Co-Founder / Product Manager
Current❖ Spearheaded product launches, marketing campaigns, client onboardings, and process improvement initiatives to bolster Escalera’s competitive edge in affordable social media management, generating $160k in ARR within 5 quarters of launch.❖ Defined and deployed Pinnacle, an internal, AI-based marketing automation product, cutting content creation costs and enabling Escalera to expand market access for underserved sectors by pricing its core product 75% lower than the industry average.❖ Crafted targeted customer personas for independent restaurant owners, repositioning Escalera strategically in the marketplace, leading to a 63% boost in cold-call response rates and a 34% reduction in CPC for digital campaigns.❖ Led a cross-functional team spanning product, sales, and marketing to define Escalera’s GTM strategy, prioritizing community engagement and free trials, successfully onboarding 52 clients in 5 quarters.
