I am a seasoned creative leader with a multidisciplinary background in Branding and User Experience. I've lead creative and design teams in tech, fashion and travel for premium and luxury brands from startups to fortune 500 firms. My design philosophy is grounded in a holistic approach. I believe brands win when they can offer a consistent and unifying experience across the full customer journey, from marketing to product. Consistency builds trust. Trust earns loyalty. Too many companies today suffers from a fractured customer experience due to the siloing of design/marketing/product functions.My leadership is influenced by humanist psychology. I believe as human beings, we share a deep need to love and be loved, along with a deep desire to reach our fullest potential during our short time on earth. As a leader, I value curiosity, transparency, and play. I believe trust is an important foundation for successful collaboration and innovation. I practice compassionate leadership in work and life. I like to foster joy and openness whenever possible.I believe design has a responsibility to be a change agent for good. My personal mission is to help people and the planet flourish through mindful consumption, positive human connections, and personal empowerment. If your business share similar values, I would love to help you grow.In my free time, I aim to unearth and share meaningful travel experiences through photography, filmmaking, and sailing on our 36' bluewater cutter, S.V. Freyja.Experience:Brand ✔️ Brand Transformation (New Brand & Rebrand) ✔️ Brand Strategy & Positioning ✔️ Brand Messaging ✔️ Brand Identity System ✔️ Brand StorytellingUX ✔️ User Research ✔️ UX Strategy ✔️ Information Architecture ✔️ Visual Design ✔️ Design SystemsCreative ✔️ Creative & Design Direction ✔️ Digital & Web Design ✔️ Photo Art Direction ✔️ Photography (Portrait, Architectural, Lifestyle)Marketing ✔️ Brand Marketing ✔️ Digital Marketing ✔️ Email MarketingLeadership ✔️ People Management ✔️ Agency Search & Partnership ✔️ Cross-Functional Collaboration and Leadership ✔️ Creative Leadership & Mentorship ✔️ Creative Talent AcquisitionTools ✔️ Adobe Creative Suite, Figma, Sketch ✔️ Asana, Jira, Confluence, Slack, Zoom ✔️ HTML & CSSIndustries:Tech, Boutique hospitality & travel, e-commerce, ethical fashion, clean beauty, d2c, b2b, b2c.
Listed skills include User Experience, Creative Direction, Brand Development, Art Direction, and 7 others.