Responsible for the B2C digital strategy to increase and position purchases with American Express credit and service cards through channels such as email marketing, social media, display (Google GDN), search (Google), TikTok, Pinterest, YouTube, Amazon, Amex App, American Express Promotions Site, and proprietary platforms. Understanding key consumer behaviors and market trends for effective communication strategies, including major campaigns like Hot Sale and Buen Fin.Executed digital campaigns and in-store activations with major retailers like El Palacio de Hierro, Liverpool, Walmart, and Aeroméxico to promote card usage and exclusive cashback offers. Successfully negotiated Liverpool’s first-ever cashback investment with American Express.Owner of the American Express Promotions Site, optimizing user experience and implementing SEO and SEM strategies, achieving a 282% traffic increase compared to the previous year. Part of a specialized team enhancing the growth and leadership of marketing teams across Mexico, Argentina, and Canada through the ‘Colleague Engagement’ program.

In charge of the B2C and B2B marketing plan to position American Express, increase card usage, and improve coverage perception in Puerto Rico and the Caribbean (Jamaica, Aruba, Barbados, Bahamas, Cayman, Antigua and Barbuda, Bermuda, Turks and Caicos, Dominica, Anguilla, St. Lucia, St. Kitts and Nevis, St. Maarten, U.S. Virgin Islands, British Virgin Islands, Grenada, Trinidad and Tobago, Bolivia, St. Vincent and the Grenadines, and Curacao) through digital communication and communication in cruise ships, ports, and airports.Responsible for the implementation and localization of Shop Small in Puerto Rico and the Caribbean, based on the success of the implementation in Mexico, with B2C and B2B digital communication. In charge of coordinating a team of 46 people distributed across Puerto Rico and the Caribbean to execute the program of visits and calls to newly affiliated or inactive businesses, to reinforce the value proposition of accepting American Express, place or send POP materials for the business entrance, verify terminal issues, check data, and confirm the business address.

Part of the team that brought and localized ‘Shop Small’ in Mexico, supporting local businesses through digital communication, influencer partnerships, cashbacks, coupons, and activations in key areas. Responsible for B2C marketing plans to improve card coverage perception in Mexico, increasing spending in newly affiliated brands like Toks, CFE, Mercado Roma, Autozone, Farmacias San Pablo, G500, and BP Gas Stations.

Managed the dishwashing product category to position ‘Salvo’ in the market, responsible for sales forecasts and creating planograms for different store formats and shelves in the Bajio region of Mexico.

Digital Marketing. -Cuidado de Marca. - Publicidad. -Relaciones Universitarias. -Experiencia del Consumidor. -Brand Exposure. -Investigación de Mercado. -Product Packaging De AIESEC en Estado de México (ITESM CEM y CCM, EBC Tlalnepantla). A cargo de 13 personas (3 coordinadores y 10 miembros).