• Spearheaded the integration of strategic marketing operations by collaborating closely with Market Management to ensure alignment of local go-to-market strategies with broader business objectives and increased market outreach within the first quarter.• Leveraged knowledge of Power BI for data visualisation; created simple reports and dashboards to help in decision-making• Led the design and implementation of targeted email campaigns, enhancing customer engagement by leveraging advanced segmentation and personalised content, which boosted click-through rates.• Optimised email automation and workflow sequences, significantly improving customer interaction and satisfaction scores. Ensured seamless integration of email marketing tools with various software applications, enhancing operational efficiency.• Proficient in setting up and managing Zoom webinars using Zapier automation, ensuring seamless integration and efficient workflow management.• Utilised the Allocadia platform v, ensuring accurate budget allocation and streamlined procurement processes.• Managed comprehensive compliance initiatives to adhere to industry best practices in email marketing, safeguarding company reputation and minimising legal risks.• Drove cross-functional team collaboration, producing cohesive and effective marketing communications that enhanced brand consistency across platforms.

• Developed and implemented a holistic marketing operational strategy that improved workflow efficiencies across the company’s marketing automation platforms.• Conducted deep-dive analyses of market trends and customer behaviours, utilising data insights to drive strategic marketing decisions that increased customer acquisition.• Championed the integration of HubSpot/Salesforce and Marketo/Salesforce systems, ensuring flawless data flow and alignment between marketing and sales, which shortened the sales cycle.• Led the end-to-end campaign management process within HubSpot and Marketo platforms, from concept through execution to performance analysis, improving campaign ROI.• Established engagement rules that facilitated smooth transitions between marketing, sales, and customer success teams, enhancing internal communications and operational transparency.

• Administered the Marketo platform as the primary administrator, overseeing all aspects of its functionality and performance, maintaining operational continuity and minimising downtime.• Led global email marketing campaigns for Firsev and Clover Business Solutions, which enhanced global engagement metrics.• Developed and maintained a robust lead scoring model that prioritised and qualified leads more effectively, increasing lead conversion rates.• Implemented quality enhancement strategies for the marketing database, ensuring data integrity and accuracy, which supported targeted marketing activities and decision-making.

My role was to manage flows in Marketo which streamlines processes, automates manual workflows, and sets up measurement tools that generate actionable insight. Ultimately, my goal is to use automation to improve operational efficiencies and grow the bottom line.

• Resolved critical Marketo tool and CRM integration errors, significantly reducing downtime and enhancing user satisfaction across marketing teams.• Managed diverse campaign types, including lead generation, segmentation, and event programs, increasing overall marketing effectiveness and user engagement.• Served as a subject matter expert in Marketo administration, providing essential training and support to team members and fostering a knowledgeable and proficient marketing team.

• Acted as the definitive source of knowledge for resolving complex Marketo issues, enhancing team capability in handling technical challenges.• Provided ongoing support and guidance to new members of the Marketo team, improving team performance and reducing the learning curve for new employees.

• Led regression and stress testing exercises that ensured software reliability and performance under extreme conditions, contributing to product quality and customer satisfaction.• Developed comprehensive test cases, executed detailed tests, and accurately reported bugs, which improved product releases and reduced post-launch issues.

• Monitored and managed workflows in Informatica and administered Hyperion, supporting business intelligence operations and ensuring data accuracy and accessibility.• Collaborated with onsite consultants to innovate and implement new project ideas, which enhanced project delivery metrics and client satisfaction.