Lideré el área de Comunicaciones, con el desafío establecer estrategias y plataformas que fomenten el diálogo, la conversación y la discusión entre los distintos grupos de interés. Junto con ello, potenciar comunicacionalmente toda la fuerza de cambio que se gesta en la comunidad de socios y lograr que su discurso encuentre un espacio de influencia en el medio nacional. Se efectuó una actualización del nombre y su imagen corporativa, junto con un sólido trabajo de posicionamiento como comunidad… Show more Lideré el área de Comunicaciones, con el desafío establecer estrategias y plataformas que fomenten el diálogo, la conversación y la discusión entre los distintos grupos de interés. Junto con ello, potenciar comunicacionalmente toda la fuerza de cambio que se gesta en la comunidad de socios y lograr que su discurso encuentre un espacio de influencia en el medio nacional. Se efectuó una actualización del nombre y su imagen corporativa, junto con un sólido trabajo de posicionamiento como comunidad de empresas comprometidas con el Desarrollo Sostenible. Show less

Design and execute initiatives that support strategy, drive change and engage employees in business mission, objectives and values. Align business partners to strategies and processes through multi-channel communications. Manage teams and infrastructure to ensure upward, downward and lateral flow of business-critical information across the organization. Define and supervise the media system and communication methodologies according to internal audiences, including face-to-face events… Show more Design and execute initiatives that support strategy, drive change and engage employees in business mission, objectives and values. Align business partners to strategies and processes through multi-channel communications. Manage teams and infrastructure to ensure upward, downward and lateral flow of business-critical information across the organization. Define and supervise the media system and communication methodologies according to internal audiences, including face-to-face events, advertising and social networks. Leader of a 12 member team. Show less

Creation of an internal communications model in line with the company’s cultural transformation; successful coordination of the Leadership Agenda and employee communication meetings; strengthening of internal media (Intranet, interactive digital apps, TV channel and internal marketing); improvement of HR apps to create new employee digital experiences. These achievements were germane to a successful mobile and fixed business merger in 2009, as well as the consolidation of the company as the… Show more Creation of an internal communications model in line with the company’s cultural transformation; successful coordination of the Leadership Agenda and employee communication meetings; strengthening of internal media (Intranet, interactive digital apps, TV channel and internal marketing); improvement of HR apps to create new employee digital experiences. These achievements were germane to a successful mobile and fixed business merger in 2009, as well as the consolidation of the company as the Best Company for Working Parents and Best Telecommunications Company in the 2011 Great Place to Work ranking. Leader of a 5 member team. Show less

I successfully built positive media coverage through a systematic promotion of technological, commercial, financial and corporate responsibility topics. I managed a communications and community relations plan to face an upsurge in the theft of telephone cables, obtaining extensive media coverage on the role of organized criminal enterprises in that activity. Leader of a 3 member team.

Assessment, design and management of communication strategies for topics and brand positioning; creation and production of news events (product launches, seminars, press conferences, interviews) to deliver key messages or reinforce corporate positioning; definition of communication policies and standards for relations with the media and stakeholders; liaison between company spokespeople and the press. While working as an account executive for Tironi Asociados, I served as an advisor to… Show more Assessment, design and management of communication strategies for topics and brand positioning; creation and production of news events (product launches, seminars, press conferences, interviews) to deliver key messages or reinforce corporate positioning; definition of communication policies and standards for relations with the media and stakeholders; liaison between company spokespeople and the press. While working as an account executive for Tironi Asociados, I served as an advisor to BancoEstado, Ministry of Education, Swedish investor groups (Saab and Ericsson) and the telecom firm SmartCom PCS. I also designed and implemented brand positioning strategies for dot.com start ups, such as Bazuca.com, Previred.com, Colegium.com and Ideasupply.com. Show less

I coordinated services provided by PR agencies Edelman (Washington, US, and Paris, France) and National (Ottawa, Canada), an also led content development to support positioning of Chile’s Brand in the United States, Canada and the European Union during negotiations for free trade agreements.

I translated (English-Spanish), edited and wrote over 300 feature stories, books, brochures, speeches and movies.

Desarrollar una pauta periodística semanal e implementarla coordinando el trabajo de periodistas y colaboradores, en Chile y el exterior.