A Craftsperson is:• Fearless in the face of challenges (including a blank slate).• Adept at sense-making throughout the process.• Meticulous, but not obsessive and believes mistakes = opportunities.• A willing mentor who helps to cultivate MORE craftspeople.• Undeniably dedicated to their craft and carries an immense sense of purpose and responsibility for shaping and evolving it.I carry the last bullet in high regard because I am a self-taught, empathy-fueled designer with a business background. It's actually my superpower. Being a self-taught designer is my unique proposition, but I didn’t always think about it in a positive light. My evolution has internalized that while anyone can create something visually appealing, truly great experiences emerge when you align user, business, and brand goals — prioritizing them in that order — into your offering.The pragmatic and flexible approach I bring to projects and teams is shaped by my vast experience in both agency and enterprise SaaS start-up environments.👍 Likes: A gnarly design challenge, ample whitespace, web accessibility, a well-designed CMS, tacos, and my amazing family who keeps me grounded.👎 Icks: A crooked bumper sticker, logotypes that only use fonts, icky kerning, coffee, and every single craft beer (don’t judge me … ok, ok, you're probably here to judge me).