Edwin Kinoti Email & Phone Number

I provide marketing, content creation, editorial, social media management and community management services for Web3 and blockchain-based projects. I help projects design, coordinate and execute robust marketing strategies, content calendars, SM and community campaigns among other marketing activities.

Germany

I engaged with clients to develop tailored marketing campaigns, set deliverables and performance metrics based on their needs, objectives and budget. I designed and coordinated the execution of marketing, PR, and growth strategies for the assigned clients, Regularly/periodically evaluated and adjusted marketing strategies in response to internal and external changes.

Germany

As the Content Lead, I was responsible for engaging clients to understand their campaign needs then design and map it all out in a robust content calendar inclusive of all content types like blog posts, youtube scripts, social media and community posts, to guide the marketing approach. e.g. Near Protocol, Algorand, Celo, Lithium, BreederDAO I crafted key narratives and talking points for various content types and assigned these copywriting tasks to writers. I edited copy to meet both inhouse editorial standards and external websites journalistic requirements.

Germany

As the lead copywriter at Hype Partners, I drafted whitepapers, articles, social media content, PR copies and organic articles for various clients based on content briefs and key narratives. I created content to raise awareness, build communities, attract investors and drive engagement towards multiple projects e.g. Ledger, LOCGame, Shyft Network, Exceedme

Researching and writing on various aspects of blockchain technology.

Nairobi, Kenya

I regularly write articles on www.coinweez.com, a website I helped co-found, with the aim of creating awareness about blockchain technology and fintech solutions in Africa. Coinweez is an authoritative publication in Africa providing blockchain knowledge freely to the general public through rich and engaging content. I am a contributing writer providing highly informative content in the form of analysis, review, and opinion articles. My articles on coinweez have been reader over 1 million times.

Nairobi, Kenya

I provide consultancy services to blockchain and fintech projects on a contractual basis. Actively involved in product and market research, feasibility studies, and industry analysis. I help clients carve out USP, market differentiation, and target audience-centric marketing strategies. I also help to create compelling content for marketing and fundraising initiatives. I have participated in over a dozen crowdfunding projects (ICOs/IEOs/STOs) that have raised over $100M.

Remote

I provide copywriting, ghostwriting, and technical writing services on a freelance basis. I write attention grabbing, informative, entertaining, and educational content in a wide range formats like article, press releases, white papers, newsletters, websites, and social media. I also create ebooks, handbooks, training modules, manuals, newsletters, and direct mail marketing content. I am currently a contributing writer at Cryptounit, Coinweez, BeyondHype and The Capital publications.

Nairobi, Kenya

I served in the management board of Ubunifu Sacco in a volunteer capacity since its inception in May 2015. We founded the savings and credit association with the aim of transforming the financial status of freelance workers in Kenya. I was actively involved in the conceptualization, development and formation of the Sacco to help informally employed youth to achieve their economic goals so as to raise their social wellbeing. I helped develop the strategic plan for Ubunifu Sacco and was actively engaged in its implementation during my tenure I spearheaded the research, development, implementation and monitoring of the savings and credit policies for the Sacco I constantly engaged with Sacco members, educating them on loan policies, saving culture and avenues for pursuing financial freedom as youth I oversaw the processes of reviewing, appraising and issuing credit facilities to members of Ubunifu Sacco

Nairobi, Kenya

I was involved in developing quantitative and qualitative research studies to provide insights and strategic recommendations for multiple business clients. I was in charge of developing surveys, preparing reports, and making improvement recommendations based on research findings. I facilitated client business growth by routinely developing proposals including data on industry performance, products/services, key success factors, and competitive landscape. Performed management analysis and provided clients with business consulting services.

Master Of Business Administration - Mba, Strategic Management

Bachelor Of Science (B.Sc. Agricultural Economics And Resources Management), Agricultural Economics, Second Class Honours Upper Division

Cpa (K), Accounting And Finance