Edwin Figueroa Email & Phone Number

Roseland, New Jersey, Us

Roseland, New Jersey, Us

Platform Product Manager for Data Insights and Analytics.Championing and enabling a data-driven product culture.

Alphen Aan Den Rijn, Nl

• Launched ADF Membership 2.0. Increased App Store rating from a 1.7 to 4.7 stars with over 2k reviews• Lead Product Manager for Audio Digest. An app used by medical professionals for accredited CME Credits• Supported the move of major systems architecture to AWS (Amazon Cloud)• Developed and launched the new eCommerce site with full support for marketing automation• Responsible for technical solutions based on business requirements. Deliverables include Product Requirement Documents, User Stories, Functional Specifications, and starter wireframes/ideation • Moved the development team from ad-hoc tasks to Jira and Confluence

Atlanta, Ga, Us

Ad Platform Team (Back-End Systems)• Create technical product requirements based on business requirements• Responsible for software product development and user stories based on the Agile methodology• Develop, launch and support back-end systems used for the delivery of digital ad products such as Websites, Banner Ads, Search Engine Marketing and Direct Mail• Review third-party API documentation for integration with proprietary systems• Create product roadmaps, backlog features, and create development tickets using Jira• Collaborate with other product managers for integration across platformsSystems & Experience Team• Expert on the full enterprise system stack—Salesforce, YP proprietary systems, and vendor systems• Core member of project teams for new product launches• Collaborated on technical solutions with the engineering teams• Worked with UX team on wireframes, prototypes, user flows, and documented solutions• Configured Salesforce and YP proprietary systems workflows• QA, UAT, as well as general sanity testing during release cycles• Point of escalation for system support

Atlanta, Ga, Us

ypDirect (YP's direct marketing product for SMB)• Worked alongside Product Owners, Business Analysts and Engineering teams on solutions for fulfillment automation, controls, SLAs, and reporting • Subject matter expert for YP’s Direct Marketing product family (postcards, email campaigns, etc.)• Process definition and overseeing process implementation• Proactively drove organizational, procedural, and technological change• Liaison between Ops team, product managers and developers• Responsible for Operations Fulfillment team user-acceptance testingAd Operations • Created, managed, and handed-off the team responsible for IMB (Intelligent Mail Barcode) tracking systems, vendor data, and inventory management • Created all related processes and managed technical implementation• Created dashboards for production, queues, and reporting• Designed presentations and dashboards for senior management, product management and vendor management

• Startup-within-the-corporation: One of the core individuals on the team responsible for building, launching and operationalizing a Groupon-competitor product (Deal of the Day)• Developed instance of Salesforce from the ground up• Salesforce Developer: coded Apex triggers, deployed apps, created complex formulas • Salesforce Administrator: security, user support• Managed YP’s Deal of the Day advertising calendar based on trending and analytics• Worked with Operations team developing and implementing systems and processes• Reporting and analyzing, weekly and ad-hoc reports (cycle time, volume, trending)• Designed and coded VBA macros to enable other teams to automate otherwise complex operations

Los Angeles, Us

Operations & Finance, Manager / Data Analyst (April 2009 – July 2011)• Responsible for the metadata and delivery of content to digital retailers (iTunes, Spotify, YouTube, etc.)• Managed hopelessrecords.com eCommerce through OpenCart software, moved to Big Cartel, and then migrated to a distributor• Supported move of website to a WordPress-based solution• Supported move of email server from self-hosted to Google's Enterprise solution• Point of contact between CD/vinyl manufacturers, designers, legal and finance• Upgraded/modernized office and network infrastructure, server maintenance and data backup• Analyzed physical/digital distributor data. Audit missing/incorrectly reported revenues. • Processed artist royalty statementsSales Operations / Sales Analyst (July 2006 – April 2009)• Forecast sales and recommend marketing budgets• Liaison between distributors, sales representatives, and international label representatives • Lead non-music merchandise and licensing. Attended conferences, participated in presentations• Tracked retail sales and marketing co-op expenses• Set up world-wide artist record store signings and performances, planning and logistics• Implemented a shared campaign planning systems to streamline operations workflow• Managed digital assets on DownloadPunk.com• Created product presentations for sales and distribution partners

Richfield, Minnesota, Us

- Test Store #125: Key member of the "Personal Shopping Assistant" Pilot program. Received intensive training in all technology areas to serve as the single point of contact for the target persona.- Award-winning Computer Sales and "Geek Squad" representative.

• Designed, built, and maintained the website for a 501c3 non-profit organization• Implemented Microsoft Access and FileMaker databases• Creator and curator of excelfriends.com—a source for Excel tips, tutorials, and hired help• Excel data analysis for various work-for-hire jobs• VBA for the automation of labor-intensive report-building

Bachelor Of Arts (B.A.), Music

Full Stack Web Development Certification, Computer Software Engineering