Jeffrey Ee Email & Phone Number

Las Vegas, Nevada, Us

1. Enterprise global implementation of gaming technology and services for MGM Resorts International.2. Digitizing (app and web) casino gaming experiences for MGM Resorts International.MGM Resorts International (NYSE: MGM) is an S&P 500® global gaming and entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry.

Homeschooling my kids for the remainder of the school year.

Glendale, Ca, Us

At Age of Learning, our mission is to help children everywhere build a strong foundation for academic success and a lifelong love of learning.As a leading education technology provider, we blend education best practices, innovative technology, and insightful creativity that results in engaging, effective educational experiences that bring learning to life. Our flagship product, ABCmouse Early Learning Academy, is the leading digital education brand for young children in the U.S. Our research-based digital education programs have proven efficacy in increasing children’s learning gains, and our content is developed by an extensive team of education experts. To date, we have helped educate more than 50 million children worldwide.

Philadelphia, Pennsylvania, Us

As the Head of Product, I demonstrated exceptional leadership by reorganizing the free-to-play social business unit and driving revenue growth. I formulated a comprehensive product strategy and successfully spearheaded feature execution and content roll-out for flagship mobile games. Additionally, I implemented a lean organizational structure, facilitated seamless decision-making processes, and fostered a culture of creativity, collaboration, and excellence to maximize team success.

Philadelphia, Pennsylvania, Us

Austin, Texas, Us

I successfully led a team of production professionals and achieved exceptional business performance in the mobile games industry. My expertise included designing and launching revenue-generating features, driving revenue growth, and implementing monetization strategies to increase Average Revenue Per User (ARPU) and conversion. I have a proven track record of delivering results and optimizing product performance in a highly competitive market.Agile, Revenue Growth, Customer Loyalty, Product Roadmaps, Cross-Functional Leadership, Social Casino, Competitive Analyses, Monetization Strategies, Cross-functional Collaboration

Irvine, Ca, Us

- Supported and defined feature requirements for the studio's first slot, bingo, and Match-3 titles.- Collaborated closely with the production team to successfully release Hot Streak Slots and Block Party Bingo on mobile platforms.- Established a comprehensive greenlight process for new mobile games and prototypes, ensuring streamlined development.- Created and executed go-to-market launch strategies, incorporating technical and game KPIs for success.- Coordinated efforts with marketing, data analysts, and business intelligence teams to drive Lifetime Value (LTV), Return on Advertising Spend (ROAS), and personalized user experiences while implementing monetization systems aligned with target metrics.

Shenzhen, Guangdong, Cn

- Oversaw and managed multiple 3rd party mobile game development studios in China and South Korea, directing the creation and modification of game systems and features for Apple, Android, Kindle, and the Samsung App Store.- Established a streamlined process for conducting game health analyses, data reads, and product training for customer service, Quality Assurance (QA) teams, and Project Managers (PMs) across multiple mobile games.- Orchestrated live operations initiatives, leveraging a well-maintained Customer Relationship Management (CRM) calendar to boost key performance indicators (KPIs) and minimize reliance on development support.

Irvine, California, Us

- Collaborated with the South Korean-based production team, developing and executing product initiatives for the free-to-play PC MMORPG, CABAL 2.- Created and designed monetization feature loops, ensuring seamless integration with core gameplay systems via spec writing and pitch decks.- Designed the cash shop economy, determined the release cadence of premium items, provided revenue forecasts, and integrated additional cash shop features into the game.- Collaborated with localization specialists and game developers to execute language requirements for the North American market.

Irvine, Ca, Us

- Played a key role in setting up a start-up company with the previous CEO from PlayWith Interactive, fostering a culture of creativity, collaboration, and innovation.- Worked closely with the newly formed, South Korean-based production team, successfully creating a functional and profitable game design for the social casino genre while optimizing player retention, engagement, and monetization.- Assisted founders in developing the business plan by providing the product growth strategy, forecast models for growth, and market sizing data, with a focus on the Southeast Asian market.- Coordinated with the development team to inform best practices for Facebook API integrations and sharing policies.- Managed the user acquisition (UA) budget and focused on Cost Per Install (CPI) and Return on Advertising Spend (ROAS) for the successful launch of BIGMAN Slots and Bingo Beats on Facebook.

- Developed and managed partnerships globally, cross-promoting the portfolio of games targeted for LATAM, EU, and Southeast Asia, securing 20+ relationships with major companies such as CJ E&M, SmileGate, and T3Fun.- Owned and executed the go-to-market strategy, marketing campaigns, and P&L for online marketing activities, maintaining strong relationships with partners and vendors.- Worked with international partners to drive player traffic, localize game services, and execute regional events in LATAM.- Collaborated with 3rd party publishing teams to enhance player loyalty through cross-promotions and engagement with game services.

- Managed multiple game roadmaps, achieved revenue goals, and maintained forecast objectives for ROHAN: Blood Feud, Seal Online, and KOS: Secret Operations.- Revamped game systems, implemented live ops services, and enhanced marketing strategies, leading to the profitability of Seal Online.- Optimized the player install funnel on the game portal website for a seamless user experience.Planned and executed live ops

- Promoted to assist all ongoing product management related tasks for Seal Online and the web portal.- Proposed a plan to perform aggressive cash shop sales, new price tiers, and weekly monetizing events cadence based off of data.- Collaborated with senior leads to execute in-game events and monitor players using 3rd party tools.- Worked with the web team to shorten registration funnels and reduce clicks for the product portal via UX analysis.- Optimized reporting requirements for game masters and provided insights during feature-sync meetings for CS related issues.

- Promoted to manage the game community and continually engage players through loyalty based events.- Created and performed competitive analysis and offered strategic player engagement plans to increase forum and game activity. - Engaged and collaborated with influencers on social networks and forums across the world to maintain game and forum engagement.- Focused on community development within forums to disseminate game related information.- Developed and nurtured loyalty with players to improve game FAQs, game guides, and knowledge base pages.

- Promoted to lead the GM team for the free-to-play, PC MMORPG, Seal Online.- Managed a 24-hour customer support service team internally as well as the GM team in Philippines.- Created, prioritized and maintained escalation process of support tickets for Seal Online.- Planned and created a monthly event and sales calendar to meet daily, weekly, and monthly revenue goals.- Managed, updated and performed data aggregation of daily, weekly, and monthly KPI reports.- Created QA test plans based on content and performed regression and smoke tests during maintenance periods.

- Became the #1 customer support ticket completion rate game master with the least amount of negative feedbacks.- Performed and handled customer support tickets for compromised game accounts affected by 3rd party tools.- Offered and mitigated alternative solutions to players who encountered game mechanic issues via CRM tools.- Executed interactive events to maintain user engagement within Seal Online.- Built and maintained the FAQ and knowledge base with relevant information and screenshots.- Created tips, tutorials, game guides, and video walk-throughs for Seal Online.