Eduardo Gonzalez Email & Phone Number

Integrated marketing strategy, aligned with the company's general objectives.Demand generation through various channels, including internal demand generation, third-party agency, digital marketing, public relations, events and content marketing.Management and relationship with the external marketing agencyRelationship with technological partners (AWS, Google, Snowflake)Management of events with clients, seminars and/or industry events.Analysis and metrics of the performance of marketing campaigns and the ROI of each activity.

Buenos Aires Y Alrededores

• Strategy and planning of integrated account-based marketing campaigns (ABM - Account Based Marketing) for a selected portfolio or verticals of industries in Latam and for the SMB, Corporate, Enterprise and Public sector segments.• Planning and execution of digital marketing campaigns, inperson events, RRSS and PR• Management of multiple marketing programs with KPIs especially focused on Lead Generation, Pipeline Performance.• Marketing budget management• Market research.• High exposure with the company's Management and with the Google Cloud Field Sales teams• Strong growth in Pipeline and Revenue +40% Y/Y. ROI: 35:1

Global program focused on relationships for Large Enterprise and Top Corporate accounts with the aim of building a "Buyer Base Health".Drive new growth opportunities, generate engagement and accelerate the pipeline.

Argentina

Leader in the development of the marketing strategy for South Cone and Channel Marketing, aligned to the Annual Operation Plan.Responsible for the creation, execution and monitoring of marketing actions focused on generating demand and increasing revenue and market share in the region.Identify and develop best practices aligned to business priorities.Support global initiatives with a geographic focus.Channel Marketing, development of the business plan for the partner/distributor and creation of the marketing plan coordinated with the sales team.Leader in channel marketing campaign project management and strategic program execution, including creative/media development and review, results/ROI analysis, budget management.- Achievements and Recognitions:High impact on revenue with growth of 35% Y/Y positioning Dell Technologies "#1 Market Share" for Storage and Client Solution.Best Practice: Creation of the CIO Academy Latam, later replicated in Dell Europe. 180 CXOs Latam.Successful career development, with only 6 months in the company, I managed to position myself as a key member in Latin America, assuming greater responsibility and a larger territory (I added the leadership of North Latam).2013 Gold Award “EMC Forum Colombia”2013 Award of Excellence2013 Americas Field Marketing “Manager of the Year”2014 Platinum Award “EMC Forum Chile 2014”2016 Award of Excellence

• Mall Startup. Execution for all marketing actions at the opening and launch.• Development, coordination, administration and implementation of the 2010 and 2011 marketing plan.• Digital Marketing, Social Media, ATL Campaigns - BTL - PR - Research - Loyalty - Direct Marketing.Achievements and Recognitions:• Agreements with sponsors, generating income for more than 10% of the total revenue annual.• Drastic 30% reduction in media fees through price negotiation.• Creation of Direct Marketing with benefits aimed at a specific target, generating 60% increase in sales.• Strategic alliances with Banks, Club La Nación and other entities tending to build customer loyalty and generate a greater incentive for consumption; with results that have tripled sales.• Creation of social networks and an own database

Direct report to the General Manager, managing the strategic and operational planning of marketing and communication, to ensure the positioning of the Multimedia brands, and the strategic concept of brand image.Coordination and implementation of advertising campaigns in different mass media.Recruitment and evaluation of market research, audience requirements, situation of competitors and implementation of marketing actions.Press and Promotions aligned with the brand building strategy of the company.Management, planning, implementation and monitoring of the marketing budget.Achievements and recognitions:Optimization of human resources in the advertising and marketing area, reducing the staff by 30%.Creation of brand guidelines manual for all brands of Multimedios America. It was possible to standardize and strengthen the branding of all brands.Negotiation with the media to close commercial agreements/exchanges.Development of events / launches of television programs.Implementation of the company's web projects

Responsible for brand communication, positioning, strategy and implementation of Pan-regional campaigns, trade marketing actions and market research.Development of strategies and advertising campaigns, consumer promotion and positioning throughout the Latin American region.Purchase, planning and negotiation for the media plan.Development of direct marketing actions, newsletter.Sponsoring shows, hiring artists and celebrities.Budget management for advertising investment, promotion and trade marketing.Management and implementation of promotional actions. (Sports, cultural, business and social areas).Achievements and recognitions:98% Brand AwarenessLaunch of campaigns with 92% recall.60% increase in calls to the call center.Standardization of POS and official agent locations throughout the country.DIRECTV entered the ranking of the 100 companies with the best brand image, the second year after its launch, rising in position year after year.Awards:Effie 2006- Advertising Efficiency AwardSilver. Village Campaign. Category: Non-Financial.Promax NYC – USA: 2005 – 2006 – 2007

Responsible for marketing and advertising actions of Noticias, Caras, Weekend magazines, aimed at two markets with different targets: Readers and Advertisers.Coordination of qualitative and quantitative researchOrganization of special events aimed at agencies/advertisers and readersAchievements:Study and report on the situation of the magazine market. (Price, distribution, competition, share)Leadership in the brand extension project for Weekend, with a merchandising line.Leadership of the "Web-site" project of Editorial Perfil.

Customers: Arcor SAIC (Chocolates Div. and Cookies Div.); Goodyear.Development of communication strategies for Arcor and Goodyear companies.Achievements:Implementation of a reporting system: market situation, store check and creative review.Coordination of the Arcor Regional Investigation process for Latin America in order to define the strategic plans for 1997.Training of the Account Executives that integrated the team, motivating them in order to improve the results and efficiency of the work, achieving an optimization in the response capacity of the agency towards the client.

Development of all advertising and press communication of the company.Buying and media planning. Management of the marketing investment budget.Assessment of market needs. Competition monitoring. Price tracking.Development of B2B and B2C actions.Realization and organization of events (product launches) for dealers.Achievements:Creation of the first database of the company.Coordination of promotional events at points of sale, public roads, exhibitions, etc.Pitch of advertising agencies and responsible for the election.Leadership in the company's first House Organ.

Customers: Colgate Palmolive SAIC; Johnson & Johnson (Personal and Children's Products); Parker Pen Argentina; The Star Cia. Retirement Insurance; Federal Express Corporation;- Media Assistant

Cio Academy, Empresarial Data Analytics

Design Workshop Taught By Adam Royalty, Empresarial

Activities and Societies: Actividades en grupo con CIOs de las top account de DellEMC Argentina y Chile.

Emc Enterprise Training

Licenciatura, Marketing

Activities and Societies: Equipo de Fútbol

Analyst, Communication Sciences

Activities and Societies: Equipo de Fútbol