Sr. Business (Product) Manager
Lenexa, Kansas, United States
Commonly known as a Product Management role, I led the commercialization and product marketing of Sony’s professional large-display projection solutions across diverse North American distribution channels, including corporate, education, pro AV, and entertainment sectors. Drove the success of 4K SXRD and 3LCD business projectors through strategic product development, market planning, and competitive positioning. Collaborated with global teams to launch top-tier products, developed market entry and pricing strategies, managed annual sales and revenue targets, and conducted market analysis to refine strategies. Oversaw P&L to maximize profitability, partnered with the US Dept. of Defense Prime and Sub-contractors for visual simulation training solutions, and ensured transactions of specific product categories complied with FDA regulations. An additional notable accomplishment while in this role, was that I helped lead a leadership development team, and the development of a comprehensive and company-wide, multi-year DEI mid-range plan. This was an ambitious yet growth-focused plan designed to enhance our relationships with employees, customers, and vendors. To date, components of this plan have been implemented as part of our greater Sustainability and social impact roadmap.