• Proficient in DTC, lead gen, search arbitrage and social media buying using Google AFD/AFS, Yahoo, Bing feeds to load campaigns on Facebook/Meta, Taboola, Gemini, Outbrain, GDN and more.• Publishing and managing search and content ads for arbitrage sites• Managing up to $10k-$20k daily spend with profitable ROAS • Media buying and managing monthly budgets for client’s brands • Aided in content request and suggestions for optimal cost and outcome• Creating and optimizing ad copy, images and videos

• Leading a team of senior research analyst along with research analysts.• Strategizing optimisation plans for customers to maximise their revenue• Reviewing daily optimisation conducted by the research analyst team• Training and reviewing new Research analysts• Providing business developers and manager with statistical data• Creating well-defined processes to improve team efficiency.• Conducting market research on current market trends, user behaviour and accordingly mapping strategies for various campaigns.• Analysing campaign data to optimise campaigns and present recommendations and implementing the recommendations to maximise publisher revenue.• Collaborating with business development managers to build strategic partnerships with publishers.• Optimising Domain Names for Internet Advertising.• Creating and managing online advertising campaigns.• Conducting market research on current market trends, user behaviour and accordingly mapping strategies for various campaigns.• Analysing campaign data to optimise campaigns and present recommendations and implementing the recommendations to maximise publisher revenue.• Collaborating with business development managers to build strategic partnerships with publishers.• Optimising Domain Names for Internet Advertising.• Suggesting design creative’s for increasing revenue• Responsible for work and task allocation amongst Research analysts