Managed the creative team, with a budget of $2.1 million. Member of the Senior Leadership Team, responsible for strategic planning and implementation of key initiatives for the association. Developed and delivered thought leadership and innovative solutions that strengthened the association’s market distinction and leadership position.• Created and assessed high level vision for brand. Translated high-level brand vision into compelling visual and user-focused design solutions. Saw dramatic… Show more Managed the creative team, with a budget of $2.1 million. Member of the Senior Leadership Team, responsible for strategic planning and implementation of key initiatives for the association. Developed and delivered thought leadership and innovative solutions that strengthened the association’s market distinction and leadership position.• Created and assessed high level vision for brand. Translated high-level brand vision into compelling visual and user-focused design solutions. Saw dramatic improvements in customer survey scores• Managed 20 creative and technical staff across multiple disciplines including graphic design; video production; website design and UI/UX development; writing and editing; project management and trafficking; print buying; and photography. 26 awards for design excellence• Created a culture of innovation, collaboration, accountability, and continuous learning.• New company project vetting process resulted in improved resource management.• Multiple new research-based marketing products returned an ROI of 10:1 or better, and tested well across multiple formats.• Recognized for staff development, many saw promotions.• Initiated metrics and KPIs which aided strategic planning and budget development, including % projects completed on schedule, # projects on budget, resource allocation reporting, and annual workload vs. budget comparisons. Improved team productivity, cut expenses, and improved quality.• Led the development and production of video programs for products, sales presentations, digital marketing, and social media. Show less

Established and maintained the visual strategy, direction, and standards of quality for the design, production, and distribution of all materials developed by ASCD. Translated that vision into operational guidelines and processes that reinforced ASCD’s position as a leader in the field of education. Was accountable for ensuring that all association products consistently met the highest standards for quality, creativity, accuracy, and appearance. Actively served on cross-functional teams… Show more Established and maintained the visual strategy, direction, and standards of quality for the design, production, and distribution of all materials developed by ASCD. Translated that vision into operational guidelines and processes that reinforced ASCD’s position as a leader in the field of education. Was accountable for ensuring that all association products consistently met the highest standards for quality, creativity, accuracy, and appearance. Actively served on cross-functional teams responsible for new product strategy, planning, and development; association leadership, vision, and direction; strategic planning; and budget development. Managed the daily operations of the design, video production, desktop publishing, photography, and e-publishing teams and functioned as creative director on all company initiatives. Created designs for the magazine, book covers, newsletters, multimedia products, and web sites. Show less

Directed a large design, marketing, and production staff for a full-color 700-page monthly magazine and its associated marketing. Redesigned the publication and marketing materials. Saw significant increases in sales. Oversaw the entire creative process throughout the month. Responsible for all covers, feature layouts, and marketing designs. Led the development of 60 original illustrations monthly.

A full-service marketing agency serving a wide range of clients. Project lead for major accounts including the Washington Wizards and Capitals.