Esteves Rainha Email & Phone Number

West Orange, Nj, Us

Paramus, New Jersey, United States

Provide support and collaborate with marketing teams in their campaign efforts by setting up campaigns, recommending best practices, creating reports and troubleshooting issues in Marketo. Manage schedules and deployment of marketing emails, perform A/B testing on marketing emails and landing pages and leveraging data to analyze results and share finding that drive continuous improvement. Designing and developing new emails, landing pages and forms within Marketo and applying email marketing/digital marketing best practices to drive high performance.

Texas, United States

Partnered across multiple departments globally to create and manage Forcepoint’s marketing automations in Marketo. Identified and implemented opportunities for improvement – from lead capture, data augmentation, lead scoring, and nurture effectiveness - with an end goal of delivering highly qualified leads to BDR’s and sales teams. Ensured Salesforce campaigns were created, approved, active and had the correct values in the advanced setup tab prior to creating campaigns in Marketo or performing list imports. Built and monitored the backend automation of landing pages, emails, webinars, segmentation, nurture programs, utm parameters, events, reporting, workflows, and digital programs. Provided Email Performance Reports to stakeholders and Supported marketing campaigns with effective data segmentation, audience analysis and list building. Performed list imports and ensured list imports were flowing into Salesforce and the leads were scoring correctly in Marketo.

United States

Partnered across multiple departments to create and manage Sony’s marketing automations in Marketo. Designed and delivered email campaigns utilizing Marketo platform and analyzed success of open and click rates to ensure they met target goals. Managed Marketo calendar to ensure timely deliver of emails and kept departments updated on when their emails were expected to go out. Performed A/B Testing on emails and tracked results to get an understanding of what worked best. Created landing pages and forms in Marketo for various campaigns including webinars and events.

Nutley, Nj

Provide marketing and development across diverse campaigns from conception through delivery, including managing broad range of channels within digital, print, and social media. Complete tracking and management of project budget and coordinate with management to meet all campaign goals. Design and deliver email campaigns utilizing Marketo platform and analyze success.

Nutley, Nj

Partnered across numerous departments in development of outreach marketing materials and promotional media. Communicated with teams and vendors in development of new campaigns and promotions. Partnered with operations management in streamlining internal communications. Provided support and coordination within marketing department on wide variety of issues, including managing membership issues, developing internal newsletters, and designing new and updated member statements and inserts

Nutley, Nj

Charged with providing marketing support and assistance with promotional items and marketing collateral pieces, including routing collateral print pieces, mailing, labels, and data. Ensue on-time completion of all marketing requests. Maintain branch collateral for events. Create and update web pages for company website. Resolve variety website issues and contact vendors as necessary.• Served as lead during 2013 and 2015 Nutley Expo Event, including creating social media pages and promotional post, routing marketing materials, tracking pre-registrations, and coordinating setup during event.• Improved offerings by performing competitive research and making recommendations.• Develop Users Guide Manual to assist employees in updating website.• Partnered with IT in development of marketing request form to allow Marketing Department in maintaining status of all request.• Identified need for permanent signage located near branch drive up, to provide members with up-to-date information on Credit Union information.