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Edwin So Email & Phone Number
Automotive Catalog and Content Manager
at
Dynamic Friction Company
1 work email found
@dynamicfriction.com
1 phone found area 626
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Automotive Catalog and Content Manager
Location
Hacienda Heights, California, United States
Company size
Who is Edwin So? Overview
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Quick answer
Edwin So is listed as Automotive Catalog and Content Manager at Dynamic Friction Company, a company with 16 employees, based in Hacienda Heights, California, United States. AeroLeads shows a work email signal at dynamicfriction.com, phone signal with area code 626, and a matched LinkedIn profile for Edwin So.
Edwin So previously worked as Senior Catalog Manager at Dynamic Friction and Owner at Edwin So Photography. Edwin So holds Master Of Science, Information Technology from De La Salle University.
Company email context
Email format at Dynamic Friction Company
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*@dynamicfriction.com
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Profile bio
About Edwin So
Over 15 years of experience in automotive data content management in both the retail and manufacturer's side of the industry. Core competencies:- All aspects of automotive catalog content creation and management. This includes OE research, managing application holes and coverage, updating multiple attribute tables, and building a master OE and competitor interchange table. - Manage cataloging assets, including setting up and managing a product image management system and sending scheduled and on-demand updates to customers and data management warehouse companies.- Creating and communicating catalog content in ACES and PIES industry standard format and sending updates on a regular basis to customers. Past and current client list: Epicor, WHI, Opticat, Autozone, Oreilly's, US Auto Parts and Advance Auto Parts. - Managing an online catalog portal for internal and external users to provide catalog visibility. Hands-on involvement in portal design creation and management.- Very experienced in large data import and export, manipulation and report generating. Very comfortable and experienced in using MS Excel and can create reports, pivot tables, simple macros. I also have professional training and worked around systems using MYSQL and PHP environment. I can interact with databases by writing queries in SQL to extract information and update it back into the system.- Trained and managed a category team handling online content creation, pricing and application management with specific P&L goals.- Recognized for ability to merge customer expectations and strategic and operational business needs with information technologies and having a keen eye for identifying business opportunities and boosting efficiency through technology.Specialties: Automotive Catalog ManagementProduct ManagementWeb Content and SEO.
Listed skills include Automotive Aftermarket, Automotive, Product Management, Parts, and 27 others.
Current workplace
Edwin So's current company
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Dynamic Friction Company
8 roles
Edwin So work experience
A career timeline built from the work history available for this profile.
Senior Catalog Manager
CurrentCatalog Data and Content management including:- Research, gather, map, compile and deliver catalog data content to customers and data providers in industry standard formats ( ACES and PIES)- Monitor, identify, and troubleshoot catalog content inconsistencies on a daily basis- Update catalog content with data warehouses like Epicor and WHI and e-retailers.
May 2018 - Present
Owner
Current
Edwin So Photography
Professional photographer and cinematographer with over 10 years of experience shooting weddings and events. Available for freelance and project work. Website www.sophotography.net
Jun 2006 - Present
Senior Catalog Specialist
- Large data management specialist in charge of maintaining company catalog data integrity, distribution and user support. - Played a senior role in the set up and management of the company's digital assets management system and assured delivery to customers and users on a consistent basis. - Worked closely with company IT and external IT service providers.
Mar 2011 - May 2018
Catalog Manager
Manage and update the company's Automotive Light and Heavy Duty catalog which includeAssigning new part numbersMap new applications in both ACES and AAIA Legacy formats to existing and new part numbersManage the parts image databaseManaging the company's online catalog portalServed as a direct contact between MPA and the company's customers (Including GM.
Sep 2008 - Dec 2010
Category Manager
Us Auto Parts Network, Inc
- Report directly to the VP of Information and in charge of operating the Steering Suspension and Wheels Category as a line of business with distinct P&L's and KPI's- In charge of providing management with visibility on demand and profitability with daily flash reports and weekly and monthly scorecards.- In charge of managing category level product.
Apr 2008 - Sep 2008
Cataloging Manager, Data And Cataloging Department
Us Auto Parts Network
- Manage the catalog production cycle from creation to finish which includes: a. Assigning Category / Subcategory b. Application research and mapping. c. Image / Diagram creation/editing and management. d. Notes / Attributes writing. e. Coordination with IT to launch on company websites. f. Maintain and update catalog on a regular basis. g. Updating and.
Nov 2003 - Mar 2008
Customer Service Manager
Managed a staff of 10 customer service agents who handle phone and email customer related issues. Created guidelines and procedures for handling calls. Conceptualized and implemented an online customer service portal on the company website. Managed an offshore team to run cataloging projects.
May 2002 - Sep 2004
Team & coworkers
Colleagues at Dynamic Friction Company
Other employees you can reach at dynamicfriction.com. View company contacts for 16 employees →
EE
Enzo Evans
Colleague at Dynamic Friction Company
Los Angeles Metropolitan Area, United States
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VV
Venivv Venivv
Colleague at Dynamic Friction Company
Banting, Selangor, Malaysia, Malaysia
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SB
Steven Bui
Colleague at Dynamic Friction Company
Los Angeles Metropolitan Area, United States
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GS
Gagagndeep Singh
Colleague at Dynamic Friction Company
Ludhiana East, Punjab, India, India
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LJ
Linda Johnson
Colleague at Dynamic Friction Company
Cerritos, California, United States, United States
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EC
Elsa Chen
Colleague at Dynamic Friction Company
Cerritos, California, United States, United States
View →
Enzo Evans
Colleague at Dynamic Friction Company
Los Angeles Metropolitan Area, United States
View →
VV
Venivv Venivv
Colleague at Dynamic Friction Company
Banting, Selangor, Malaysia, Malaysia
View →
SB
Steven Bui
Colleague at Dynamic Friction Company
Los Angeles Metropolitan Area, United States
View →
GS
Gagagndeep Singh
Colleague at Dynamic Friction Company
Ludhiana East, Punjab, India, India
View →
LJ
Linda Johnson
Colleague at Dynamic Friction Company
Cerritos, California, United States, United States
View →
EC
Elsa Chen
Colleague at Dynamic Friction Company
Cerritos, California, United States, United States
View →
4 education records
Edwin So education
Master Of Science, Information Technology
Bs-Mfi, Management Of Financial Institutions
Education record
Xavier School
Education record
New York Institute Of Photography
FAQ
Frequently asked questions about Edwin So
Quick answers generated from the profile data available on this page.
What company does Edwin So work for?
Edwin So works for Dynamic Friction Company.
What is Edwin So's role at Dynamic Friction Company?
Edwin So is listed as Automotive Catalog and Content Manager at Dynamic Friction Company.
What is Edwin So's email address?
AeroLeads has found 1 work email signal at @dynamicfriction.com for Edwin So at Dynamic Friction Company.
What is Edwin So's phone number?
AeroLeads has found 1 phone signal(s) with area code 626 for Edwin So at Dynamic Friction Company.
Where is Edwin So based?
Edwin So is based in Hacienda Heights, California, United States while working with Dynamic Friction Company.
What companies has Edwin So worked for?
Edwin So has worked for Dynamic Friction Company, Dynamic Friction, Edwin So Photography, Centric Parts - Brake Components, and Motorcar Parts Of America.
Who are Edwin So's colleagues at Dynamic Friction Company?
Edwin So's colleagues at Dynamic Friction Company include Enzo Evans, Venivv Venivv, Steven Bui, Gagagndeep Singh, and Linda Johnson.
How can I contact Edwin So?
You can use AeroLeads to view verified contact signals for Edwin So at Dynamic Friction Company, including work email, phone, and LinkedIn data when available.
What schools did Edwin So attend?
Edwin So holds Master Of Science, Information Technology from De La Salle University.
What skills is Edwin So known for?
Edwin So is listed with skills including Automotive Aftermarket, Automotive, Product Management, Parts, Product Development, Vehicles, Purchasing, and Catalogs.
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