Eileen Chen Email & Phone Number

China Shanghai

Surbana Jurong (SJ) is one of the largest Asia-based urban, industrial and infrastructure consulting firms with a global presence. Headquartered in Singapore and wholly owned by Temasek Holdings. Surbana Jurong Group of companies are in Australia, China, Canada, over 16,000 employees from more than 120 offices in over 40 countries worldwideWith over 70 years of track record in successful project delivery, SJ has completed master planning for over 30 countries. SuZhou Industry Park is the iconic project.My job duty and achievements include but not limited to:  -Make China marketing & Communication strategy, report to North Asia CEO directly and Group Comms Officer ( in Singapore)  -Implement Group communication concept with Local agency together -Create digital strategy and CRM (customer relationship management) for China business area (Website, WeChat, SCRM) -Build up the internal team

Happy Go is a venture business directly invested by the largest Taiwan company Far East Group. It provides consumers a consumption bonus point card that can be used in thousands of on line and offline retail shops. It enjoys over 10 million users and have partnership with over 10,000 brands.My job duty and achievements include but not limited to:  -Develop and execute social EPR strategy. Build up Happy Go brand reputation in mainland China.  -Create and maintain website, Wechat, and BBS. Continuously design program and create content that is appealing to current and potential users and followers. Accumulated over 500,000 followers on Wechat within 3 years.  -Study and analyze consumers big data collected through the bonus point system, and hence provide marketing and brand strategy to brand partners. -Lead team to fulfil the plan

Shanghai China

Dentsu Group is a 4A advertising company. My key clients are Volkswagen and Chrysler.My job duty and achievements include but not limited to:  -Set up an integrated CRM (Customer Relations Management) system for Volkswagen. Design and execute annual brand communications plan and activities for car owners club. .  -Set up DDC (Dealership Digital Center) for Chrysler. Draft and distribute SOP.

Shanghai

My client is Lacoste. I helped Lacoste to develop and maintain CRM system. Collect and analyze retail shops data so as to design and execute marketing campaign.

Shanghai

I provided integrated marketing strategy and execution to well known brands like B&Q, Nokia, Siemens, Ctrip and Mistubishi. Organize marketing events. Manage website and e-commerce.