As Director of Marketing and Communications at Wateen, I was entrusted with reactivating the MarCom department from scratch and igniting fresh marketing initiatives after a long hiatus. • Rebuilding the Wateen brand through integrated marketing, positioning it as one of Pakistan’s leading ICT companies. • Successfully initiated various marketing campaigns to improve the company’s visibility as a front runner in Pakistan’s digital revolution. • Working with global technology giants including Cisco, Huawei, and Microsoft to create collaborative marketing campaigns. • Aligned marketing and communications with internal departments to identify and highlight key portfolios for 360 marketing campaigns. • Responsible for the positioning, promotion and protection of the brand through active efforts across various platforms both internal and external. • Kick starting Wateen’s public relations outreach through active media engagements with local and international media.

GM Marketing Developed an overall marketing strategy to differentiate the brand, strengthen customer awareness and overall engagement. Evaluate brand awareness and equity within the target segments and enhance brand loyalty. Launched a successful marketing strategy of our Enterprise solutions for Corporate and SME industry. Liaison with local governments across Pakistan in enhancing and materializing different partnerships.Build premium consumer equity for the brand through execution of consumer and design strategies including advertising, promotion, public relations, digital marketing and special events. Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to senior managementSM Brands (Jan 2012 – Aug 2015)Building brand image of PTCL products. Working with Creative, media/OOH & brand activation teams to ensure desired visibility. Develop effective marketing strategies and plans. Create brand objectives, brand identity including design, creative, messaging and brand guidelinesBrand Manager (Nov 2010 – Dec 2011)Handling brand image of PTCL Wire line services. Analyzing revenue projections of the brand. Responsible for Creative briefings to the agencies.Ensure timely delivery of an integrated marketing campaign. Measure the impact of various marketing campaigns through post campaign analysis.Manager Market Segment (Oct 2008 – Oct 2010)Providing Market strategy of specific Industry segments and supervising marketing collateral. Giving presentations to top clients about PTCL from “Reactive to Proactive” and establishing/ maintaining relationships with major Banks, Embassies, Foreign NGOs and United Nation Agencies.

Worked in Islamabad office as “Marketing Consultant”. Responsibilities include:• Handling different marketing affairs of our local and international offices.• Handling internal and external branding of our company• Creating awareness of our company and its products in the market.• Handling PR and events like summits, conferences, exhibitions and dinners to generate leads.• Generating leads and making sales calls / presentations and then keeping a follow- up on these leads.

Worked in Islamabad office as “Marketing Operations Manager”. Responsibilities include:• Reporting and working directly for our Head Office in US.• Handling different marketing affairs of our global offices in United Kingdom and India.• Arranging Advertising / Promotion and Marketing communications for Asian market.• Maintaining a healthy relationship and giving support to our existing customers. • Handling Public relations department of our company.• Email campaigns through the Eloqua System.• Generating and updating leads on SFDC.• Managing and proof reading changes on our website.• Managing Marketing research on our competitors.• Creating awareness of our company and its product in the market.• Managing and preparing in-house advertisements of the company.• Handling events, conferences, exhibitions and dinners to generate leads.• Generating leads and making sales calls / presentations and then keeping a follow- up on these leads.

• Establishing a Relationship with the Afghan Government and incharge of operations of our project office in Afghanistan. • Through strong Personal Relations skills and emphasizing on the need for building strong and healthy business and personal relationships, I have greatly benefited my organization over the years and have come to be regarded as an asset. • Incharge of marketing activities for both corporate / consumer clients for SUN TV. Furnishing them not only with the offered services, but going the extra mile to foster better working relationships.• Arranging Advertising / Promotion and Marketing communications countrywide.• Played an integral role in market research • Acting as primary liaison between the company and all suppliers, whether domestic or international. Including all manner of communication to and from the suppliers and identification and rectification of any problems as and when they surfaced.• For our major corporate clients, the maintenance and nurturing of a mutually beneficial relationship is of the utmost import, to overcome any impediments. • Building and maintaining a strong working relationship with Local, Foreign Banks & Financial Institutions.• Maintain bank relations through participation in bank meetings and communication with all bank personnel.• Strong Networking and communication skills that aid in problems rectification and continued prosperity.• Preparing Stock Reports which are sent to our bankers on a monthly basis.• Preparation of Company’s Status Report by compiling all relevant information from Plant, Wapda, NPCC and Lenders.

Major duties were as follows:In charge of preparation all types of tenders / proposals with the relevant information. Handle all data needed for the preparation,Editing / publishing of the monthly report of Pakistan Petroleum Information Service (PPIS). Arranged different kinds of domestic / international conferences / exhibitions (such as (POGC) Pakistan Oil & Gas Summit/conference with an international group known as the First Conferences. Also worked as part of our company's Customer Services department.