Eunice F. Borges Email & Phone Number

Los Angeles, California, United States

New York, New York, Us

New York, New York, Us

Burbank, Ca, Us

Boston, Ma, Us

New York, Ny, Us

Develop and execute CRM campaigns in support of vehicle launches for Toyota. Collaborate with multiple external Toyota agenices to ensure synergies with other vehicle launch initiatives incuding social media, OOH, print and TV. Produce email and direct mail campaigns for Toyota Financial Services that support a variety of initiatives that increase revenue or reduce costs.

Rosemead, Ca, Us

Team Lead, Education and Outreach Lead a cross functional team consisting of media relations, branding, social media marketing, events marketing, channel marketing, digital marketing and market research. Responsible for the development and effectiveness of marketing campaigns. Serve as team lead on strategy, planning, budgets, and messaging and creative style guidelines.• Developed a messaging platform and style guidelines for the program in partnership with internal teams and two agencies. Created an integrated communications plan that crossed five channels with channel managers.• Supervise and manage content development, creative design and production of B2C and B2B communications including email, print, digital, social media marketing and website content management.• Partnered with eCommerce to develop and launch a microsite for the program. Developed relevant content for site which incorporated key marketing messages.• Supervise and develop the digital advertising campaigns which include display and search engine advertising. Reduced the costs on CPC by 34% over previous year. Executed a communications plan that contributed to call volume growth of 143% over prior year.

Santa Barbara, Ca, Us

Developed bilingual (English/Spanish) campaigns in print, radio and television which reduced new customer CPA by 22%. Managed a Sales and Marketing Department of 18 FTEs with 4 direct reports. Supervised all agency and media relationships. Responsible for the development and execution of brand guidelines.

El Segundo, Ca, Us

Winback and Retention MarketingSupervised the development and execution of a national marketing program to acquire previous subscribers. Managed 2 advertising agencies responsible for the creation and execution of direct mail and email marketing campaigns and 5 telemarketing vendors responsible for sales. Accountable for planning, forecasting, and profitability for all aspects of channel. • Created marketing campaigns that acquired over 400,000 former subscribers resulting in a 6% reduction in subscription losses / churn. • Partnered with internal data analytics team on database modeling that improved campaign effectiveness and generated an additional 20,000 subscribers.National Newspaper FSI MarketingChannel manager for national newspaper inserts. Developed national marketing plans, budgets and sales forecasts for channel. Supervised creative development by advertising agency and in-house team. Managed media buying vendor and ad placement in newspapers across the country. • Launched and managed the newspaper FSI marketing channel which generated over 93,000 incremental high value customers. Created program from initial concept to launch. • Increased growth year over year by 473% through creative testing and media buy management producing a viable new acquisition channel. • Negotiated co-op marketing funding with TV and studio partners and developed co-branded advertisements resulting in acquisition cost reductions of more than 50%.Spanish-Language Acquisition Marketing Directed multiple agencies that developed and executed national direct mail, print and DRTV Spanish-language marketing campaigns. Responsible for media buying and planning, forecasting, budgets and profitability for all marketing programs. • Collaborated with database vendor to develop a data model and audience targeting strategy which increased sales by 54%. • Developed and executed creative tests that lowered acquisition costs by $140 per customer.

Pasadena, California, Us

Guided creative development of Spanish-language fundraising direct mail campaigns for a non-profit client. Maintained agency-client communications, campaign schedules and agency billings. • Planned and implemented participation in community events for client that increased awareness of the organization, its mission and its publications. • Produced direct mail campaigns that generated new donors and incremental donations.

El Segundo, California, Us

Supervised the creative development and execution of direct mail, DR Radio, DRTV and FSIs for Circulation Marketing. Managed multiple agencies, internal creative teams and 3 full time employees. Developed budgets and subscription sales forecasts for all direct marketing programs for Circulation. • Produced 3 DRTV campaigns in English and Spanish that acquired new subscribers.• Created and launched a direct mail marketing program that generated new high value subscribers.

Served as a liaison to Hispanic churches.

London, Gb

Developed monthly communications in Spanish to child sponsorship donors.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts (B.A.), Pre-Law Studies