Efrain Laguna Email & Phone Number

New York, Ny, Us

Los Angeles, California, United States

• Oversaw all creative output of the agency, consisting of 80+ members• Led the direction of the Creative Strategy, Media Production, and Design departments• Provided feedback and insight on continuously evolving campaign strategy and assets• Clients include: Smorgasburg LA, The Ripped Bodice, Mailmodo (YC), Marimix, South LA Cafe

Los Angeles Metropolitan Area

• Worked with B2C and B2B clients across industries in full-service, pro-bono, student-run agency, to craft individual marketing campaigns through careful analysis of cultural and consumer trends• Led account team in brainstorming innovative events and activations to increase brand awareness for various target audiences• Crafted and presented creative briefs, internal debriefs, and client pitches

Beverly Hills, California, United States

• Performed media audits, created social media recap decks, and compiled writer lists for leading integrated public relations firm and digital agency focusing on luxury lifestyle, travel, and real estate• Researched and analyzed industry trends including luxury multi-family properties, large deals/acquisitions, and the commercial/residential market to compile 10 weekly newsletters for Greystar Real Estate Partners• Accounts included: Greystar Real Estate Partners, Auberge Resorts Collection, Valley Forge Fabrics

Overlook Beach, New York

• Conducted a brand audit measuring brand equity for Robinhood and 2 key competitors in the target market of 18-25-year-olds, with limited to intermediate proficiency in trading stocks and investing• Developed, conducted, and interpreted both qualitative and quantitative consumer research including focus groups and Qualtrics surveys to create three brand extension concepts while applying salience, uniqueness, and positioning

Malibu, California, United States

• Filmed and edited content for the cross-platform promotion of VNP music with the objective of increased streams on Apple Music and Spotify• Guided the creative approach through on-site weekly client meetings • Maintained an updated content planning sheet to analyze performance and track audience engagement

Santa Cruz, California, United States

• Provided feedback and suggestions from a student perspective to campus governance committees in meetings to redesign the Cabrillo College Website platform to optimize accessibility and equity• Conducted campus-wide surveys in English and Spanish to obtain student opinion, vital to the ongoing improvement of the enrollment and registration process• Supported the Counseling/Transfer Center via student referral to resources (workshops, deadlines), scheduling appointments, and additional administrative tasks