Ehtesham Ahmed Email and Phone Number
Ehtesham Ahmed personal email
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I have 24 years of professional experience in the field of Marketing and advertising. I have been part of Multinational and local companies. Have handled brands such as Nestle Pure Life, Nescafe, Maggi Noodles, Nestlé Professional, AVA, and Fontalia (Water Category). Have been part of the Telecom Industry and headed Marketing for WorldCall Telecom Limited. Other brands that I handled include TOTAL PARCO Pakistan, Rose Petal, Union Bank, Leisure Club, and Minnie Minors. I have been part of the Beaconhouse group for more than 10 years now and handle a portfolio of more than 1000 campuses that are Franchise and company-owned combined. Currently, I am the General Manager Marketing and looking after the brands: The Educators, Concordia Colleges, United Charter Schools, Premier Trading, PDLC, MyBagPack, The Early Years, Gymboree, and Dubai-based brand 'Chicken Tikka Inn'. Recently one of my campaigns for 'The Educators, 'Save our Stars' won Pakistan Digital awards for "Best campaign of the year 2023"Strategic LeadershipBrand strategyCommunication strategyAi specialist for Maketing tools in image creation and video generationDigital media strategy and executionAdvertising and ProductionsCommunication clarity and judgmentBudgeting and planningCompetitive AnalysisCampaign executions and coordinationLaunching of a new brandMedia strategy & negotiationsDeals with mediaBrand building campaignsUnderstanding of consumer behaviorStakeholder ManagementLaunch eventsBelow the line activitiesBrand ActivationDeveloping brand pathCorporate communication strategyDeveloping tactical promotionsValue-added services development
Beaconhouse Group
View- Website:
- beaconhouse.net
- Employees:
- 1663
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General Manager MarketingBeaconhouse Group Mar 2022 - PresentLahore, Punjab, Pakistan(The Educators, Concordia Colleges, United Charter Schools, MyBagPack, PDLC, The Early Years, and Dubai-based Brand 'Chicken Tikka Inn'- Responsible for all ATL and BTL strategies and execution for each brand. Heading the Digital marketing for all mentioned brands along with the production department for the Digital wing. Communication strategy as per different brands and post-campaign analysis for all mediums used. Knowledge and command of media and media planning. Coordination within different companies with all relevant teams for all brands for timely actions and results.
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Senior Marketing Manager (Head Of Marketing)The Educators / Concordia Colleges (A Project Of Beaconhouse) Mar 2015 - Feb 2022Lahore, PakistanResponsible for doing media buying deals for the group. Development of all communication from TVC to production and all point of sale material. Media planning and strategy. ATL and BTL execution and positioning for each brand. Responsible for marketing the college and schools. Coordination within departments and with franchises and stake holders for different businesses. Responsible for brands: The Educators, Concordia College, PDLC and Premier Trading
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Head Of MarketingThe Educators (A Project Of Beaconhouse) Aug 2013 - Feb 2015PakistanResponsibilities include brand building strategies and execution, media strategy and execution planning, below the line activities, outdoor, TV and still and audio video production related jobs. Communication strategy. Also gave training on general motivation and breaking mental blocks
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Director MarketingCatalyst Communications Jan 2011 - Oct 2012Heading the communication division of the company. Responsible for managing existing creative services for clients, campaign strategy, developing campaigns and execution for both ATL and BTL activities. Responsible for business development. Coordination with internal team and vendors for swift execution of communication and marketing collateral required for different clients. Managed brand activation strategy. Also heading the online E-commerce website for packaging www.wedesignpackaging.com
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Senior Manager Marketing CommunicationWorldcall Telecom Limited May 2007 - Dec 2010Heading the marketing activities for corporate and all other brands of three business divisions Voice, Entertainment and Data. Contributed actively in formalizing business strategy and execution plan of campaigns for brands with close liaison of sales team and other departments. Launched new brands and initiated the idea of WorldCall Magazine 'Life with WorldCall'. Initiated and executed corporate launch events for 'AHA' (cable channel), 'Life with WorldCall' Magazine and many franchise incentive events throughout Pakistan. Initiated Corporate social responsibility campaign for the company with collaboration of Shaukat Khanum Hospital. Developed promotions and cash incentive schemes for franchise and other business units. planned, coordinated and executed around 30 city launches in Pakistan for different services of the company. Reporting was directly to the Chief Executive Officer.
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Group Account DirectorLowe & Rauf (Pvt.) Limited (Formerly Rlintas) Jun 2005 - May 2007Managed the account management team and ensured smooth workflow within the agency. Contributed in brand, creative and media strategies and facilitated A/V productions. Portfolio included Rose Petal, Total Parco Pakistan (Ltd.), Punjab Industrial Estate, WorldCall Wireless, Union Bank, Stylo Shoes. Was involved in decision making process of the company. Reporting was to the General Manager of the company.
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Account ManagerD'Arcy (Pvt.) Ltd Nov 2003 - May 2005Lahore, PakistanProvided advertising solutions for the water category including Nestle Pure Life, AVA and Fontalia brands. Played a pivotal role in augmenting NESCAFE, Maggi and various Food Services brands. Developed strategic and creative thinking by actively contributing in thematic, tactical (promotional), experiential campaigns on ATL and BTL as well as annual marketing plans. Managed media and financial tasks independently. Was also part of Nestle Pakistan internal Newsletter "Paigham". Handled Apparel brands 'Leisure Club' and 'Minni Minors' . Worked with close liaison with company's creative and strategic head In Paris.
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Account ManagerPublicis Pakistan (Pvt.) Ltd Dec 1999 - Nov 2003Promoted to Account Manager by the first year. Initially looked after Worldcall (Hello Calling card) and Servis shoes accounts. Managed NESCAFE thereafter till the date of Joining D'Arcy.
Ehtesham Ahmed Skills
Ehtesham Ahmed Education Details
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Business Administration -
Marketing
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Punjab College Of Business AdministrationBusiness Administration -
Punjab College Of CommerceBachelors Of Commerce
Frequently Asked Questions about Ehtesham Ahmed
What company does Ehtesham Ahmed work for?
Ehtesham Ahmed works for Beaconhouse Group
What is Ehtesham Ahmed's role at the current company?
Ehtesham Ahmed's current role is General Manager Marketing - Beaconhouse Group - (The Educators, Concordia Colleges, United Charter Schools, MyBagPack & PDLC)).
What is Ehtesham Ahmed's email address?
Ehtesham Ahmed's email address is ah****@****ail.com
What schools did Ehtesham Ahmed attend?
Ehtesham Ahmed attended University Of Central Punjab, University Of Central Punjab, Punjab College Of Business Administration, Punjab College Of Commerce.
What skills is Ehtesham Ahmed known for?
Ehtesham Ahmed has skills like Consumer Behavior, Budgeting, Team Building, Communication Strategy, Corporate Communications, Budgets, Strategic Communications, Brand Management, Project Planning, Brand Architecture, Consumer Behaviour, Brand Activation.
Who are Ehtesham Ahmed's colleagues?
Ehtesham Ahmed's colleagues are Uzair Javed, Fajar Zahid, Sumaira Andleeb, Jahanara Saif, Bia Shah, Syed Nazim Ali Dehlvi, Ahmed Shah.
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Ehtesham Ahmed
Marketing Communications Leader | B2C & B2B Campaigns | Brand Positioning | Brand Management | Pr & Media Relations | Partnership Management | Seo & Digital Marketing | Brand Equity EnhancementPakistan -
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