Erin Fitzgerald Email & Phone Number

New York, New York, Us

Oversee the development and execution of the company's global marketing strategy, encompassing commercial go-to-market initiatives, community/member growth strategies, brand equity enhancement, demand generation operations, corporate communications, and media relations.Sermo is a fast, frictionless physician-first platform providing the healthcare industry with real-time business insights and authentic physician engagements through our global community of 1.5M healthcare professionals and state-of-the-art technology. For over 20 years, Sermo has been turning physician experience, expertise, and observations into actionable insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large. To learn more, visit www.sermo.com.

New York, New York, Us

Be Your Possible is committed to making a significant impact on the future of medical advancement while inspiring millions globally to find and take steps towards their possible—whatever that may be.Run for Research is an annual initiative to empower and inspire physicians, healthcare teams, and partners to run (or walk) together to raise money in support of medical research. Since the inaugural event in 2022, Run for Research has attracted thousands of participants from 75+ countries around the world. We've pledged to donate $1,000,000 to medical research over the next ten years!

New York, Ny, Us

Founding member of Chief — Time 100 Most Influential Companies of 2023. The private network focused on connecting and supporting women executive leaders.

Chicago, Il, Us

New York, Ny, Us

New York, Ny, Us

- Oversee all marketing functions for the fastest-growing division of Everyday Health- Manage nine employees and a $3.5 Million B2C/B2B marketing budget- Leverage SEM, SEO, social media, web development and affiliate marketing partnerships to drive patient leads to our hospital and physician clients- Use mobile and desktop paid acquisition channels such as search engine marketing, lead-generation, display, and Facebook

New York, Ny, Us

- Develop and execute all B2B/B2C marketing on behalf of Everyday Health’s doctor and hospital solutions businesses- Initiate new marketing campaigns, develop and refine concepts, and oversee and approve design and copy - Build local marketing strategy by optimizing the assets of the core company- Work with internal SEO and SEM teams to optimize organic and paid search spend- Evaluate how to optimize media spend across channels- Build new customer acquisition and retention roadmap- Work cross functionally with media, tech, and editorial to define initiatives and ensure smooth transition of projects from team to team - Generate weekly and monthly performance reports on marketing campaigns

New York, Ny, Us

- Developed marketing strategies for nine media properties and effectively managed the marketing team- Lead the strategy and execution for digital, mobile, print and experiential marketing campaigns to drive user acquisition and engagement - Managed group priorities, schedules, budgets, agency relationships and KPIs- Worked with internal partners to define brand requirements, identify SEO growth opportunities and provide 360 degree marketing solutions- Supported a national sales team; accompanied sales reps on client meetings and presented advertising and sponsorship opportunities- Tracked advertising campaigns and ensured all campaigns were executed seamlessly and optimized as needed

New York, Ny, Us

- Responsible for idea generation and building custom proposals to sell multimedia programs for the Supermarket News franchise (magazine, website, mobile, tablet, social, experiential) - Managed the implementation of program elements post-sale to ensure client objectives are met

Boulder, Co, Us

Responsible for the conference portion of the launch of Healthy Foods International, a trade show focusing on the rapidly growing health and wellness industry. Contracted over 50 speakers, including three keynote speakers and celebrity chef, Devin Alexander from NBC’s The Biggest Loser. Developed charter presentations, integrated marketing programs, and exhibitor sales strategies for SN’s clientele.

New York, Ny, Us

Responsible for sales materials and maintaining brand integrity across all trade show efforts.

New York, Ny, Us

Created ad rate insertion orders, contracts and presentations for the sales department. Provided the strategic direction and sales development for monthly product showcase the Checkout Aisle.

New York, Ny, Us

Responsible for the maintenance of the Fabric Library. Collected swatches and assisted the Design team with the conception of seasonal color stories.

New York, Ny, Us

Internship in the editorial department. Assisted staff in daily operations: fact checking and story research, reviewed art houses, books, theater, and movies for feature articles.

Master Of Science, Integrated Marketing

Bachelor Of Science, Advertising And Marketing Communications