Eeva Rantala Email & Phone Number

Itäkeskus

Helsinki, Southern Finland, Finland

This role was created for wholesale needs only and I began working by mapping the VM needs of Marimekko wholesale channels. Quite fast I created new ways of working and daily routines as:- localizing monthly Marimekko global VM guidelines for wholesale use- coordinating weekly, monthly and yearly retail in store VM's visits to department stores- providing constant VM coaching for in store VM's- planning and ensuring the implementation on pop up shops and windows… Show more This role was created for wholesale needs only and I began working by mapping the VM needs of Marimekko wholesale channels. Quite fast I created new ways of working and daily routines as:- localizing monthly Marimekko global VM guidelines for wholesale use- coordinating weekly, monthly and yearly retail in store VM's visits to department stores- providing constant VM coaching for in store VM's- planning and ensuring the implementation on pop up shops and windows displays- producing campaign fixtures and planning displays for Kesko's seasonal use- preparing detailed local plans of VM execution for new launches for new products- spaceplanning for departmentstores and eventsI also coordinated implementation of new departments and wholesale store launches in Finland and Europe. As an example under here, you can find photos of the window installation and store set up in Fenwick Bond Street, London and also the first ever made consept store at Tallink Silja Line.#wholesale #visualmerchandising #coach #projectmanagement #projectcoordination #departmentstores Show less

Finland

In this position my main task was to coach the company's internal visual merchandising-coaching program to Visual Merchandisers and Store Managers in my area. My area contained 12 company owned MM-stores and wholesale customer as department stores.In addition to coaching I:- secured the brand thinking and visuality according the company values- localized the monthly global VM guidelines- managed the implementation of localized visual guidelines by giving regular… Show more In this position my main task was to coach the company's internal visual merchandising-coaching program to Visual Merchandisers and Store Managers in my area. My area contained 12 company owned MM-stores and wholesale customer as department stores.In addition to coaching I:- secured the brand thinking and visuality according the company values- localized the monthly global VM guidelines- managed the implementation of localized visual guidelines by giving regular feedback- planned and ordered the marketing materials due to the global marketing plans- aimed to secure sales according company's KPI goals, store budgets and marketing campaigns- coordinated new store openings- planned and coordinated store renovationsAs a bonus responsibility I worked as a VM coordinator and coach for those instore VM's who worked in department stores.I localized the global VM guidelines for department stores use and reported through monthly photo reviews to Marimekko global wholesale and global marketing.I also planned local popup shops and display windows based on Marimekko concept.In the end of this chapter you can find uploaded pictures of the renewed Marimekko Turku and Marimekko Aleksinkulma Helsinki fashion Flagships stores. Both projects are well succeeded examples of store opening projects I managed during my career in Marimekko.#coaching #visualmerchandising #coordinating #retail #newstoreopening #renovations #popup #consept #marketingmaterialsproduction #marketing Show less

Helsinki

My main resposibilies as Flagship Visual Merchandiser:- event planning, production and implementation according to marketing plans- store staff VM-coaching on daily, weekly and monthly basisI also was specialized on additional sales planning- how to generate user interface product displays to grow basket size and basket quantity

Helsinki

Helsinki Area, Finland

As a Store Manager and Area Operations Coordinator my main responsibilities were:- stock control- rota planning- budgeting- premilinary accounting- store staff introduction to work and sales training- visual merchandising according to Benetton / Sisley global VM guidebook- marketing campaign planning4 stores in Helsinki and one Agency:- Benetton/ Sisley Flagship store, Mikonkatu- Sisley Shop, Mannerheimintie- Benetton, Forum- Benetton… Show more As a Store Manager and Area Operations Coordinator my main responsibilities were:- stock control- rota planning- budgeting- premilinary accounting- store staff introduction to work and sales training- visual merchandising according to Benetton / Sisley global VM guidebook- marketing campaign planning4 stores in Helsinki and one Agency:- Benetton/ Sisley Flagship store, Mikonkatu- Sisley Shop, Mannerheimintie- Benetton, Forum- Benetton Outlet, Heikintori Espoo- Benetton/ Sisley Agency Arabia, Helsinki Show less

Coach, Certified Solution-Focused Practitioner Of Coaching

Solution focused coaching and reframing for individuals and working teams.

Vocational Qualification, Expert Entrepreneurial Examination

Basic Examinaton, Business Economics, Customer Service And Sales

Vocational Qualification, Visual Merchandising And Marketing Communications

Visual Merchandisers professional skills: - window displayplanning and executing, work order - display planning, A-area, red thread.

Vocational Qualification, Consumer Sales