Eric Hanson Email & Phone Number

Minneapolis, Mn, Us

Helping people explore their brands and products with great digital experiences.

Minneapolis, Mn

Real customer success metrics for the SaaS IoT platform (based on platform KPIs):• Safety - Reduced safety incidents by 85%.• Quality - 117% increase in catching defects in production.• Asset Reliability (OEE) - 45% increase in asset uptime.• Worker Experience - 98% adoption rate organization-wide.Defined, produced, and managed the entire product experience in all verticals (product, brand, website, collateral, training materials, etc.).Championed the product roadmap creation, evolution, and documentation (Jira) through close relationships with internal and external stakeholders using immersive design thinking methodologies.Prioritized customer-facing interactions and relationships at all levels of the organization to identify where product value resided and how to evolve the roadmap. Created a customer advisory board that met routinely.Lifted digital marketing campaigns through Linkedin and Google and targeted ABM campaigns through Marketo, Hubspot, and MailChimp.Supported the sales staff with routine product demonstrations and helped to win multiple multi-site accounts. Owned the responsibility of planning, creating, and running tradeshow initiatives.

Minneapolis, Mn

Defined what Clockwork Design was as the first employee hired at the agency.Cultivated and mentored a team of talented designers and was tasked with setting the visual standard for the entire team.Collaborated with multi-disciplinary teams like Account Managers, Project Managers, UX specialists, and Developers seamlessly throughout the process.Revolutionized our approach to design by incorporating customers into "sketch spectrums" and initiating the design process earlier in the lifecycle. Treating customers as partners ensured their needs were fully addressed, resulting in improved outcomes and stronger relationships.Led complex projects with dynamic requirements for both B2B and B2C clients on responsive web platforms.Emphasized team collaboration and growth with “Show and Share” sessions where all team members were asked to show off their work and be ready for candid feedback weekly.Evangelized the Clockwork design brand as an AIGA Portfolio 1 on 1 judge, on the AIGA UX Design Committee, as a University of Minnesota Design Mentor, and as an Art Buddy.Formed strong relationships with clients like the Minneapolis Parks Board, Dr. Pepper, Target, YWCA, Microsoft, Michael Foods, Best Buy, MillerCoors, and countless others.

Part of a renegade team of two that helped to start up the digital offering for Bolger Printing, which had decades of success in the print industry.Pioneered Flash animation and development, which was a new and unique offering for the business.Worked with a multitude of challenging clients, including multiple divisions at The St. Paul Companies (now Travelers) on an almost daily basis.