Eilaf Zehra Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Working with designers, researchers, product management and engineer partners to create intuitive experiences for parents and teachers by utilizing design thinking to ideate and curate delightful solutions that meet our users' needs.

Toronto, Ontario, Canada

• A worldwide leader in international teacher recruitment and online teacher professional development.
• Led design vision and product direction for Teach Away and Skooli (online tutoring platform)
• Built design systems, accessibility conformance reports and design documentation for products
• Built empathy and inclusive design mentality by designing accessible productswww.teachaway.comwww.skooli.com

United Arab Emirates

• An iOS app to connect students with tutors locally.
• Created design concepts and sketches to determine the best experience
• Presented product ideas to relevant team members for brainstorming
• Conducted a heuristic evaluation of the existing user interface and user experience and suggested improvements according to the latest design trends and user-centered approach
• Designed low to high fidelity prototypes for the iOS app called InstaTUTE and a marketing website
• Built a style guide and used Zeplin for hand-off to the developerhttps://apps.apple.com/us/app/instatute-by-kumlaudi/id1447023776

Toronto, Canada Area

• An AV (Audio Visual) monitoring platform that delivers support through data analytics, insights and a practical approach to user experience design.
• Conceptualized and created production-ready mockups for SaaS platform, consumer websites and telepresence touch panel
• Designed a SaaS platform (pivot now) from concept to implementation
• Collaborated with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience
• Created wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas
• Performed user testing sessions with the clients to validate and refine the UXwww.hit-play.comwww.pivotnow.ca

Toronto, Canada Area

• Jrop designs tools that provide a seamless Autonomous Vehicle (AV) passenger experience which can scale globally. Responsibilities:
• Researched and designed Jrop’s web-app’s MVP to be presented to the investors
• Prepared rough drafts and presented ideas with the ability to amend final designs following feedback
• Lead feedback sessions for final design amendments
• Worked within the Product Team and reported directly to the CTOwww.jrop.co

Lahore

• The largest online realty portal of Pakistan, which connects estate agencies, builders, developers and sellers with investors, buyers and tenants. Responsibilities:
• Evaluated and revamped Zameen's products website according to the latest design trends
• Conceptualized and re-designed Bayut's (Zameen's UAE real estate) native android and iOS application which increased the app store downloads by 5%
• Conceptualized and designed Zameen's and Bayut's CRM portals from scratch to developer hand-off
• Worked and collaborated with the product and development team to define and implement solutions for the product direction, visuals and experience.
• Executed all visual design steps from concept to final hand-off to the engineering/development team.

Lahore

• A technology start-up based out of LUMS, that leverages the power of technology for innovative solutions for age-old public sector problems. TPI works in conjunction with various donor organizations to execute.
• Worked as a Project Lead on a project called 'Peacetech Exchange Pakistan' in collaboration with the Peacetech Lab (by USIP).
• Developed, designed and executed a communication and social media strategy for TPI
• Monitored and compiled news developments related to relevant thematic issues as they relate to the work of TPI
• Suggested improvements and created designs for TPI Website, including content creation and the methods for managing a website
• Developed content for the TPI social media outlets, including writing/editing posts, designing newsletters/brochures, creating and editing videos, and other content

I was one of the 15 people in Pakistan to get awarded this fellowship. The fellowship allowed me to travel to 4 different states in the US and visit government agencies such as The White House, The Pentagon, civil society organizations, NGOs, tech companies such as Google and Facebook, and meet activists working towards conflict violent resolution.

Lahore

Diploma, Product Management (Ux Design + Digital Marketing)

Secured a 100% scholarship by Rogers Canada for a 6-month diploma. The diploma aimed to teach Product Management, UX Design and Digital.

Bachelor Of Science - Bs, Mass Communication/Media Studies

Courses: Design & Layout, Principles of Design, Advertising & Public Relations, Development Support Communication, Mass Media in Pakistan.

A Levels, Natural Sciences, 1 A*, 3 As

• Gold Medalist for 4As • Student-Council Representative