Edwin Hermans

Edwin Hermans Email and Phone Number

Manager DTC at Steve Madden Europe | Owner @ Hermans Consulting | ex-Nike, Asics, New Balance & O'Neill | ex-MRG, Sneakers Stores & Nelson Schoenen. @ Steve Madden Europe
netherlands
Edwin Hermans's Location
Best, North Brabant, Netherlands, Netherlands
Edwin Hermans's Contact Details

Edwin Hermans work email

Edwin Hermans personal email

About Edwin Hermans

I have achieved to make my profession out of my hobby: Working at A-brands and in Retail. Very passionate and enthusiastic because sports and fashion are in my blood and I love to build product, collections, concepts and brands with motivated people.20+ years experience in managing Commerce-, Buying-, Merchandising-, Planning- (targets & teams) in Fashion Retail and Wholesale brands @ Nike, ASICS, New Balance and O'Neill . (local and global) P&L responsible.10+ years experience in Product Development in the Far East (Hong Kong, China, Taiwan, Indonesia) and Europe (Italy, Spain, Romania, Turkey and Portugal), trend and market analysis, sourcing. manufacturers. 10+ experience in Retail (management), development of new store concepts, buying, merchandising and planning.Merchandising – Buying - Retail – Footwear – Strategy – Product Development – Negotiation Pricing - Product Management – Marketing Strategy – Sales – Presenting – Brand Development Forecasting - Wholesale – P&L – Concept Development – E-Commerce – Sourcing - Coaching

Edwin Hermans's Current Company Details
Steve Madden Europe

Steve Madden Europe

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Manager DTC at Steve Madden Europe | Owner @ Hermans Consulting | ex-Nike, Asics, New Balance & O'Neill | ex-MRG, Sneakers Stores & Nelson Schoenen.
netherlands
Website:
stevemadden.eu
Employees:
30
Edwin Hermans Work Experience Details
  • Steve Madden Europe
    Manager Dtc
    Steve Madden Europe Oct 2024 - Present
    Nederland
  • Steve Madden Europe
    Category-Manager
    Steve Madden Europe Feb 2024 - Oct 2024
    Nieuwkuijk
  • Hermans Consulting En Advies
    Owner
    Hermans Consulting En Advies Aug 2021 - Present
    Netherlands
    Concept & Format development, Buying, Merchandising, Planning, Strategy, Omni Channel, Marketing, Online.
  • Dappre
    Ambassador Scoor Voor Je Club
    Dappre Jul 2021 - Present
    Boxtel, North Brabant, Netherlands
  • Vhe Industrial Automation B.V.
    Purchasing Manager
    Vhe Industrial Automation B.V. Jan 2022 - Feb 2024
    Eindhoven, North Brabant, Netherlands
  • Nelson Schoenen Bv
    Format Manager
    Nelson Schoenen Bv Sep 2019 - Aug 2021
    Amsterdam Area The Netherlands
    Managing Sport/Lifestyle A-Brand development, Skechers & Timberland franchise mono brand stores, buying, merchandising and planningReporting into owner at Nelson Schoenen BVKey Tasks: Develop strategic plans with A-Brands and partners for 100+ Nelson B&M stores, NELSON.NL, Shoemixx.nl, Bol.com and Wehkamp.nl.Product Presentations and new (daily and strategic) business and formula development.
  • Sneakers Stores Nederland
    Format Manager At Sneakers Stores Bv
    Sneakers Stores Nederland Apr 2016 - Aug 2019
    Tilburg Area, Netherlands
    Managing the Retail Formula Sneakers and strategic A-Brand development X-formulaReporting into owner at Achten Fashion GroupKey Tasks:P&L responsible for retail formula Sneakers Stores BV. Manage retail operations and marketing (off- and online) team, 48 Stores (21 owned and 27 franchise) based in The Netherlands incl. website www.sneakers.nlDevelop strategic plans with A-Brands and partners.Product Presentations and new (daily and strategic) business development. Buying, Merchandising and Planning
  • Macintosh Retail Group
    Format Manager
    Macintosh Retail Group Dec 2009 - Apr 2016
    'S Hertogenbosch Area, Netherlands
    Managing the Retail Formula PRO 0031 and strategic A-Brand development X-formulaReporting into CEOKey Tasks:P&L responsible for retail formula PRO 0031. Manage retail operations (offline and online incl. Affiliates) Team and over 30 stores based in The Netherlands and Belgium incl. websites (www.pro-shoes.nl and www.intreza.nl)Develop strategic plans with A-Brands X-Formula.Develop (strategic) LTPProduct Presentations and new business development.Buying, Merchandising and Planning
  • O'Neill
    Business Unit Director
    O'Neill Nov 2007 - Dec 2009
    Amsterdam Area, Netherlands
    Responsible for the European footwear business. Reporting into Global CEOKey tasks:Managing P&L responsible Footwear Division based in The Netherlands and Far East OfficeManaging Production and Supplier portfolioDevelop European Sales and Distribution plansDevelop strategic (global) Sourcing plansDevelop Global Footwear team StrategyKey account presentations and new business
  • O'Neill
    Product Unit Manager
    O'Neill Sep 2005 - Nov 2007
    Amsterdam Area, Netherlands
    Responsible for the European footwear product. Reporting into Division Director Key tasks:Managing team of Jr. and Sr. Buyers, Designers and QC managersDevelop European footwear collectionAssist in Development European Sales and Distribution plansSourcing new factories and suppliersFinalize pricing and margin structureSales meeting and (Key) account presentations
  • New Balance Emea
    Product Manager Footwear
    New Balance Emea Oct 2003 - Sep 2005
    Manchester, United Kingdom
    Responsible for the European footwear product. Reporting into GM EuropeKey tasks:Managing team of Buyers and Designers Develop European footwear collection together with the global team based in Boston Sourcing new materialsAssist in Development European Sales and Distribution plansFinalize pricing and margin structureSales meeting and (Key) account presentations
  • Nike Northern Europe
    Footwear Merchandising Manager
    Nike Northern Europe Nov 1999 - Oct 2003
    Amsterdam Area, Netherlands
    Responsible for the Northern European Men’s footwear collection. Reporting into Business Unit Director Northern EuropeKey tasks:Merchandising the European footwear collection for the Northern European Market (Scandinavia and Benelux)Development Northern European Sales and Distribution plansManage pricing and margin structureSales meeting and (Key) account presentations
  • Asics Europe
    Product Manager
    Asics Europe Dec 1996 - Nov 1999
    Amsterdam Area, Netherlands
    Responsible for the European footwear product. Reporting into European Product DirectorMain tasks:Develop European Running, Indoor, Walking and Kids footwear collectionWorking on colours, and materialsAssist on pricing and margin structureSales meeting and (Key) account presentations

Edwin Hermans Skills

Retail Footwear Merchandising Fashion Sales Sportswear Strategy Product Development Sourcing Product Management Pricing Marketing Strategy Brand Development Wholesale Sporting Goods New Business Development Sales Management Social Media Team Management Coaching Planning Business Strategy Negotiation Forecasting Strategic Planning Team Building Product Marketing English E Commerce Concept Development P&l Buying Sports Production Supply Chain Marketing Management Online Marketing Problem Solving

Edwin Hermans Education Details

Frequently Asked Questions about Edwin Hermans

What company does Edwin Hermans work for?

Edwin Hermans works for Steve Madden Europe

What is Edwin Hermans's role at the current company?

Edwin Hermans's current role is Manager DTC at Steve Madden Europe | Owner @ Hermans Consulting | ex-Nike, Asics, New Balance & O'Neill | ex-MRG, Sneakers Stores & Nelson Schoenen..

What is Edwin Hermans's email address?

Edwin Hermans's email address is edwin.hermans@vhe.nl

What schools did Edwin Hermans attend?

Edwin Hermans attended Fontys Hogescholen, Interven College Venray.

What are some of Edwin Hermans's interests?

Edwin Hermans has interest in Sneakers, Skiing, Fashion, Travelling, Art And Cooking, Cycling, Surfing, Music, Running, Squash.

What skills is Edwin Hermans known for?

Edwin Hermans has skills like Retail, Footwear, Merchandising, Fashion, Sales, Sportswear, Strategy, Product Development, Sourcing, Product Management, Pricing, Marketing Strategy.

Who are Edwin Hermans's colleagues?

Edwin Hermans's colleagues are Jessie Van Den Berg, Michel Van Bijsterveldt, Sophie Gijsbers, Lotte Van Os, Gabriella Gilles, Lexy Meulendijk, Matt Blanc.

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