Edwin Torres Email & Phone Number

New Jersey, United States

Bronx, New York, United States

• Collaborated with stakeholders to develop a social media strategy designed to promote the organization’s programs and services highlighting student’s success stories.
• Categorized, and scheduled content for major social media networks and managed daily communications.
• Facebook following grew 80.6% (3,100 to 5,600) in six years, Twitter following grew 137.5 % (800 to 1,900) in 5 years, Instagram following grew 56.2% (1,600 to2,500) in 2 years.
• Designed digital media guides and graphics to promote athletics programs and events (summer camps, championship games, VIP visits, etc.).
• Designed, developed, and implemented various marketing programs (campaign logos, infographics, pamphlets, banners, etc.), intended to promote admissions and fundraising campaigns
• School liaison with adidas in ‘Hayesman Shoppe’ and ‘Grassroots’ programs. Responsible for $100,000 budget for athletics and apparel purchases.

Bronx

• Implemented brand merchandising and E-Commerce strategies to rebrand the school’s giftshop.
• Designed and developed e-commerce’s website to establish a digital presence and increase customer reach.
• Responsible for the design and production of apparel and uniforms sold at the ‘Hayesman Shoppe’ until 01/2021
• The rebranding yielded sales of $40,000 with a 17% margin the first year. The following years sales reached $49,000 at 21% and $61,000 at 25% respectively.
• Redesigned athletic uniforms and gear using the organization’s visual identity guide to improve brand awareness.

Queens, N.Y

• Acted as a communication channel between clients and the owner; informed owner of new business opportunities, translated conversations, set up work schedules in private residences.
• Helped create estimates based on research of competitors’ average prices that resulted in a higher numbers of contracts.
• Hired a web-designer to improve the company’s website which created an average of 4 additional monthly business opportunities for the owner.
• Maintained supplies inventory by checking stock to determine inventory level; anticipated needed supplies, placed and expedited orders for supplies.

Greater New York City Area

• Increased net profit by exceeding daily sales goals on subscriptions, product reservations, and pre-owned merchandise
• Interviewed, hired and trained new quality customer service representatives.
• Responsible for several administrative functions of the store; sales reports, shipping & receiving logs, inventory control, payroll records, etc.
• Efficiently Organized team members’ daily tasks which resulted in improvements on the store’s operational efficiency.

Bachelor Of Business Administration (Bba), International Marketing

High School Diploma, General Studies