Eduardo Gonzalez Email & Phone Number

Integrated marketing strategy, aligned with the company's general objectives.Demand generation through various channels, including internal demand generation, third-party agency, digital marketing, public relations, events and content marketing.Management and relationship with the external marketing agencyRelationship with technological partners (AWS.

Buenos Aires Y Alrededores

• Strategy and planning of integrated account-based marketing campaigns (ABM - Account Based Marketing) for a selected portfolio or verticals of industries in Latam and for the SMB, Corporate, Enterprise and Public.
• Planning and execution of digital marketing campaigns, inperson events, RRSS and PR
• Management of multiple marketing programs with KPIs especially focused on Lead Generation, Pipeline Performance.
• Marketing budget management
• Market research.
• High exposure with the company's Management and with the Google Cloud Field Sales teams

Global program focused on relationships for Large Enterprise and Top Corporate accounts with the aim of building a "Buyer Base Health".Drive new growth opportunities, generate engagement and accelerate the pipeline.

Argentina

Leader in the development of the marketing strategy for South Cone and Channel Marketing, aligned to the Annual Operation Plan.Responsible for the creation, execution and monitoring of marketing actions focused on generating demand and increasing revenue and market share in the region.Identify and develop best practices aligned to business.

• Mall Startup. Execution for all marketing actions at the opening and launch.
• Development, coordination, administration and implementation of the 2010 and 2011 marketing plan.
• Digital Marketing, Social Media, ATL Campaigns - BTL - PR - Research - Loyalty - Direct Marketing.Achievements and Recognitions:
• Agreements with sponsors, generating income for more than 10% of the total revenue annual.
• Drastic 30% reduction in media fees through price negotiation.
• Creation of Direct Marketing with benefits aimed at a specific target, generating 60% increase in sales.

Direct report to the General Manager, managing the strategic and operational planning of marketing and communication, to ensure the positioning of the Multimedia brands, and the strategic concept of brand image.Coordination and implementation of advertising campaigns in different mass media.Recruitment and evaluation of market research, audience.

Responsible for brand communication, positioning, strategy and implementation of Pan-regional campaigns, trade marketing actions and market research.Development of strategies and advertising campaigns, consumer promotion and positioning throughout the Latin American region.Purchase, planning and negotiation for the media plan.Development of direct.

Responsible for marketing and advertising actions of Noticias, Caras, Weekend magazines, aimed at two markets with different targets: Readers and Advertisers.Coordination of qualitative and quantitative researchOrganization of special events aimed at agencies/advertisers and readersAchievements:Study and report on the situation of the magazine market..

Customers: Arcor SAIC (Chocolates Div. and Cookies Div.); Goodyear.Development of communication strategies for Arcor and Goodyear companies.Achievements:Implementation of a reporting system: market situation, store check and creative review.Coordination of the Arcor Regional Investigation process for Latin America in order to define the strategic plans for.

Development of all advertising and press communication of the company.Buying and media planning. Management of the marketing investment budget.Assessment of market needs. Competition monitoring. Price tracking.Development of B2B and B2C actions.Realization and organization of events (product launches) for dealers.Achievements:Creation of the first database.

Customers: Colgate Palmolive SAIC; Johnson & Johnson (Personal and Children's Products); Parker Pen Argentina; The Star Cia. Retirement Insurance; Federal Express Corporation;- Media Assistant

Cio Academy, Empresarial Data Analytics

Design Workshop Taught By Adam Royalty, Empresarial

Activities and Societies: Actividades en grupo con CIOs de las top account de DellEMC Argentina y Chile.

Emc Enterprise Training

Licenciatura, Marketing

Activities and Societies: Equipo de Fútbol

Analyst, Communication Sciences

Activities and Societies: Equipo de Fútbol