional and local sales managers and their teams, overseeing the execution of strategies to achieve ambitious sales targets.Workforce Planning & Performance Management: Strategically planned and directed staffing, training, and comprehensive performance evaluations to develop robust sales and service programs, ensuring a competitive market presence.Leadership in Marketing & Sales: Directed hiring, training, and performance evaluations for marketing and sales staff, ensuring daily activities aligned with business objectives and high standards of service delivery.Achievements: Three-time recipient of the President's Club Award, consistently recognized for exceptional performance and contributions to the organization’s success.

Bachelor Of Arts (B.A.), Business Administration And Management

Activities and Societies: Alpha Phi Alpha Fraternity Inc.Business Management, Economics, Advertising

Mobile And Desktop Web Developer / Responsive Web Design