Edwin So

Edwin So Email and Phone Number

Automotive Catalog and Content Manager @ Dynamic Friction Company
Hacienda Heights, CA, US
Edwin So's Location
Hacienda Heights, California, United States, United States
Edwin So's Contact Details

Edwin So personal email

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About Edwin So

Over 15 years of experience in automotive data content management in both the retail and manufacturer's side of the industry. Core competencies:- All aspects of automotive catalog content creation and management. This includes OE research, managing application holes and coverage, updating multiple attribute tables, and building a master OE and competitor interchange table. - Manage cataloging assets, including setting up and managing a product image management system and sending scheduled and on-demand updates to customers and data management warehouse companies.- Creating and communicating catalog content in ACES and PIES industry standard format and sending updates on a regular basis to customers. Past and current client list: Epicor, WHI, Opticat, Autozone, Oreilly's, US Auto Parts and Advance Auto Parts. - Managing an online catalog portal for internal and external users to provide catalog visibility. Hands-on involvement in portal design creation and management.- Very experienced in large data import and export, manipulation and report generating. Very comfortable and experienced in using MS Excel and can create reports, pivot tables, simple macros. I also have professional training and worked around systems using MYSQL and PHP environment. I can interact with databases by writing queries in SQL to extract information and update it back into the system.- Trained and managed a category team handling online content creation, pricing and application management with specific P&L goals.- Recognized for ability to merge customer expectations and strategic and operational business needs with information technologies and having a keen eye for identifying business opportunities and boosting efficiency through technology.Specialties: Automotive Catalog ManagementProduct ManagementWeb Content and SEO.

Edwin So's Current Company Details
Dynamic Friction Company

Dynamic Friction Company

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Automotive Catalog and Content Manager
Hacienda Heights, CA, US
Employees:
16
Edwin So Work Experience Details
  • Dynamic Friction Company
    Automotive Catalog And Content Manager
    Dynamic Friction Company
    Hacienda Heights, Ca, Us
  • Dynamic Friction
    Senior Catalog Manager
    Dynamic Friction May 2018 - Present
    Orange County, California Area
    Catalog Data and Content management including:- Research, gather, map, compile and deliver catalog data content to customers and data providers in industry standard formats ( ACES and PIES)- Monitor, identify, and troubleshoot catalog content inconsistencies on a daily basis- Update catalog content with data warehouses like Epicor and WHI and e-retailers like Walmart and Amazon. Respond to delivery report issues,- Collaborate with various departments to assist and provide… Show more Catalog Data and Content management including:- Research, gather, map, compile and deliver catalog data content to customers and data providers in industry standard formats ( ACES and PIES)- Monitor, identify, and troubleshoot catalog content inconsistencies on a daily basis- Update catalog content with data warehouses like Epicor and WHI and e-retailers like Walmart and Amazon. Respond to delivery report issues,- Collaborate with various departments to assist and provide catalog data support to our customers.- Point of contact for customers for any data related issues. Show less
  • Edwin So Photography
    Owner
    Edwin So Photography Jun 2006 - Present
    Greater Los Angeles Area
    Professional photographer and cinematographer with over 10 years of experience shooting weddings and events. Available for freelance and project work. Website www.sophotography.net
  • Centric Parts - Brake Components
    Senior Catalog Specialist
    Centric Parts - Brake Components Mar 2011 - May 2018
    Carson, Ca
    - Large data management specialist in charge of maintaining company catalog data integrity, distribution and user support. - Played a senior role in the set up and management of the company's digital assets management system and assured delivery to customers and users on a consistent basis. - Worked closely with company IT and external IT service providers to communicate user needs and managed projects from inception to completion. * Lead project manager in the company's… Show more - Large data management specialist in charge of maintaining company catalog data integrity, distribution and user support. - Played a senior role in the set up and management of the company's digital assets management system and assured delivery to customers and users on a consistent basis. - Worked closely with company IT and external IT service providers to communicate user needs and managed projects from inception to completion. * Lead project manager in the company's PIES (Product Information Exchange Standard) compliance project. Show less
  • Motorcar Parts Of America
    Catalog Manager
    Motorcar Parts Of America Sep 2008 - Dec 2010
    Manage and update the company's Automotive Light and Heavy Duty catalog which includeAssigning new part numbersMap new applications in both ACES and AAIA Legacy formats to existing and new part numbersManage the parts image databaseManaging the company's online catalog portalServed as a direct contact between MPA and the company's customers (Including GM, Autozone, O'Reilly/CSK, Activant and WHI Wrenchead) for catalog updates, error corrections and answer to customer… Show more Manage and update the company's Automotive Light and Heavy Duty catalog which includeAssigning new part numbersMap new applications in both ACES and AAIA Legacy formats to existing and new part numbersManage the parts image databaseManaging the company's online catalog portalServed as a direct contact between MPA and the company's customers (Including GM, Autozone, O'Reilly/CSK, Activant and WHI Wrenchead) for catalog updates, error corrections and answer to customer inquiries or complainsCreated the company's Heavy Duty catalog and e-catalog systemInitiated and headed the project to convert the company's existing catalog from AAIA Legacy standard into the new AAIA ACES standardProduced paper catalogs for internal and customer named brands Show less
  • Us Auto Parts Network, Inc
    Category Manager
    Us Auto Parts Network, Inc Apr 2008 - Sep 2008
    Carson, Ca
    - Report directly to the VP of Information and in charge of operating the Steering Suspension and Wheels Category as a line of business with distinct P&L's and KPI's- In charge of providing management with visibility on demand and profitability with daily flash reports and weekly and monthly scorecards.- In charge of managing category level product database and images, monitoring no-fills and returns and answering customer service tickets. -… Show more - Report directly to the VP of Information and in charge of operating the Steering Suspension and Wheels Category as a line of business with distinct P&L's and KPI's- In charge of providing management with visibility on demand and profitability with daily flash reports and weekly and monthly scorecards.- In charge of managing category level product database and images, monitoring no-fills and returns and answering customer service tickets. - In charge of growing researching and adding new brands and SKUs to the SSAW category.- In charge of creating training materials and conducting training sessions to front line staff to help them gain category expertise and perform their functions at a higher level.- Work closely with the purchasing and product management group to align goals and objectives, find solutions to brand specific issues and expand existing product line. Show less
  • Us Auto Parts Network
    Cataloging Manager, Data And Cataloging Department
    Us Auto Parts Network Nov 2003 - Mar 2008
    Carson, Ca
    - Manage the catalog production cycle from creation to finish which includes: a. Assigning Category / Subcategory b. Application research and mapping. c. Image / Diagram creation/editing and management. d. Notes / Attributes writing. e. Coordination with IT to launch on company websites. f. Maintain and update catalog on a regular basis. g. Updating and printing of paper catalog.- Keep close relations with vendors and the product… Show more - Manage the catalog production cycle from creation to finish which includes: a. Assigning Category / Subcategory b. Application research and mapping. c. Image / Diagram creation/editing and management. d. Notes / Attributes writing. e. Coordination with IT to launch on company websites. f. Maintain and update catalog on a regular basis. g. Updating and printing of paper catalog.- Keep close relations with vendors and the product management team to implement updates, improve presence on the web and resolve data issues;- Provide monthly product updates to third party estimating solutions (Mitchell, ADP, and CCC);- Manage an offshore team of data encoders which involve assigning, monitoring and troubleshooting projects. Show less
  • Us Auto Parts
    Customer Service Manager
    Us Auto Parts May 2002 - Sep 2004
    Managed a staff of 10 customer service agents who handle phone and email customer related issues. Created guidelines and procedures for handling calls. Conceptualized and implemented an online customer service portal on the company website. Managed an offshore team to run cataloging projects.

Edwin So Skills

Automotive Aftermarket Automotive Product Management Parts Product Development Vehicles Purchasing Catalogs Seo Pricing Management Customer Satisfaction Continuous Improvement Digital Photography Photography Automobile Microsoft Excel Portrait Photography Commercial Photography Event Photography Wedding Photography Fine Art Photography Event Videography Wordpress Databases Warranty Motorsports Account Management Oem Pies Standard Aces Standard

Edwin So Education Details

Frequently Asked Questions about Edwin So

What company does Edwin So work for?

Edwin So works for Dynamic Friction Company

What is Edwin So's role at the current company?

Edwin So's current role is Automotive Catalog and Content Manager.

What is Edwin So's email address?

Edwin So's email address is ec****@****ail.com

What is Edwin So's direct phone number?

Edwin So's direct phone number is +162653*****

What schools did Edwin So attend?

Edwin So attended De La Salle University, De La Salle University, Xavier School, New York Institute Of Photography.

What are some of Edwin So's interests?

Edwin So has interest in Photography, Videography.

What skills is Edwin So known for?

Edwin So has skills like Automotive Aftermarket, Automotive, Product Management, Parts, Product Development, Vehicles, Purchasing, Catalogs, Seo, Pricing, Management, Customer Satisfaction.

Who are Edwin So's colleagues?

Edwin So's colleagues are Elsa Chen, Steven Bui, Enzo Evans, Venivv Venivv, Gagagndeep Singh, Linda Johnson.

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