Eileen Rivera, Mba Email & Phone Number

Ventura, CA, US

San Francisco, CA, US

• Scaled and improved 3 key processes to optimize time and effort spent for the Product Development organization, which helped accelerate the company’s revenue goal of $5 billion.
• Owned project planning, milestone targeting, and risk mitigation via project charters for 3 process improvement projects, adhering to tight deadlines and constant communication with key stakeholders.
• Collaborated cross-functionally with product, program, and engineering teams to establish a standardized process to track product health and created an automated KPI dashboard. Increased efficiency by 30%.
• Created a tool to perform root cause analysis by designing an automated process to record historical logs of release roadmaps. Influenced 5 key stakeholders in the product development organization to adopt tool.

Irvine, California, US

• Coordinated 2nd level quality assurance support for cross-functional teams for a $220M advertising technology company via Adelphic, an in-house demand-side platform for programmatic advertising.
• Collaborated cross-functionally with product and engineering teams to test new partner integrations to expand 12 new channels of ad targeting in the Adelphic platform, resulting in a 35% increase in scale.
• Optimized an average of 50 advertising campaigns daily to meet or exceed client expectations by analyzing performance metrics via Pivot Tables and adjusted campaign configurations to fulfill delivery and KPI goals.
• Diagnosed and escalated technical issues in JIRA for the Adelphic platform by troubleshooting underlying configuration issues to ensure advertising campaigns met KPI goals, averaging 20 bug tickets daily.
• Identified an opportunity to streamline the campaign QA process. Implemented a company-wide support documentation on Confluence for internal users with non-technical backgrounds to standardize the process.

San Diego, CA, US

• Spearheaded PPC campaign management for 10 clients in the non-profit, law, and tech sectors at a full-service web design and digital marketing company.
• Managed end-to-end campaign lifecycle from initial research, creative design, and analysis via Facebook and Google Ads. Delivered results that increased brand engagement by 200%.
• Strategized and monitored search engine rankings for client websites using data-driven decision making via Google Analytics and SEMrush to identify and set optimal ranking and cost.
• Engaged with customers regularly to proactively identify and refine website improvements to improve user experience. Received 99% positive feedback from customers for improved website navigation and content.

San Luis Obispo, California, US

• Improved the online presence for 58,000 health and wellness enterprise customers within the Mindbody mobile app. The app connects users with small and mid-size business owners to book fitness classes and wellness.
• Coordinated market research to create and tailor user interface of business profiles on the Mindbody app to strengthen brand image. Increased Mindbody’s portfolio of offerings by over 10,000 profiles.
• Enhanced process to create and revise app profiles by implementing use of cloud storage buckets via Google Drive, improving efficiency by 20%. This resulted in the creation of 1,000 profiles in 1 week.

US

• Planned and executed full production Corporate Events for a list of high-profile clients in the Entertainment, Finance, and Nonprofit sectors for an independent Event Planning company.
• Acted as a liaison between clients and vendors to assure design and logistics were aligned
• Streamlined event logistics and ensured services were delivered with superior quality
• Managed social media channels and created news-blasts to send to prospect clients

Master Of Business Administration - Mba

Bachelor’S Degree, Business/Managerial Economics

High School