Edwin Mendoza Email & Phone Number

Largo, Florida

Create, Develop, Execute and oversee all Marketing/Education activities for Life of Riley Salon Supply.

Largo, Florida

Director of Marketing/Education 10/2013 TO PRESENTResponsible for the entire operation of the company’s marketing and education department.• Traditional and Social media campaigns.• Promotional planning and execution.• Copy writing and copy editing of company marketing materials.• Management of a Sales Team of 7 Salon Consultants.• Management of the company’s HR department.• Manage all company Trade agreements with regard to Marketing, Sales and Education• Margin analysis• Establish and maintain vendor and customer relations.

Largo, Florida

Largo, Florida

SALONCENTRIC – Largo, FLDistribution for L’Oreal ProfessionelMARKETING OPERATIONS MANAGER, 1/2013 TO PRESENTThe position is responsible for margin control by developing and implementing a new national Trade Event Agreement and reverse PO system utilizing SAP and Analyzer.Prior:Promotional Planning and Sales Support Manager, 5/2004 to 1/2013Manage SalonCentric Southeast Promotional Planning and Sales Support which includes a Product Sales Administration team of 5. Develop promotional opportunities including local mid-month sales drivers and help focus the Salesforce in PPD as well as Partner Brand promotions by providing report updates, sell thru collateral and communication. Run and provide sales reports on a schedule and as needed basis. Prior Marketing Manager with Beauty AllianceSpecific Duties: Establish and implement a Customer Relationship Management program (with Beauty Alliance) Prioritize promotional and product opportunities to maximize sales and profits Analytics on programs and expenditures regarding marketing and sales  Work hand in hand with buyers to make plans to move inventory  Establish and maintain vendor and customer relations  Provide sales and marketing reports as they relate to promotional activity Provide marketing and merchandising assistance and/or recommendation as needed to salons Consult with sales to make enhancements or changes in the sales environment of the company Help direct strategic planning activities and act as a resource in the sales process as needed.  Research and analyze marketplace opportunities in order to develop local promotional drop in sales drivers. Participate in formulating marketing and sales goals Establish and manage budget, revenue and expense for the department

Responsibilities included managing media planning and strategy development, budgeting and coordination for advertising and marketing campaigns (which included CRM programs as needed), as well as, servicing main accounts on a daily basis. Additional duties included translations and proofing of client promotional and business materials. Business development was mainly through RFP’s, prospecting and sales presentations with influential leaders of potential client companies. Selected Accomplishments: Responsible for adding new accounts to the company thereby netting additional revenue to the bottom line plus a lucrative media contract.  Influential in developing the company’s first employee manual and benefit package.  Streamlined operating costs to increase profit margin.