Edwin Reyes Email & Phone Number

Los Angeles Metropolitan Area

• Created 5 campaign Wrap Up decks every week on Powerpoint inclusive of data, recommendations, and KPI takeaways elaborating on how IGN supported the strategy related to marketing goals against customers for our Entertainment partners • Worked daily with the Ad Operations team and CRM team to test, launch, and optimize digital media performance across our O&O site, social platforms, and email channels for 10 campaigns yielding to $700K-$1M dollars in value• Leveraged data insights from Excel and Google Ad Manager to launch tests video media to influence user retention behaviors driving VCR performances through the campaign stages lifecycles • Collaborated with the Social Media team and Ad Operations team every week to identify trends through data that can help inform our Entertainment partners of successful marketing strategies and initiatives that resonated well with our audiences behavior• Learned new ad product offerings and implemented them throughout a campaigns lifecycle for our key partners

Los Angeles, California, United States

• Administered NBC's promotion tracker every 2 weeks, adding and labeling marketing tactics for show assets in a Google sheet• Tracked internal and external app ratings on Microsoft Excel to help ASO Business Manager increase NBC's entertainment chart rating on iOS from 60 to 23 in one month• Provided weekly administrative support by booking conference rooms, scheduling meetings on Microsoft Teams, managed a vendor contact sheet on Excel, and organized team status reports for the Sr Marketing Director• Built 30 slides in a PowerPoint presentation to highlight partnership opportunities by device, drafted mock partnership examples, edited 5 pictures on Adobe Photoshop, collaborated with Business Ops Manager to improve presentation format• Engaged in a experiential partner marketing event meeting, communicated ideas in front of 14 executives- senior managers, directors, and VP's to drive a social and digital reach for San Diego Comic Con• Took part in a 4 person legal meeting to adhere to FTC rules for brand, consumer products, and promotions• Researched industry trends daily and used Microsoft word to present what partners and competitors are doing to enhance distribution/partnership strategies

Los Angeles, California, United States

• Produced 3 basketball and motivational videos with over 10,000 views and 1,000 engagement in owned media• Generated more then 10 basketball and motivational social videos with over 1,000 views• Maintained 2 ten second videos weekly in Instagram's content drafts and planned on release date/time• Analyzed week-to-week analytics and changed content from 30 seconds to 10 seconds or less• Interacted weekly with 94ftapp, beyourowngoat, and Lakers Assistant Coach, Phil Handy to be featured on Instagram stories to increase brand awareness• Researched daily for motivational trends including viral audios, videos, and professional sporting events to increase viewership and following by 25%• Reached a goal of doubling follower count from 220 to 570 in one year by rebranding Instagram page into "thebasketballronin" and ensuring story, caption, video, bio, profile picture, and audio all work together

18111 Nordhoff St, Northridge, Ca 91330

• Developed one organizational tracking system through Microsoft excel to manage class enrollment• Designed weekly department flyers using Canva to inform students of events• Spoke with students and faculty daily over the phone or in person about questions regarding the Management and Marketing department as well as concerns about degree completion• Organized given tasks four times a week on a physical paper to ensure deadlines are met in a timely manner• Tracked twenty to forty student demands on closed business classes to present at department meetings• Engaged in a five group daily morning department meeting by taking notes of department changes during meetings to stay informed• Analyzed 5 to 10 student records a day to provide it for department coordinators in an excel sheet or Microsoft outlook email

18111 Nordhoff St, Northridge, Ca 91330

•Discussed brand awareness, brand interest, and purchasing action weekly with a Marketing team consisting of three people to help a start up clothing business earn more online traffic•Researched extensively seven times a week on fashion trends, fashion industry, and social media platforms to support and coordinate company's marketing communications plan.•Created two excel bar graph charts to highlight how the company's Instagram can improve it's communication plan to drive awareness and website traffic•Provided teammates with research data and brand marketing opportunities three times a week to generate ideas for the company's communications plan.

Minor, Finance, General

Bachelor Of Science - Bs, Marketing