Erik Swanson Email & Phone Number

Raleigh-Durham, Nc

Utilize custom content development platform and relational databases to build data-driven models powering automated sports narratives for 200+ soccer leagues, major U.S. sports.• Identify and analyze critical data points necessary to deliver relevant insights from large data sets and manipulate/aggregate as needed to surface insights in a usable form• Collaborate cross functionally with internal departments ranging from engineering (data development and delivery requirements) to sales (customer feedback/support) to increase revenue and drive profitable growth• Engage with external customers and prospects as needed to understand their business challenges, analyze their needs, gather requirements, and provide support• Lead QA testing to ensure accurate outputs; regularly review content, update as needed

Raleigh-Durham-Chapel Hill Area

Raleigh-Durham, North Carolina Area

Cary, Nc

Contributed to marketing strategy and content delivery for analytics solutions including Customer Intelligence, Fraud & Security Intelligence, Risk Management and SMB• Articulated complex product and solution capabilities into customer issue context for marketing assets and collateral ranging from product brochures to success stories• Produced Website copy and video scripts in support of digital marketing and SEO initiatives• Reviewed product and solution positioning and messaging to ensure customer focus and organizational consistency• Analyzed marketing asset performance data and recommended solution for ineffective assets• Conducted competitor and market research in support of marketing planning• Supported annual business planning efforts, soliciting research and input from regional teams to create comprehensive overarching messaging and strategy• Collaborated cross functionally with Field Marketing, Product Management, and Sales

Chapel Hill, Nc

Concentrations in Marketing and Operations Management- Vice President, Sports and Entertainment Career Club- Vice President, Tennis Club- Marketing Club

Greater New York City Area

Examined and refined B2B sales and marketing strategies for multiple product lines of global news organization's commercial photo licensing division• Drafted sales and marketing plan and messaging for newly launched Invision Agency, an entertainment photo agency majority-owned by the Associated Press• Analyzed revenue data to create target list of 200-plus current and potential clients and developed go-to-market strategies designed to reach these target customers• Designed marketing collateral focused on differentiating Invision brand from competitors to support sales efforts including positioning statements, one-sheets and e-mail messaging• Devised tracking system to audit Invision photo usage among target customers and subsequently refine sales and marketing efforts based on results• Conducted market assessment of Assignment & Publicity Services business, identifying more than 100 high-potential clients across 10 industries for targeted sales efforts• Researched and composed two case studies highlighting recent successful photo assignment jobs and AP Images’ ability to uniquely fulfill clients’ needs• Created marketing copy for APImages.com site to enhance Search Engine Optimization (SEO), highlighting very specific keywords to increase search traffic

Charlotte, North Carolina

Researched, wrote and edited sports business stories on sponsorships, marketing, media, labor and legal issues for daily online trade publication.• Developed excellent written communication skills, writing 3,000-plus words prior to noon publication deadline every day, covering sports business stories on sponsorships, marketing, media, labor, law, and more• Edited more than 10 stories each day for accuracy and clarity, honing attention to detail through careful scrutiny of original drafts• Analyzed TV ratings data from Nielsen to identify trends relevant to upcoming stories• Interviewed high-ranking team, league and corporate executives for feature-length stories• Moderated roundtables featuring high-ranking executives• Contributed feature stories for publication in special issues and in-depth sections of sister print publication, SportsBusiness Journal

Charlotte, North Carolina Area

Facilitated and executed on-site media outreach and drafted press materials for sports and lifestyle-focused public relations campaigns.• Provided public relations support for sports sponsorships of clients including Alltel Wireless, Diageo North America, NASCAR• Planned new client initiatives designed to maximize both consumer and media response• Drafted and edited press releases and media alerts in advance of client events • Compiled bi-weekly and quarterly coverage reports to track total media impressions• Pitched print, television, radio and Internet outlets to secure coverage for client programs • Created media lists for targeted outreach in support of upcoming client initiatives

Master Of Business Administration (M.B.A.), Marketing And Operations Management

Activities and Societies: Marketing Club; VP/Communications and Internal Development, Sports & Entertainment Club; VP, Tennis Club

Bachelor'S Degree, English

Activities and Societies: The Davidsonian, Kappa Alpha Order