Erik Swanson Email & Phone Number

Raleigh-Durham, NC

• Utilize custom content development platform and relational databases to build data-driven models powering automated sports narratives for 200+ soccer leagues, major U.S. sports.
• Identify and analyze critical data points necessary to deliver relevant insights from large data sets and manipulate/aggregate as needed to surface insights in a usable form
• Collaborate cross functionally with internal departments ranging from engineering (data development and delivery requirements) to sales (customer feedback/support) to increase revenue and drive profitable growth
• Engage with external customers and prospects as needed to understand their business challenges, analyze their needs, gather requirements, and provide support
• Lead QA testing to ensure accurate outputs; regularly review content, update as needed

Raleigh-Durham-Chapel Hill Area

Raleigh-Durham, North Carolina Area

Cary, NC

• Contributed to marketing strategy and content delivery for analytics solutions including Customer Intelligence, Fraud & Security Intelligence, Risk Management and SMB
• Articulated complex product and solution capabilities into customer issue context for marketing assets and collateral ranging from product brochures to success stories
• Produced Website copy and video scripts in support of digital marketing and SEO initiatives
• Reviewed product and solution positioning and messaging to ensure customer focus and organizational consistency
• Analyzed marketing asset performance data and recommended solution for ineffective assets
• Conducted competitor and market research in support of marketing planning

Chapel Hill, NC

Concentrations in Marketing and Operations Management- Vice President, Sports and Entertainment Career Club- Vice President, Tennis Club- Marketing Club

Greater New York City Area

• Examined and refined B2B sales and marketing strategies for multiple product lines of global news organization's commercial photo licensing division
• Drafted sales and marketing plan and messaging for newly launched Invision Agency, an entertainment photo agency majority-owned by the Associated Press
• Analyzed revenue data to create target list of 200-plus current and potential clients and developed go-to-market strategies designed to reach these target customers
• Designed marketing collateral focused on differentiating Invision brand from competitors to support sales efforts including positioning statements, one-sheets and e-mail messaging
• Devised tracking system to audit Invision photo usage among target customers and subsequently refine sales and marketing efforts based on results
• Conducted market assessment of Assignment & Publicity Services business, identifying more than 100 high-potential clients across 10 industries for targeted sales efforts

Charlotte, North Carolina

• Researched, wrote and edited sports business stories on sponsorships, marketing, media, labor and legal issues for daily online trade publication.
• Developed excellent written communication skills, writing 3,000-plus words prior to noon publication deadline every day, covering sports business stories on sponsorships, marketing, media, labor, law, and more
• Edited more than 10 stories each day for accuracy and clarity, honing attention to detail through careful scrutiny of original drafts
• Analyzed TV ratings data from Nielsen to identify trends relevant to upcoming stories
• Interviewed high-ranking team, league and corporate executives for feature-length stories
• Moderated roundtables featuring high-ranking executives

Charlotte, North Carolina Area

• Facilitated and executed on-site media outreach and drafted press materials for sports and lifestyle-focused public relations campaigns.
• Provided public relations support for sports sponsorships of clients including Alltel Wireless, Diageo North America, NASCAR
• Planned new client initiatives designed to maximize both consumer and media response
• Drafted and edited press releases and media alerts in advance of client events
• Compiled bi-weekly and quarterly coverage reports to track total media impressions
• Pitched print, television, radio and Internet outlets to secure coverage for client programs

Master Of Business Administration (M.B.A.), Marketing And Operations Management

Activities and Societies: Marketing Club; VP/Communications and Internal Development, Sports & Entertainment Club; VP, Tennis Club

Bachelor'S Degree, English

Activities and Societies: The Davidsonian, Kappa Alpha Order